View from the Top
When your future customers are searching for a reputable dentist in their area, a pay-per-click (PPC) will position your business directly in their line of vision. A PPC campaign ensures that your dental practice is visible online and accessible to the people who need your services. Search engines like Google offer coveted space right at the top of the page, but getting there takes some finesse. Pay-per-click advertising is a remarkable way to drive business to your dental practice’s website. When you use a pay-per-click (PPC) campaign, your business appears in the top search results.
At Dreamscape Marketing, we work with clients who provide essential services in their communities. A PPC campaign will help ensure that your dental practice is visible to the people who need your services. In many cases, a dental practice’s SEO success is dependent on its ability to launch a good PPC campaign. Enhanced exposure for your dental practice is just a click away.
Do I Still Need a PPC Campaign if my Organic Rankings Are Good?
A PPC campaign is extremely useful for increasing traffic even when you are already ranked organically for a particular keyword. Enhancing your search results with PPC is an effective way to diversify your internet marketing campaign. Businesses who take advantage of the PPC service will also appear more often in general search results. Dreamscape Marketing uses web traffic analytics to enhance your search results. We’ll ensure that your dental practice website appears in searches based on the most relevant keywords pertaining to your facility and the industry.
Dental PPC campaigns are the best way to supplement business development for your dental practice until SEO campaigns begin to perform. The idea is that the search engine optimization campaign will eventually rank your website without the push from the pay-per-click system. This process could take three to six months, at which point your dental practice will achieve maximum online visibility through search engine results pages (SERPs).
Target Specific Locations Using Pay-Per-Click
Pay-per-click advertising is a remarkable way to drive business to your dental practice’s website. However, the aggressive bid structure of Adwords has steadily increased the cost of PPC. Since it’s essentially an auction system, rapidly growing business sectors have experienced a 2–3% increase in monthly costs for the same traffic. Though it can’t stand on its own as a strategy, it’s an excellent supplement to business development during the initial stages. Dental PPC becomes less important once the SEO campaign starts to produce results. Within three to six months, the SEO strategy will start to outperform the paid search campaign. We’ve fine-tuned our landing pages during our 10+ years of experience working with a broad range of businesses. We know how to create high-converting ads and target hyper-localized markets.
Though still a necessary channel, long-term paid search is a more expensive cost per lead. Our experience has shown that organic search ranking is the most cost-effective method for improving your page ranking and converting website visitors into dental patients. After three to six months, we propose that your SEO campaign will be taking shape. Ranking in SERPs for your dental marketing PPC campaign is important to the growth and exposure of your company.