Why Is Duplicate Content Bad For SEO?
Avoiding A Duplicate Content Penalty What is duplicate content? Does it matter whether it’s accidental or if others are copying and pasting your content on their websites? For many small…
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How To Choose An SEO Company For Your Small Business
Small businesses must battle to stay visible online. It was true before the pandemic and it’s especially true now. Your SEO game must be at its best in order for…
How Important Is Google My Business to Local SEO?
Local businesses must achieve high visibility on Google. It’s essential for rankings and attracting viewers to their websites. When the pandemic emerged, it served to emphasize the increasing importance of…
What Is Omnichannel Marketing? What Does It Mean for Small Businesses?
In recent years, omnichannel marketing for small businesses has become increasingly important. But what is omnichannel marketing exactly? Basically, it’s a way of spreading your brand presence across several online…
Pay Per Click Marketing: More Than Just Google Ads
Pay per click marketing isn’t about just bidding on keywords. It’s about bidding on the right keywords. And it’s about being aware that PPC is simply one component of a…
Budgeting for Small Business SEO Services
Every small business must be prudent when making decisions about an SEO budget. In doing so, a larger question is raised: how should you approach small business SEO in general?…
Are You Working With the Right Web Marketing Agency?
As a business with a website, you need to work with a web marketing agency. Now comes the hard part: deciding which one. That decision is getting harder and harder…
Call Tracking & NAP Consistency: What You Should Know
Many businesses obsess about SEO (as well they should). However, there are other things to consider. If call tracking metrics, conversion tracking, and conversion optimization are priorities for you, then…
5 Off-Page SEO Strategies for 2021
Every commercial website has to take advantage of SEO in order to achieve a good Google ranking. On-page SEO is a big part of that. However, it’s not the only…
Exactly How Important Are Reviews for SEO?
Online reviews are important for the reputation of your business. That’s well known by most business owners these days. However, reviews for SEO are also important, which is something less…