Branding involves more than just a name or a “pretty” logo. It’s also the strategy behind your identity and the unique services you provide.
Dreamscape Marketing’s dedicated team will use our expertise to help you establish your identity and design the right messaging to promote your brand.
Our comprehensive brand management services include:
- Logo Design
- Service Naming
- Messaging & Key Differentiators
- Employee / Brand Interaction
Your brand tells prospective customers exactly who you are and what you do. Dreamscape Marketing helps make sure this branding process is done correctly.
How We Establish Branding
Upon securing our services, Dreamscape Marketing performs an initial branding audit, which is critical for determining how customers perceive your company. This process allows us to flesh out a clear vision of where you are and where you want to go. In the end, you’ll have more concrete ideas and a better ability to define what you’re trying to accomplish.
Our comprehensive questionnaire covers the following topics:
- Overall Branding Goals
- Unique Selling Points
- Overall Business Goal
- Common Industry Misconceptions / Fears
- Corporate Vision
- Target Markets
- How Your Brand Alleviates Misconceptions & Fears
- Visual Identity
- Branding Process & Messaging Goals
- On-site interviews with key department heads
- Overall analysis of state of the brand based on conversations
- Brand promise statement
- Key differentiator analysis
- Unique messaging to specific targets and demographics