We’ve known about Google’s algorithms for many years. They were created to stem the damage done by dishonest websites hoping to game the ranking system without providing decent content for…
Avoiding A Duplicate Content Penalty What is duplicate content? Does it matter whether it’s accidental or if others are copying and pasting your content on their websites? For many small…
Small businesses must battle to stay visible online. It was true before the pandemic and it’s especially true now. Your SEO game must be at its best in order for…
Local businesses must achieve high visibility on Google. It’s essential for rankings and attracting viewers to their websites. When the pandemic emerged, it served to emphasize the increasing importance of…
In recent years, omnichannel marketing for small businesses has become increasingly important. But what is omnichannel marketing exactly? Basically, it’s a way of spreading your brand presence across several online…
Pay per click marketing isn’t about just bidding on keywords. It’s about bidding on the right keywords. And it’s about being aware that PPC is simply one component of a…
Every small business must be prudent when making decisions about an SEO budget. In doing so, a larger question is raised: how should you approach small business SEO in general?…
As a business with a website, you need to work with a web marketing agency. Now comes the hard part: deciding which one. That decision is getting harder and harder…
Many businesses obsess about SEO (as well they should). However, there are other things to consider. If call tracking metrics, conversion tracking, and conversion optimization are priorities for you, then…
Every commercial website has to take advantage of SEO in order to achieve a good Google ranking. On-page SEO is a big part of that. However, it’s not the only…