digital advertising for dental

Digital Advertising for Dental Practices: 3 Tips to Boost Your ROI on Ads

Every year, you pour thousands of dollars into digital advertising for dental practices, hoping you’ll attract the attention of new patients for your member practices. But have you ever stopped to wonder whether or not you’re getting a return on your ad spend?The fact that online advertising is growing, especially among healthcare organizations, is no…

Map with pins illustrating hyperlocal search

How Hyperlocal SEO Can Change the Game for Your DSO

Are your SEO efforts optimized for hyperlocal search?Yes, you read that correctly—hyperlocal search.When it comes to your digital marketing strategy, local search still remains a significant factor. About half of searches1 include a qualifier for location. And a third of those searches result in a purchase of goods or services. These numbers demonstrate the importance…