marketing for long-term treatment programs

Beyond Treatment: Effective Marketing for Long-Term Recovery Programs

Walking into kindergarten versus high school classrooms are two totally different experiences. The kindergarten classroom is decorated with bright colors, has plenty of educational toys and books to enjoy on a cozy reading rug, and a perfectly printed alphabet hung up above the board. In stark contrast, a high school history room might be decorated—if…

Top Search Trends to Update Your Addiction Treatment Center’s Marketing Strategy

Do you have any idea how often Google changes their search algorithm? Experts estimate that Google updates the algorithm between 500 and 600 times annually.1 So, a logical follow-up question would be, do you change your SEO strategy 500 to 600 times every year? Of course not! Keeping pace with these changes is completely unsustainable. And…

4 Reasons to Include Online Directories in Your Marketing Plan

Online business directories have become one of the top places for people to find information about businesses and medical practices, including behavioral health centers. These repositories of helpful information list businesses in a fashion similar to the good old phone book, but with a 21st-century twist. Modern online directories allow businesses, medical practices, and others…

How to Talk About Successful Outcomes with Prospective Patients: Reframing the Recovery Conversation

Colin Davis,1 a former conductor of the London Symphony Orchestra, said, “the road to success and the road to failure are almost exactly the same.” He was right. Achieving success requires failure—sometimes a lot of failure—along the way. No journey is complete without a few steps backward. And getting to the point of “being successful” is…

Value-Based Care is coming-is your addiction treatment center ready?

Disrupting the Addiction Treatment Paradigm with Value-Based Care

Think about the last time you bought a product that came with a money-back guarantee or warranty. Seeing that promise of performance gave you confidence in your purchase—and assurance that you weren’t wasting your money. But what if the same method was applied to healthcare? Many providers, especially in the addiction treatment sector, are making…

5 SEO Strategy Tips for Behavioral Health Operators

5 SEO Strategy Tips for Behavioral Health Operators

How many times have you heard that search engine optimization (SEO) has to be an essential component of your digital marketing strategy? And yet, you still haven’t put an effective SEO plan in place! We talk to behavioral healthcare center operators about this problem every day. Maybe you made an effort a while ago but…

seo strategy map on back of napkin

4 Reasons Your Behavioral Health Center Should Outsource Psilocybin SEO Marketing

In 2020, users queried Google 6.9 billion times per day.1 They searched for diverse topics from lasagna recipes to the weather to behavioral health centers and everything in between. Regardless of the topic, all of these searches have a few things in common. Each one represents an opportunity—an opportunity to gain a new customer, a…

Digital marketing team reviewing addiction treatment center client's website

Is Your Addiction Treatment Center’s Website Costing You New Patients?

Ever think about all the services you outsource to successfully run your addiction treatment center? You hire a landscaping company to manage the grounds, an accounting firm for the taxes, a law office to do the legal work—so what about your marketing? Many addiction treatment centers have staff members who’ve taken on different aspects of…

analyzing data reports online

Why Organic Traffic is Important for Your Behavioral Healthcare Center

Every second, Google processes more than 70,000 search queries from every corner of the world.1 These searches cover everything from life’s most burning questions to what you should make for dinner. And these diverse queries have one thing in common: users’ belief in organic search results. When a user asks Google a question, the search…