Dental Practice Marketing SEO Campaign and Content Strategy
Dreamscape Marketing engineers customized SEO by implementing our tagging strategy to match the sales process. We also generate a high volume of unique content.
In the world of search engine ranking, dental practices websites must have unique content. We’ll create original blogs, infographics, landing pages, memes, videos, animated graphics, and press releases. We make sure that our content targets important keywords, cities, and counties. Amenities, healthcare options, and the benefits of need-based and elective treatments are also prominently discussed. Google prefers to see frequent posts of new and unique content. Potential patients prefer to see content that’s relevant to them. A solid dental practice SEO marketing plan addresses both needs. For example, a patient searches for the following term:
“Is there a dental practice in Baltimore County that accepts my Carefirst health insurance for a tooth extraction?”
If the content on your website mentions dental practice, Baltimore County, tooth extraction, and Carefirst health insurance, it will definitely rank well for this search term. Once people click your link in the search results, we’ll make sure that our advanced design will show them all the other information they need. With their questions answered by your site, they’re highly likely to reach out to you.
User-Oriented Content for Dental Practice SEO
When patients are looking for a new dental practice, they want it to be easy, fast, and convenient. One of the pitfalls of many dental SEO marketing campaigns is that they only focus on the technical aspects.
Understanding what patients are looking for in prospective dental practices is essential to developing user-oriented content. Even if a user finds your website, there’s no point if they don’t call the number and make an appointment. By understanding what your patients are looking for and what they need to know on your site, we can develop SEO-rich content that will drive them to make the call.
Local SEO Campaigns for Dentists
Dentists are unlikely to want to target a nationwide audience through an SEO campaign (but if you do, we’ll help you reach that goal). Instead, the vast majority of dental practices utilize local SEO. This involves targeting searchers in a certain geographical area so that when they search “root canal near me,” your dental practice shows up.
Showing up in local listings is an essential part of an effective digital marketing strategy for dentists and DSOs. We’ll ensure that you’re included in the local listings that your customers are going to first. Appearing in the right online listings can boost your reputation and drive more organic traffic to your site.
Finally, Dreamscape Marketing will optimize your Google My Business (GMB) listing. Not only is the information listed in your GMB listing important, but potential patients will be looking at reviews as well. Our digital reputation management services will help your practice build the positive online reputation you deserve.
Looking Beyond Your Dental Practice Website’s Content
The most integral and difficult piece of the dental website SEO puzzle involves Trackbacks. Trackbacks refer to the number of outside websites that link back to your site. Today’s marketing agencies usually have a collection of business directories, but Dreamscape Marketing stands apart from the competition. We have developed lasting relationships with bloggers who offer us another channel to post our striking infographics and quality videos, leveraging their readers and followers who will share them. We have a unique edge here as well. This distribution channel is automated without appearing irrelevant or bogus.