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But why? Why do we allow trends that were insignificant, and frankly stupid, one day (fidget spinners, anyone?) to become a significant part of our lives the next? I don’t think the fact that the word “fad” is literally a shortened version of “fiddle-faddle” is a mistake.1Could the cause be that 90% of people are influenced…
Throughout the last few months, we’ve shared several of the digital marketing best practices that are designed to help you promote your addiction treatment center to your ideal audience. Some of these tactics were probably easier to implement on your own than others. But when executed correctly, each one should have driven more leads to…
No one wants to be on the receiving end of a promise not kept. And, if you’re the one breaking your promises, you have to be prepared for the consequences. But that’s in your personal life. What about in your work—especially in your addiction treatment content?Making promises and keeping them is a poignant theme for…
It’s no secret that word-of-mouth referrals are a significant part of any marketing strategy. And for owners and operators of alcohol addiction treatment centers, word-of-mouth marketing plays an especially important role—especially when coming from alumni of your program. Alumni speak to their experience in your program, and they’re often embedded in 12-step and other recovery…
Online pay-per-click advertising is an important piece of your addiction treatment center’s digital marketing strategy and an effective way of reaching your prospective patients where they are. You know that the first step toward launching a successful paid ad strategy is securing your LegitScript Certification—the accreditation required by Google to run PPC campaigns targeting addiction…
In late January 2020, TikTok user @kaelynnwhitee made a video of her experience using different skincare products. Her post spurred the sale of 52,000 units of The Ordinary’s AHA Peeling Solution.1 And this was just one of several viral bursts the brand received on TikTok throughout 2020.What an excellent example of earned media. This is the…
Content marketing has undeniably taken over the digital marketing space. Never before has the demand for creative, original content been so high. And as an addiction treatment marketer, you’ve noticed.For example, 576,000 websites are built every day.1 Each and every one of them needs content. There are an estimated 600 million blogs on the internet that…
When you Google “addiction treatment,” 12.8 billion search results are returned. Narrow your search to “addiction treatment near me,” and you’ll only have 688 million links to comb through. A little overwhelming, right?Granted, more than 25% of users click the first search result.1 But for those urgently looking for help with addiction and substance use disorder,…
Marketing best practices change every year. To make sure your promotional efforts are effective, analyzing every piece of your marketing strategy is helpful to ensure you’re getting a good return on your investment. But which behavioral health center KPIs are best?What exactly should you be tracking when it comes to your behavioral health center’s digital…
YouTube is the most popular online platform in the U.S. Yes, you read that correctly. YouTube is now even bigger than Facebook! Seventy-four percent of the American public actively use YouTube, beating out Facebook’s 68%.1Not only do more people see content on YouTube, but they also remember that content better. For example, when watching videos,…
