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Content marketing has grown from a few random videos and a handful of blogs to an entire universe of promotional potential throughout the last two decades. Now, this form of marketing has turned into an advertising powerhouse that 90% of marketing managers use.1These marketers have seen the impact of content marketing, and 70% of them…
Every day, more than 333 million emails are sent and received1 by users worldwide. Some are full of important information. Others are simple correspondence between friends. And then there are promotions.Of those millions of daily emails, only 19.8% are opened and read.2 An even fewer 11.3% are clicked. With such low response rates, you may be wondering…
Privacy. The rules governing patient privacy in the United States are clearly defined by HIPAA.1But you need to advertise and gather data to ascertain the success or failure of your campaigns. Digital advertising is one of the most powerful tools in your arsenal. At the same time, gathering personal data on potential patients is a…
Jason Travers, Dr. Willow Hozella, Amiris Dipuglia, Ami Klin, Barry Morgenstern, Mike Miklos, Heather Thompson, Melissa Nosik. Do any of these names ring a bell? These people are considered thought leaders in the field of autism treatment.1If you don’t recognize many, or even most, of these names, that’s all right. Contrary to popular belief, you…
Ever hear the term “target marketing”? You probably have, because it’s an effective approach to reaching an online audience—which is what every business needs to do. Target marketing is a three part strategy:1Identify a group you’d like to pursue through marketingBuild products and services based on the group’s preferences and prioritiesDifferentiate the products and services…
Content creation is a source of stress for many marketers. The pressure to create fresh, engaging content your clients and their families want to read is daunting. Most marketers agree that the biggest challenges1 of content marketing are producing innovative ideas, generating leads, and increasing online engagement. Not to mention the intense competition in this field—90%…
Your digital marketing strategy is working. You have plenty of prospective patients and their families contacting your autism care center and keeping your intake team busy. But are these new patient leads calling you the right fit for your program?Every autism treatment center is unique, with care and programs that are a better fit and…
As an autism treatment center, you need to stay connected to your patients and their families so you can provide the best possible care. In today’s highly digital world, this means leveraging the power of mobile technology. For the last five years, more than half of web traffic1 has been mobile, and this number is…
Ever go into an unfamiliar, gigantic shopping mall just to visit one specific store? You pull into one of the many parking lots—unsure if you’re even parking in a sensible place—head inside, and try to find your way through the maze with as little confusion as possible.Hopefully, the mall is well-signed and quickly sends you…
Writing articles for your autism treatment center is a well-established SEO tool to increase your rank on Google. But this content works double time because articles also boost your credibility with patients and their families. A win-win!More than half of marketers1 say they attract customers by writing articles. And websites with blogs are indexed by…
