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    • Your Small Business’s Guide to Marketing.

    Small businesses form the backbone of the American economy, but they face unique challenges when it comes to marketing. They often don’t have the same resources as larger businesses, which can make it difficult to compete for customers.

    Fortunately, there are some things that small businesses can do to level the playing field. By being strategic in their digital marketing efforts, small businesses can find ways to reach their target audiences and grow their businesses.

    You’re an expert at what you do. Partnering with Dreamscape Marketing allows you to focus on building your business while we build a results-driven small business marketing plan. Through industry-leading SEO, website design, social media, email marketing, and call tracking services, we can help small businesses like yours achieve your goals.

    Marketing is about more than just selling your product or service. It’s about building relationships and connecting with your customers on a deeper level. At Dreamscape Marketing, we understand the unique challenges that small businesses face, and we’re here to help you build a digital marketing campaign that gets results.

    And as you get started, the guide below will help you understand some of the essential building blocks of a marketing plan for small business.

    Give your small business
    the right audience.

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    Table of Contents.

    Establishing Your Brand as a Small Business.

    As a small business, one of your main goals should be to establish your brand. Your brand is what sets you apart from your competition and tells your customers what they can expect from your business.

    To establish your brand, you need to define your target audience and create a unique value proposition that speaks to their needs. You should also develop a visual identity for your business, which can include things like a logo, color scheme, and tagline.

    Once you’ve established your brand, it’s important to stay consistent with your messaging and visuals across all of your marketing channels. This will help you build trust with your target audience and establish yourself as a credible business.

    Search Engine Optimization (SEO).

    Search engine optimization (SEO) is the process of optimizing your website for Google search with the goal of earning more web traffic and improving your online visibility.

    For small businesses, this visibility is invaluable. When potential customers search for businesses like yours on Google, you want to ensure that your name appears as high up on the results page as possible. The higher you rank, the more likely people are to click through to your website.

    Whether you’re a local construction company or an online retailer, an SEO campaign can help you establish credibility and reach new customers. One of the most important things to remember about SEO is that it takes time to gain traction and show results. The long-term ROI of a successful SEO strategy makes it one of the most powerful marketing ideas for a small business competing with larger players in the market.

    Just a few of the benefits of SEO for small businesses include:

    • Generating leads and sales
    • Improving brand awareness and reach
    • Increasing website traffic
    • Building credibility and trust
    • Differentiating yourself from your competition

    This cost-effective marketing strategy should be a cornerstone of your small business marketing plan. 

    Content Marketing.

    Content marketing is a type of marketing that involves creating and sharing online content (such as blog posts, infographics, videos, etc.) with the goal of attracting and engaging your target audience.

    Here are four reasons why content marketing is important for your small business: 

    1. Content Marketing can help you attract new customers.

    If you create high-quality, relevant content, it can help you attract new customers and leads for your business. By providing valuable information that your target audience is searching for, you can bring them to your website and encourage them to learn more about your products or services. 

    2. Content marketing can build relationships with potential and current customers.

    When you provide helpful and informative content, you can build trust and credibility with your audience. This can help you to establish and maintain relationships with potential and current customers as you become their go-to source for answers about your industry.

    3. Content marketing can generate leads for your business.

    By creating content that is relevant to your target market, you can generate leads for your business. By including a call-to-action in your content, you can encourage your audience to take action, such as contacting you for more information or subscribing to your email list.

    4. Content marketing can help you improve your search engine ranking.

    Creating quality content can help you improve your search engine ranking and make it easier for potential customers to find your website. When your website is easy to find, it can increase traffic to your site and improve your chances of generating leads.

    If you’re not using content marketing to promote your small business, you’re missing out on a valuable opportunity to reach your target market.

    Keyword Research.

    One of the most important aspects of SEO is keyword research. Keywords are the words and phrases that potential customers use to search for businesses like yours on Google.

    Targeting the right keywords is essential for ranking high in search results. But it’s also important to make sure that your keywords are relevant to your business. For example, if you’re a local florist, you’ll want to target keywords like “flower delivery” and “wedding flowers.” Long-tail keywords, which include several words or phrases, are also effective. “Dahlia wedding bouquet Maryland,” for example, is a long-tail keyword that is both relevant and specific.

    Backlinking.

    In addition to keyword research, backlinking is another important aspect of SEO. Backlinks are links from other websites that lead back to your website. Google views these links as a sign of trust, and they can help improve your website’s ranking in search results.

    There are a few different ways to get backlinks. One is to create compelling content that other websites will want to link to. This could be a blog post, an infographic, or even a video. You can also reach out to other websites in your industry and ask them to link to your website or submit your website to online directories.

    Google Business Profile.

    Another way to improve your small business’s online visibility is to create a Google Business Profile. This free profile gives you the opportunity to list your business on Google Maps and appear in local search results.

    Claiming and optimizing your Google Business Profile is a great way to ensure that potential customers can find your business when they’re searching for businesses like yours in your area.

    Creating a Google Business Profile is easy, but it’s important to make sure that all of the information on your profile is accurate and up-to-date. This includes your business name, address, and hours of operation. You’ll also want to add photos, a description of your business, and posts highlighting any special promotions, discounts, and events.

    Your Google Business Profile is also where customers can leave reviews of their experiences with your business. It’s important to stay on top of your reviews and respond to each one individually. Make sure you’re actively soliciting positive reviews from satisfied customers! Online searchers place a high value on customer reviews when making their purchasing decisions, so having your current customers vouch for the quality of your products and services can go a long way. 

    Get started with the dream team today.

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    Pay-Per-Click (PPC) Campaigns.

    Since SEO is a long-term strategy, supplementing it with a short-term strategy like a pay-per-click (PPC) campaign can be helpful. PPC campaigns are a form of online advertising that allows you to pay for ad placement in search results.

