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As an autism treatment center marketer, you understand your digital brand is heavily defined by the quality of web content associated with your program. But do you actually know what web content is associated with your brand?Have you used a search engine to audit your brand lately? If you have, were you satisfied with the…
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When was the last time you evaluated the effectiveness of your senior living PPC campaigns? If you haven’t recently, there’s no time like the present to get started! The incredible economic changes of the last several years are hard to miss and have forced many marketers to change how they find leads.The strategies you were using…
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Social media has been part of our society for 15 years now. Hard to believe, isn’t it? What began as a forum for teenagers to post photos and keep in touch with friends has become a $561 billion tech juggernaut where 200 million businesses have pages to promote their goods and services.12 And to get…
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Every addiction is different, and every person is different. And that means there’s no one best way to treat a substance use disorder (SUD). Some patients thrive in therapy, others need the help of medication-assisted treatment (MAT) to see them through, and many individuals benefit most from living in a community with others who share…
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You have valuable insight into the nuances of how to market your senior living community. And when you’re creating content for the purposes of senior living SEO, you’re not just providing important information. You’re also signaling to search engines that your content is relevant to specific queries. Being intentional about how you use keywords helps Google…
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Hospital branding is a necessary part of your marketing strategy. Unfortunately, many healthcare executives think just because their centers are an indispensable part of society, they’ll always have patients and be profitable. Nothing could be farther from the truth.What brand is your cell phone? There’s a 50% chance you have an Apple phone and a…
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As our world becomes more complex, people need more support to navigate life. Many realize they need professional assistance with their mental health, but don’t know where to turn. A robust mental health marketing strategy isn’t just about promoting your services. It’s also about making sure you truly connect with those who need you most. Mental…
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The pandemic was especially difficult for senior living communities across the U.S. Not only were scores of residents lost too soon, but many of their nurses, aides, and other caregivers left their jobs in senior living never to return. As it currently stands, senior living communities have lost more than 250,000 staff members since March…
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Every day, human beings create 2.5 quintillion bytes of data, with most of that content living online.1 The competition for your autism treatment center’s clients’ attention has never been greater, and you need to do everything you can to get your content to your patients and their families. Link building for autism treatment centers can…
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But why? Why do we allow trends that were insignificant, and frankly stupid, one day (fidget spinners, anyone?) to become a significant part of our lives the next? I don’t think the fact that the word “fad” is literally a shortened version of “fiddle-faddle” is a mistake.1Could the cause be that 90% of people are influenced…
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