Our SEO Campaign Will Get Your Non-Profit Organization the Recognition it Deserves
In the world of digital marketing, search engine optimization (SEO) is everything. In other words, it determines whether your website succeeds or fails to rank well in Google and other search engines. For for-profits and non-profits alike, visibility on Google is crucial for generating leads.
You might ask, what is SEO for non-profits? It’s the artful and strategic coordination of content and research to make sure your website ranks higher than others for relevant search terms in Google.
Your website ranking is the result of a Google algorithm that ranks pages according to certain criteria. Make this algorithm happy by deploying an excellent SEO strategy, and Google will reward you with a high ranking. In contrast, make the Google algorithm unhappy and be prepared to be ignored in rankings. It’s literally that simple.
For your non-profit organization, this means improving outreach and finding the individuals who need you the most. Let us be your non-profit marketing agency in Baltimore. As a Google-certified premier partner, Dreamscape Marketing specializes in marketing agency services for non-profits.
As a digital agency for non-profits, we’ll make sure that we cater our strategy to match the needs of your non-profit organization. Whether you’re looking to reach out to people who are in need of your services or you want to spread the word about your organization’s mission, our SEO engineers will develop the perfect strategy for you.
Industries We ServeAt Dreamscape Marketing, we know just how important it is for your industry to be seen on a search engine results page (SERP). Here are the industries we help achieve a higher ranking on Google, creating more visibility to the public.
- Addiction Treatment Centers
- Dental Practices
- Medical Practices
- Senior Living Communities
- Small Businesses
- Autism Treatment Centers
- Mental Health Treatment Centers
- Hospitals and Health Systems
SEO, SEM, and PPC Marketing
When you begin your venture into SEO for non-profits, it may seem daunting. Digital-marketing-savvy individuals throw around a lot of buzzwords like “SEM,” “PPC,” “lead generation,” and “paid search.” However, for the average person, these words may seem like a lot of incomprehensible tech babble. What do they all mean for non-profit SEO?
Search engine marketing, or SEM, is the umbrella under which all search-engine-related strategies fall. SEM is at the core of what Dreamscape does. Our team has comprehensive knowledge of the ins and outs of SEM through years of experience and practice. Furthermore, we keep up to date on all the latest trends and changes with Google so your organization can stay ahead of the curve.
Pay-per-click, or PPC, and paid search are both parts of the paid aspects of SEM. Unlike SEO, which relies on organic leads and non-profit content marketing, paid SEM techniques require a different type of strategy. Luckily, our paid search team primarily consists of former Google employees, so they have comprehensive experience in this type of digital marketing.
All of these terms and techniques have many layers to them. When you’re looking to begin non-profit SEO for your organization, rely on the Dream Team to guide you through it.
What Goes into SEO for Non-Profits
When you work with Dreamscape Marketing, we’ll sit down with you to identify your goals for your organization’s SEO campaign. We understand that every organization is different, so we’ll tailor your strategy, web design, and campaign to suit your needs. You can rest assured that every decision will be made with your organization’s brand, mission, and goals in mind.
SEO affects everything we do for your organization. From web design and content to paid search and call tracking metrics, we consider your SEO campaign goals in everything. When individuals find your organization through this campaign, they’ll find an easily accessible, well-organized, and aesthetically pleasing presentation of your nonprofit.
Let the Dream Team Take Your Non-Profit to the Next Level
There’s nothing better than helping the people who need you the most. However, you can’t reach anyone if they can’t find you. Make your organization easy and straightforward to find with the help of Dreamscape Marketing’s SEO for non-profits. Remember that Dreamscape Marketing does more than search engine optimization. Our digital marketing team specializes in brand management services, content marketing, mobile solutions, and much more!
Let our non-profit digital marketing agency in Baltimore serve your non-profit marketing needs. Contact us today at 888.307.7304 to learn more.