Increase the number of times your website appears as a sponsored result.
Paid search, also known in digital marketing as pay-per-click (PPC), allows your website to appear as a sponsored result on a search engine results page. This Internet advertising tool is a strategic way to enhance your search results. Businesses that utilize paid search will pop up more frequently in general searches. To enhance search results, Dreamscape Marketing uses web traffic analytics to give you the most relevant search terms pertaining to your treatment center and the addiction treatment industry. We can build out an addiction treatment PPC campaign that will make the most of your marketing budget.
Unfortunately, drug rehab PPC is not without its problems.
It’s an ever-increasing cost that has led to “Googleflation” in the addiction treatment industry due to the aggressive bid structure of Adwords. Since it’s essentially an auction system, you will experience a 2–3% increase in cost monthly for the same traffic. It is still, however, an excellent supplement to business development until the SEO campaign starts to show results. Within 3–6 months, the organic SEO campaign will typically start to outperform the paid search campaign. Drawing on more than 10 years of experience working in the addiction treatment industry, we fine-tune our landing pages and create high-converting ads in hyper-localized markets.
While a necessary channel, long-term paid search is a more expensive cost per admission. Therefore, we focus on minimizing this cost exposure through less expensive organic search ranking. Focusing primarily on organic SEO saves your business money over the long term.
Addiction Treatment PPC from Dreamscape Marketing
The process of starting an addiction treatment PPC campaign can be complex and intimidating. Leave it to the drug rehab PPC experts at Dreamscape Marketing. To start your paid search campaign, give us a call at 888.307.7304 now.