Dental Practice Marketing.

Your Dental Practice’s Guide to Marketing.

For dental practices, marketing is about much more than just attracting new patients. It’s also about building relationships with current and former patients as well as referral sources.

Creating a well-rounded marketing strategy that supports all aspects of your practice can be daunting, but it’s worth the effort.

At Dreamscape Marketing, we understand the unique challenges that dental practices and dental support organizations (DSOs) face. We handle it all, from website design to SEO. You require a tried and true, full-service digital marketing agency for dentistry if your aim is to improve your website ranking, increase traffic to your website, and grow your dental practice.

We don’t make promises—we deliver results. To get started, reach out to our team for a complimentary consultation.

As you get started, the guide below will help you understand some of the most essential building blocks of a dental marketing strategy. 

Give your dental practice
the right audience.

Search Engine Optimization (SEO).

As a dentist, you know that having a strong online presence is essential to growing your business. Search engine optimization is a powerful tool that can help you attract new patients and grow your practice. But what is SEO, and how can it help your dental practice?

SEO is the process of optimizing your website to rank higher in search engine results. This helps you attract more visitors to your site and can ultimately lead to more patients for your practice.

There are a number of reasons why SEO is so important for dental practices. These include but are not limited to: 

SEO can help you attract more visitors to your website.

This is important because the more people who visit your site, the more likely you are to convert them into patients. 

It can help you build trust and credibility with potential patients.

When your website ranks higher in search results, it sends a signal to users that you are a credible and trustworthy source of information. 

Dental practice SEO can help you stay ahead of the competition.

If your competitors are not investing in SEO, you have a chance to get ahead by ranking higher in search results. This can give you a significant advantage in the market.

It can help you save money on marketing costs.

By investing in SEO, you can potentially get your website to rank higher without having to spend money on paid advertising. This can help you save a significant amount of money on your marketing budget.

SEO can help you generate more leads and grow your business.

By ranking higher in search results, you can attract more visitors to your site who are looking for dental services.

Building a strong SEO campaign takes time and investment. But once you get started, that investment will pay off.

Content Marketing.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.

Why is content marketing important for your dental practice? Because the modern consumer has changed. They are bombarded with ads and marketing messages everywhere they turn. In order to cut through the clutter, you need to create content that is not only relevant and valuable to your target audience but also consistent with the overall message and branding of your dental practice.

Content marketing can help you attract new patients, build trust and credibility with potential patients, stay ahead of the competition, save money on marketing costs, and generate more leads to grow your business.

Keyword Research.

Keyword research is a process used to identify the best keywords to target for your dental practice website. The goal of keyword research is to find keywords that are relevant to your business and have a high search volume but are not too competitive.

Good keyword research is important because it helps you determine which terms to target on your website. If you choose the wrong keywords, you could end up with a website that no one can find. On the other hand, when you choose the right keywords, you will see a significant increase in traffic to your site. 


The process of creating backlinks is an important part of any digital marketing campaign for a dental practice. Backlinks are links from other websites to your website. The more backlinks you have, the higher your website will rank in search engine results pages (SERPs).

Backlinking is important because it helps you build trust and credibility with potential patients. When other websites link to your site, it shows that they trust you as a source of information. This can go a long way in establishing your credibility and building trust with potential patients.

Google Business Profile.

Google Business Profile (formerly Google My Business) is a free listing that appears on Google when someone searches for your dental practice. It includes your business name, address, phone number, hours of operation, list or services, website, and reviews from patients.

It’s important to have—and maintain—a Google Business Profile because it helps you improve your visibility in search results. When potential patients search for dental services in your area, your practice will appear more prominently in the results if you have a Google Business Profile. 

In addition to improving your visibility, a Google Business Profile can also help you build trust and credibility with potential patients. Your profile includes reviews from patients, which can give potential patients confidence in your services.

Finally, a Google Business Profile makes it easy for potential patients to find your contact information and website. They can simply click on your profile to get directions to your practice or to visit your website.

Creating and maintaining a strong online marketing strategy for dentistry is essential to the success of any dental practice. The professionals at Dreamscape Marketing can help you create and execute a digital marketing campaign that will help you attract new patients, build trust and credibility, and grow your business. Call us today at 888.307.7304 to learn more about our services.

