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10 Reasons Why SEO is Like an Addiction Treatment Program

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10 Reasons Why SEO is Like an Addiction Treatment Program

It’s a scenario every one in an addiction treatment center dreads: patients come in highly motivated to overcome their addiction. Then, they drop the bombshell question, “Can you guarantee my results?”

The doctors and staff members wince, knowing that they will have to patiently explain that in addiction treatment, there are no guarantees. Relapse is a very real possibility, and patients need to stick with it, despite any setbacks that may occur. Yet, these same drug rehab centers often expect guaranteed results from a digital marketing company for their SEO needs. That’s when the company has to sit you down and give you essentially the same speech that you give patients every day. So, like your patients, you just need to understand that there is no “one-size-fits-all” solution that will always work.

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10 Things You Should Know Before Answering the Phones at a Drug Rehab Center

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10 Things You Should Know Before Answering the Phones at a Drug Rehab Center

Successful marketing is the crucial starting point of a process that leads to admissions for the drug rehab center. Dreamscape Marketing clients routinely report increases in calls to be anywhere from 15% to 150% after we have increased the SEO value of their websites. Yet, productive marketing efforts can be seriously compromised if the calls are not handled effectively by the drug rehab center.

Before the calls come in, rehab centers must ask themselves the following vitally important questions:

  • Are we prepared to handle the potential volume of calls that this marketing may generate?
  • Are our staff members adequately trained to successfully convert these calls into admissions?
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4 Marketing Lies You Could Do Without

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They float around marketing departments and in conversations with clients they serve. Once told, they settle in and become accepted as true. But they aren’t. They are lies… lies told to addiction treatment facilities or the lies that detox or rehab centers actually tell themselves. Left unchallenged, they will fester and wreak havoc on your marketing budget and ultimately, your admissions.

No one wants to admit these are lies, of course. They are very useful to many marketing firms and in-house marketing departments. To make them more palatable and acceptable, lies are given apolite and acceptable name: conventional wisdom. But the fact remains that these lies get trotted out as genuine business knowledge. It’s time to protect your addiction treatment facility against
any and all marketing lies.

In its experience of working with hundreds of addiction treatment facilities across the country, Dreamscape Marketing has observed many marketing lies in play. This whitepaper will address some of the most common ones.

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404 Error: The Story of a Treatment Center Not Found Online and SEO Best Practices

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404 Error: The Story of a Treatment Center Not Found Online and SEO Best Practices

There have been countless advancements in Search Engine Algorithms and large shifts in consumer trends to include mobile search, digital assistants, and local treatment service providers. Technologies used for Search Engine Optimization like schema, accelerated mobile pages, semantic (question & answer) search, and independent search results for mobile devices make it more important than ever to deploy a strong SEO strategy for web site ranking and driving admissions!

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Breaking Down Google’s Algorithm Into Two Words

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Breaking Down Google’s Algorithm Into Two Words

This presentation breaks down Google’s algorithm into two words that can help you refine your digital marketing focus.

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Building Equity Value in Your Digital Assets

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Building Equity Value in Your Digital Assets

How addicts, their family members, alumni and partners all perceive the quality of a treatment program is primarily a function of the programs digital presence. Instead of fighting this trend, addiction treatment facilities can embrace this change and profit from it, saving lives in the process.

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CEO vs. CMO Smackdown: How to Set Goals, Budgets, and Evaluate Marketing Dollars from Both Perspectives

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CEO vs. CMO Smackdown: How to Set Goals, Budgets, and Evaluate Marketing Dollars from Both Perspectives

Whether you are an executive in finance or marketing, this presentation will help you understand the investment potential of marketing budgets.

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Don’t Hire A One Trick Pony

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Learn why your marketing ‘expert’ cannot compete on all fronts!

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Dreamscape Marketing’s 2018 SEOverview

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Dreamscape Marketing’s SEO Glossary

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Earth, Wind, & Fire – True Business Intelligence From Your Marketing, EMR, Billing and Beyond

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Earth, Wind, & Fire – True Business Intelligence From Your Marketing, EMR, Billing and Beyond

Business intelligence is a buzzword that gets thrown around in many companies. However, that doesn’t mean everyone completely understands the term. Let’s be very clear about exactly what business intelligence is because it’s very much at the core of what makes your business a success. Business Intelligence, also known as BI, is a fancy term for the strategies and technologies that companies use based on the data that they have collected. Rather than rely on intuition or anecdotal evidence, business intelligence empowers a company by providing historical, analytical and predictive “snapshot” of a company’s operations at any given time. For an addiction treatment facility, for example, this data can point to everything from what web content drives phone calls to how many phone calls lead to conversions to whether the center is billing efficiently.

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Ford Model T vs. Tesla: How to Amp Up Your SEO & Electrify Your Marketing Strategy

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What do the Model “T” and the Tesla have to do with SEO? Actually, quite a lot. There’s clearly a lesson to be learned when you compare evolving car technology with evolving SEO technology. The lesson couldn’t be more obvious—don’t get too attached to what’s great today, because tomorrow it will be superseded.