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The goal of every marketer, whether they’re marketing sneakers or private jets or porcelain veneers, is to deliver the right message to the right audience to inspire a desired outcome. There’s a lot more that goes into it once you get started, but at its heart marketing is about matching the message to the audience…
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Content creation is a source of stress for many marketers. The pressure to create fresh, engaging content your clients and their families want to read is daunting. Most marketers agree that the biggest challenges1 of content marketing are producing innovative ideas, generating leads, and increasing online engagement. Not to mention the intense competition in this field—90%…
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We’ve all heard the saying, “There are no stupid questions.” Even still, most of us will occasionally find ourselves refraining from asking questions about things we’re not familiar with or are unsure of, fearing we’ll come off as ignorant or ill-informed. The Top 9 Dental SEO Questions And when it comes to something like dental…
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Keywords. This infamous Search Engine Optimization (SEO) factor has shifted and changed so much over the years. In the internet’s infancy, keywords were easy to find, use, and rank for. But those were the old days, before determining and integrating your keywords became an art form. Today, keywords give Google topical context for your content.…
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Walking into kindergarten versus high school classrooms are two totally different experiences. The kindergarten classroom is decorated with bright colors, has plenty of educational toys and books to enjoy on a cozy reading rug, and a perfectly printed alphabet hung up above the board. In stark contrast, a high school history room might be decorated—if…
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The pandemic began more than two years ago, but senior living communities are only just crawling out from the wreckage of 2020. That year, senior living sales inquiries decreased by a shocking 41%.1 After hitting an all-time low occupancy of 78.7% in 2021,2 occupancy now stands at 81% and rising. But if a dramatic drop in…
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Your digital marketing strategy is working. You have plenty of prospective patients and their families contacting your autism care center and keeping your intake team busy. But are these new patient leads calling you the right fit for your program? Every autism treatment center is unique, with care and programs that are a better fit…
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Blogging. A word once synonymous with angry teenagers venting sophomoric strife has grown into a billion (yes, billion) dollar industry—$412.88 billion, to be exact.1 The value of this medium means blogging is being used for a lot more than sharing anecdotes and venting feelings. There are more than 500 million blogs in the world2 accessed by…
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Magic mushrooms. They’ve shown up for years in pop culture from classics like Alice in Wonderland, to Michael Pollan’s How to Change Your Mind. And now even on the side of a Dr. Bronner’s soap bottle. But psilocybin is more than just a passing fad. If you’re in the behavioral health field, sit up and…
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About 60% of us read blogs regularly.1 And as many as 11% read a blog daily. This pastime-turned-marketing trend is now an integral part of advertising culture, and the cornerstone of many digital marketing strategies. But with so much content out there, how do you find readers? To entice real people to click on and stick…
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