The science (and art) of getting your addiction treatment website to rank higher.
Search Engine Optimization (SEO) is the science (and art) of getting your addiction treatment website to rank higher in Google for the search terms that convert into leads for admissions. Dreamscape Marketing has a comprehensive understanding of the sales process that takes place online when people are seeking treatment.
As a Google-certified partner with expertise in the field of addiction treatment SEO, Dreamscape Marketing knows that nearly 86% of people searching for treatment want to know if your facility accepts their health insurance carrier. People also search with geographic terms like a city or state. The trend that Dreamscape Marketing has observed is that as the drug rehab industry starts to become better known, people are becoming aware of the many options available to them. As a result, competition for patients has become more intense among facilities. A targeted addiction treatment SEO campaign can give your treatment center an edge.
How Dreamscape Marketing Takes Your Addiction Treatment SEO to the Next Level
The way Dreamscape Marketing performs addiction treatment SEO is not only by making sure our tagging strategy matches the sales process, but also by generating a massive amount of unique content.
The various pieces of content we create are blogs, landing pages, infographics, memes, videos, press releases and animated graphics. For any drug rehab SEO campaign, we write content to target insurance groups, different substances, states, cities, symptoms and modalities. Google prefers to see a lot of new content that is frequently posted. Potential patients, however, like to see content that relates to them. A good marketing plan satisfies both requirements. For example, the consumer may be searching for a “treatment center in South Florida that specializes in heroin that accepts Aetna health insurance.” If we create content that covers heroin, South Florida and Aetna health insurance, the website will invariably rank well. Due to our enhanced user experience, they will be able to find all the other information they may need to make the decision to call.
Detail-Oriented and Data-Driven Addiction Treatment SEO
As mentioned, a successful addiction treatment SEO campaign is a science and an art. At Dreamscape Marketing, we use our Google-certified expertise and years of experience to thoroughly research keywords for your facility. Cookie-cutter SEO strategies are not our style — every content strategy is unique, just as every facility is unique. Creating a groundbreaking SEO campaign is done by combining proven SEO knowledge with thoughtful attention to detail. Understanding what makes your rehab center different is what will raise your website to the top of search engine results pages.