signpost-consistency trust reliability

Why You Need Transparent Advertising When Marketing Your Addiction Treatment Center

When a new patient comes to your door, they’re probably at or very near rock bottom. Up until the point you meet them for the first time, they’ve made many mistakes and are caught in the downward spiral of addiction. As a result, they come to you broken, scared, and sometimes wholly alone. They are…

cultural competence is key in addiction treatment

Why You Need Cultural Competence in Addiction Treatment

Nearly 21 million Americans are affected by at least one addiction, but only 10% ever receive treatment.1 That percent shrinks to less than 1% for minorities.2 And, since March 2020, the COVID-19 pandemic has served only to make this problem worse.3 Substance use disorders aren’t limited by race, ethnicity, or any other measurable demographic factor.…

co-occurring disorder treatment services

Why Are Co-Occurring Disorder Treatment Services So Important for Your Rehab Center?

How many patients go for addiction treatment or mental health treatment only to relapse very quickly afterwards? There are many possible reasons for this. One of the most obvious is that these patients weren’t receiving co-occurring disorder treatment services. Admittedly, not all mental health treatment centers or addiction treatment centers offer dual diagnosis treatment. If…

addiction treatment consultant

5 Great Reasons To Hire an Addiction Treatment Consultant

The addiction treatment space is surely one of the most unique and challenging in the entire field of behavioral healthcare. Therefore, the role of your addiction treatment consultant and the marketing strategy they put in play is pivotal to increasing your admission rates. There are a lot of addiction treatment consultants out there. Unfortunately, not…

on which social network should you share content most frequently

On Which Social Network Should You Share Content Most Frequently?

Finding the Best Social Platform For Addiction Treatment Centers There are a lot of social media platforms out there. It would be impossible to maintain an active presence on all of them. Therefore, what should addiction treatment centers do? The question for centers planning an addiction treatment social media strategy becomes, “On which social network…

overdose deaths during COVID

Overdose Deaths During COVID: How Should Addiction Treatment Centers Respond?

Addiction treatment centers probably could have predicted it even before the numbers came out. The number of overdose deaths during COVID exploded last year by a shocking 30%. According to the CDC, last year’s numbers were the highest the government agency has ever recorded. In a recent statement, the NCHS said that the rate of…

Google page experience update

Is Your Treatment Center prepared for Google’s Page Experience Update?

As of June 2021, Google adds the page experience to its ranking algorithm. This Google page experience update, also known as the core web vitals update, is all part of their effort to better assess a website’s responsiveness and provide better search results. Now, the page experience is a factor in how Google ranks websites.…

Drug Rehab Marketing

4 Factors Influencing Substance Use Trends

With nearly 18 million Americans struggling with at least one addiction, the need for substance use assistance is considerable. Any ethical method of increasing your drug rehab marketing reach can be a valuable tool in getting your message to those who need you. One way of magnifying your marketing power is identifying the factors influencing…

addiction treatment SEO strategy

Addiction Treatment SEO: How to Win in a Highly Competitive Market

Your consensus is strongly affected by your addiction treatment SEO strategy. Everyone with a detox or drug rehab center knows this. Unfortunately, that creates an unusually competitive marketplace. With so many players, how is it possible to stand out? How is it possible to achieve excellent SEO results in such an environment? Digital marketing for…

ketamine therapy & psychedelic clinics

Ketamine Therapy and Psychedelic Clinics: What are the Ramifications for Behavioral Healthcare Marketing?

Behavioral health experts have always strived to help people deal with the potentially devastating effects of depression. Now, in the midst of a pandemic, their job has become that much more difficult. Yet, recent developments in the field may offer help: ketamine therapy and psychedelic clinics. How these two areas develop in the near future…