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Every relationship worth having, personal and professional, is built on mutual trust. Your spouse, a childhood best friend, the woman you buy insurance from, or even the man who sells you the last home you’ll ever live in, all these relationships share a need for trust. How Important is Trust in Senior Living? In a…
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In addition to hypertext and HTTP, URL is one of the basic building blocks of the web. Browsers use it to retrieve any and all published material online. Submitting a URL to Google is one of the essential functions performed for any website. It’s all part of a basic aspect of on-page SEO. First, let’s…
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Trying to improve SEO rankings or simply maintain them can be quite a challenge. Also, it’s not like you can learn about SEO and you’re done. Search engine optimization constantly evolves, and it’s your responsibility to keep up with it. At all times, you are in a race with your competitors to gain SEO ranking.…
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How important is readability on your website? In fact, readability is a key consideration in the battle for Google ranking. Admittedly, it’s easy to develop tunnel vision with keywords. Although these are important, they won’t help you much if your website readability is low. What has to happen to take your content marketing to the…
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We’ve known about Google’s algorithms for many years. They were created to stem the damage done by dishonest websites hoping to game the ranking system without providing decent content for viewers. In fact, Google core updates are a regular event each year. Each is an attempt to weed out stale websites that don’t provide the…
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In 2020, users queried Google 6.9 billion times per day.1 They searched for diverse topics from lasagna recipes to the weather to behavioral health centers and everything in between. Regardless of the topic, all of these searches have a few things in common. Each one represents an opportunity—an opportunity to gain a new customer, a…
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As we consider SEO trends for 2022, it’s important to restate just how important SEO is for attracting traffic to your website. Without a pro-active search engine optimization campaign in place, you’ll never achieve the results you desire. Therefore, let’s consider at what your 2022 SEO trends should look like. 1. Use SEO traffic to…
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Ever think about all the services you outsource to successfully run your addiction treatment center? You hire a landscaping company to manage the grounds, an accounting firm for the taxes, a law office to do the legal work—so what about your marketing? Many addiction treatment centers have staff members who’ve taken on different aspects of…
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The medical field, particularly dentistry, is not lacking competition. Taking out radio or TV spots and a few display ads in local newspapers just isn’t enough anymore to set your practice apart. You know your practice needs a well-designed website with quality content to be competitive. (If you’re wondering if it’s time to update or…
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In 2003, nearly 95% of American homes had a landline.1 Up until then, not having a home phone was unthinkable. But then, smartphones arrived on the scene and changed everything. Now, only 40% of homes have a landline and 97% own a cell phone of some kind.2 The demand for landlines is so low that,…
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