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When the pandemic hit, senior living communities found themselves in a difficult position. Most CCRCs usually depend on in-person events to attract prospective residents for campus tours. When lockdowns and social distancing became the norm, in-person events suddenly disappeared as a marketing tool for senior living communities. Now, the vaccine roll out is enabling CCRCs…
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Not all companies approach content marketing in the same way. Some emphasize quantity, some stress the value of quality. In any battle of quantity versus quality, quality always wins when a reputable marketing agency is involved. When viewers land on your site, they expect to find content that answers their questions. They want to be fully…
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Should your business be proactive about investing in SEO? As digital marketers, Dreamscape Marketing finds this question strange… as strange as asking if you should be proactive about eating food and drinking water. Both questions are about survival. You can’t survive without food and water, and your website can’t survive without an effective SEO plan.…
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The world of healthcare SEO constantly changes. Sometimes, it’s difficult to keep up with the latest jargon. Here’s one many businesses probably haven’t even heard of: YMYL. YMYL stands for “your money or your life.” Google apparently chose a drastic phrase to get a point across. Basically, YMYL sites and web pages are those that affect…
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Every small business must be prudent when making decisions about an SEO budget. In doing so, a larger question is raised: how should you approach small business SEO in general? Small business marketing is all about managing limited budgetary resources. Therefore, it’s essential to make sure you’re spending your marketing dollars wisely.Three Factors That Affect…
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Healthcare operators won’t have any trouble finding companies that want to do their digital marketing. However, if you don’t partner with the right healthcare digital marketing agency, you’ll regret it.Not every digital marketing firm is right for you. Even if a company enjoys a good reputation, it doesn’t mean that they know a thing about…
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As a business with a website, you need to work with a web marketing agency. Now comes the hard part: deciding which one. That decision is getting harder and harder to make for a number of reasons.Separating an experienced web marketing agency from an amateur in his or her basement is becoming difficult. Geeks with…
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You’ve had your business website for years. It looks good, right? Is there any reason you’d need a new business website design? As it turns out, yes, there are several… five to be precise.Many companies drag their feet when it comes to admitting a new website design is needed. Most would rather just face the…
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In June of 2020, a new banner appeared above Google search results when people searched for “addiction treatment centers.” The banner prominently displayed the words, “help is available” as well as a SAMHSA (substance abuse and mental health services administration) addiction hotline phone number. SAMHSA on Google’s search banner remains in place. In fact, this…
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Many businesses obsess about SEO (as well they should). However, there are other things to consider. If call tracking metrics, conversion tracking, and conversion optimization are priorities for you, then you need to focus on NAP consistency.NAP (standing for name, address, and phone number) is closely associated with call tracking for a good reason. Many…
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