healthcare marketing automation

Is Healthcare Marketing Automation the Future of Marketing or a Fad?

Automation is one of marketing’s hottest trends—especially healthcare marketing automation. These powerful tech tools enable marketing managers to “set and forget” tedious labor-intensive tasks.Rather than getting bogged down by frequently asked questions or individually responding to contact forms and emails, marketers now automate these and other typical communications that used to take over their to-do…

telehealth digital marketing

Telehealth & Digital Marketing for Healthcare Businesses

When the pandemic arrived, it overturned norms in every industry, including healthcare. Suddenly, business as usual became an odd phrase. Consequently, telehealth and digital marketing for healthcare businesses is one of the main topics of discussion in the industry right now.Quarantines and social distancing altered how we communicate on a daily basis. In healthcare, this…