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Every year, you pour thousands of dollars into digital advertising for dental practices, hoping you’ll attract the attention of new patients for your member practices. But have you ever stopped to wonder whether or not you’re getting a return on your ad spend?The fact that online advertising is growing, especially among healthcare organizations, is no…
The U.S. dental industry is worth around 160 billion dollars.1 Given that most dentists spend about 5% of their total revenue on marketing, that means $5.3 billion is spent every year on dental marketing alone.2This begs the question, is your DSO allocating ad money correctly? Or better yet, is the ad spend for your DSO in…
So you clicked on an ad that caught your eye, and now you feel like you’re seeing promotions for that product everywhere. Are you imagining it? Or are you really being followed by advertising?No, you’re not under the influence of frequency illusion1—when you learn about something new and then suddenly start seeing that something everywhere…
Are your SEO efforts optimized for hyperlocal search?Yes, you read that correctly—hyperlocal search.When it comes to your digital marketing strategy, local search still remains a significant factor. About half of searches1 include a qualifier for location. And a third of those searches result in a purchase of goods or services. These numbers demonstrate the importance…
A DSO’s dental practice websites are the focal point for all of its digital marketing efforts. In fact, practice websites are the very foundation for all DSO marketing success. Your websites serve as the first impression most prospective patients will get of your dental practice locations. However, are they getting the right impression? Every DSO needs…