    When someone searches for a keyword that you’re targeting, your ad will appear at the top of the search results. If the person clicks on your ad, they’ll be taken to your website, and you’ll be charged a fee for that click.

    PPC campaigns are an effective way to start generating leads immediately. And because you can target specific keywords and demographics, they can be a very cost-effective tool. 

    Website Design.

    Your website is often the first impression potential customers will have of your business. That’s why it’s important to make sure that your website is designed to reflect your brand and provide a positive user experience.

    A well-designed website will be easy to navigate, visually appealing, and informative. It should also be mobile-friendly so that users can easily access your website on their smartphones and tablets.

    A website that will set you up for success will include:

    • Clear and concise copy
    • High-quality images
    • A user-friendly design
    • An easy-to-use navigation
    • Calls to action
    • Contact information
    • Social media buttons 

    Mobile Responsiveness.

    Did you know that over 60% of web traffic now comes from mobile devices? This means that if your website isn’t designed to be mobile-responsive, you could be alienating a large portion of your potential customer base.

    A responsive website is one that automatically adjusts to fit the screen size of the device it’s being viewed on. This ensures that your website is easy to use and navigate, regardless of whether it’s being accessed from a desktop computer, laptop, tablet, or smartphone.

    In today’s mobile-first world, it’s more important than ever to have a responsive website. If you don’t, you could be missing out on potential business. 

    Social Media.

    Social media is a great way to connect with potential and current customers. It’s also an effective tool for promoting your business and increasing website traffic.

    Small businesses are pillars of the communities they serve. Showcase this by sharing photos and stories of your involvement in your community on social media. You can also use social media to promote events, sales, and specials.

    You get to show the personal side of your business on social media, which can help build trust and loyalty among your followers. Just be sure to keep your tone friendly and approachable and your messaging in line with your brand.

    The platforms that Dreamscape Marketing can help you set up and run social media campaigns on include:

    Instagram Youtube Facebook-f Twitter Linkedin-in Google Tiktok

    In addition, your website should have social media buttons that make it easy for visitors to share your content. And make sure that all of your social media accounts link back to your website!

    Retargeting.

    Retargeting is a form of online advertising that allows you to show ads to people who have already visited your website. This is done by placing a piece of code on your website, which sets a cookie in the visitor’s browser.

    When someone with this cookie visits another website that partners with the retargeting company, they’ll see ads for your business. This is a great way to stay top-of-mind with potential customers and increase the likelihood of them returning to your website if they have more questions about your products and services or when they’re ready to make a purchase.

    Since you’re targeting people who have already shown an interest in your business, retargeting can be a very effective way to generate leads and sales. 

    Media Production.

    Digital marketing is essential for a modern small business to be competitive. However, there is still a place for traditional marketing tools as well. These include pamphlets, trifold brochures, television or radio commercials, and billboards, among many others.

    Traditional marketing channels can help you target specific local audiences, highlight special promotions and events, and reinforce your brand and messaging.

    Email Marketing.

    When used effectively, email marketing can be a great way to build relationships with potential and existing customers, increase sales, and boost brand awareness.

    There are many benefits of email marketing for small businesses, including:

    Reach a wider audience.

    Email marketing allows you to reach a wider audience than other marketing channels, such as social media or pay-per-click advertising.

    Cost-effective.

    Email marketing is one of the most cost-effective marketing tools available to small businesses.

    Build relationship.

    Email marketing can help you build relationships with potential and existing customers.

    Increase sales.

    Email marketing can be used to increase sales by promoting special offers and discounts or by simply providing information about new products and services.

    If you’re not using email marketing to promote your small business, you’re missing out on a valuable opportunity to reach new customers and grow you market share.

    Go further with Dreamscape Marketing.

    Request a Strategy Session

    Hosting and Tracking.

    As your business grows, so does the need for effective marketing. But with a limited budget and resources, how can you make sure your marketing efforts are successful? One way is to host and track your digital marketing campaign with Dreamscape Marketing.

    Hosting and tracking your digital marketing campaign with Dreamscape Marketing gives you the ability to:

    • Website traffic
    • Click-through rates
    • Conversion rates
    • Cost per lead/sale

    This way, you can see exactly what is working and what isn’t and make the necessary changes to improve your campaign’s performance.

    Hosting.

    The company that provides you with website hosting must be one thing above all else: reliable. If your site goes down, so does your marketing campaign. At Dreamscape, we have dedicated servers so that you can rest assured that your site will always be up and running.

    Backlinking.

    all tracking is a particularly important part of any digital marketing campaign, as it allows you to see the direct results of your efforts. With our call tracking services, you can:

    • See how many calls your campaign generates
    • Identify which keywords and ads are driving calls
    • Track call duration, location, and outcome

    This information is vital to understanding what is working and what isn’t in your digital marketing campaign.

    Analytics.

    Your small business’s digital marketing campaign is only as successful as it is measurable. Dreamscape Marketing provides detailed tracking and reporting on all aspects of your campaign, including: 

    • Website traffic
    • Click-through rates
    • Conversion rates
    • Cost per lead/sale

    This way, you can see exactly what is working and what isn’t and make the necessary changes to improve your campaign’s performance. 

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    Dreamscape Marketing: Small Business Marketing Made Simple.

    Small business marketing is complex, and there are a lot of moving parts. But with the right partner, it doesn’t have to be overwhelming.

    At Dreamscape, we have a team of marketing experts who will work with you to create a tailored marketing plan that meets your unique needs. We’ll help you choose the right mix of marketing channels, craft effective messages, and track your results so that you can make the most of your marketing budget.

    Ready to get started? Connect with the Dream Team today.

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    To do this, they need the tools to rank as well as the forecast and plan to use them.

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