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When a new patient comes to your door, they’re probably at or very near rock bottom. Up until the point you meet them for the first time, they’ve made many mistakes and are caught in the downward spiral of addiction. As a result, they come to you broken, scared, and sometimes wholly alone. They are…
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Ever play darts? The point of the game is to throw the dart as close to the bullseye as possible. The closer you get to the bullseye, the more likely you’ll win the game. But what happens if you remove the dartboard? The result would probably be a group of people randomly throwing sharp objects…
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The many advances of the 21st century have ushered in a new era of marketing. The digitization of almost every facet of our lives coupled with instant access to roughly 5 million terabytes of data1 (the current estimated size of the internet) has completely changed how we promote businesses, practices, organizations, and ourselves. Whether you…
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Nearly 21 million Americans are affected by at least one addiction, but only 10% ever receive treatment.1 That percent shrinks to less than 1% for minorities.2 And, since March 2020, the COVID-19 pandemic has served only to make this problem worse.3 Substance use disorders aren’t limited by race, ethnicity, or any other measurable demographic factor.…
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In 2019, companies across the globe spent 106.5 billion dollars on pay-per-click (PPC) advertising.1 By 2022, experts believe global PPC ad spend will reach $137 billion.2 These numbers say a lot, and perhaps the most glaring message is that businesses and organizations at every level are engaging PPC. But why? Internet advertising has come a…
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How many patients go for addiction treatment or mental health treatment only to relapse very quickly afterwards? There are many possible reasons for this. One of the most obvious is that these patients weren’t receiving co-occurring disorder treatment services. Admittedly, not all mental health treatment centers or addiction treatment centers offer dual diagnosis treatment. If…
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Have you ever thought about your typical patient? Probably not, because there are no typical patients in dentistry. The people you treat come from every demographic and transcend almost all age brackets, income and education levels, races, and even religious affiliations. And that’s just one of the reasons marketing a dental practice is unique—you need…
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Marketing mental health services in the midst of a global pandemic is challenging. The need for mental health services is rising. The marketing plan for mental health professionals must adjust to this situation. Multiple studies have shown us that the pandemic has been every bit as destructive to mental health as we could have imagined.…
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As the pandemic continues, it has become apparent that its effects on mental health have been devastating. Prospective patients looking for mental health treatment are reaching out in unprecedented numbers. Consequently, it falls on the mental health marketing agency you choose to effectively reach these needy patients. Marketing mental health private practices requires far more…
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The pandemic brought many challenges and difficulties. It also cast a spotlight on the state of the country’s mental health. The need for treatment is greater than ever. Keep in mind that it’s through mental health advertising that you will most likely reach those individuals who need your help. Depression and anxiety have increased significantly…
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