Get started with the dream team today.

Marketing for DSOs.

The dental industry is changing rapidly, and more dentists are joining DSOs (dental service organizations) every day. As a result, marketing strategies for DSOs have to be differentiated from traditional dental marketing.

DSOs are large groups of dental practices that share common ownership, management, and resources. They have the buying power to negotiate better prices for dental supplies and services, which allows them to offer higher-quality care at a lower cost. These benefits have made DSOs a popular choice for dentists looking to join a group practice.

A marketing company for DSOs should take into account the wider geographic area that they serve and the fact that they are often competing with other DSOs for patients. When running SEO or PPC campaigns, for example, DSOs should target keywords that are specific to their location and services.

One of the biggest benefits of DSOs is that widespread brand awareness and reputation can help attract new patients. Focusing on building trust and credibility with potential patients is essential for any DSO marketing strategy. 

Pay-Per-Click (PPC) Campaigns.

The benefits of SEO are long-term-they build over time as your keywords gain traction, so it can take time to see results. As you work your way up the rankings, you may be looking for a way to jumpstart your traffic. This is where pay-per-click (PPC) campaigns come in.

PPC campaigns are a form of advertising in which you pay to have your website displayed at the top of SERPs. You only pay when someone clicks on your ad, making it a cost-effective way to generate leads.

Paid search campaigns can be very effective for dental practices, especially if you focus on targeting local keywords. When combined with SEO, PPC can help you dominate SERPs and attract new patients to your practice. 

Website Design.

The importance of quality website design for your dental marketing campaign cannot be overstated. A well-designed website will help you attract new patients, build trust and credibility, and ultimately boost your bottom line.

Investing in quality dental practice website design is a smart investment that will pay off in the long run, and the design experts at Dreamscape Marketing are here to help you get started. Here are four reasons why you should invest in quality dental practice website design:

First impressions matter.

Your website is often the first point of contact between you and potential patients. Make sure your site makes a good impression by investing in quality design.

A well-designed website will help will help you build trust and credibility.

Patients are more likely to trust a dental practice with a professional-looking website that reflects the mission and values of your practice. You’ve worked hard to make your dental practice a welcoming and peaceful presence. You want your site design to reflect that same care. 

A quality website will help you attract new patients.

A well-designed site will be easy to find online and will help you stand out from the competition.

It will help you build brand awareness.

A well-designed site will generate more leads and convert more patients into paying customers.

Mobile Responsiveness.

With over 60% of internet traffic now coming from mobile devices, it’s more important than ever to make sure your website is designed for smaller screens. Mobile responsive design ensures that your website will resize and reformat itself automatically to provide an optimal experience for users on any device, whether they’re viewing your site on a smartphone, tablet, or desktop computer.

There are a few things you should keep in mind when making sure your dental practice website design is mobile responsive: 

Make sure your site loads quickly.

Users are impatient and will likely move on to another site if yours takes too long to load, especially on a mobile device. 

Keep your design simple.

A complex website design can be difficult to navigate on a smaller screen. Stick to the essentials and make sure your content is easy to find and access.

Use large, east-to-read fonts.

Small text can be difficult to read on a mobile device, so make sure your content is easy to consume by using large, legible fonts.

Make sure your forms are mobile-friendly.

Forms that are too long or complex can be difficult to fill out on a smaller screen. Keep your forms short and simple, and make sure they’re easy to submit.

The overall importance of the visual elements of your dental practice website cannot be overstated. A well-designed website will help you build trust and credibility with potential patients, attract new patients, and ultimately boost your bottom line. 

Social Media.

Part of building a strong online presence is having a robust social media strategy. Social media is a powerful marketing tool because it allows you to connect with potential and current patients on a personal level.

Dental practices are unique in that the relationships you build with patients can last for years. You see patients grow up, embark on new careers, grow their families, and move into new homes. You can use social media to share news and updates about your practice, educate patients on oral health topics, and answer any questions they may have.

In addition, social media is a great way to build trust and credibility with potential patients. A few of the types of content you can share include blog posts, articles, and infographics. Showing that you’re an authority in your field will help you attract new patients to your practice.

Dreamscape can help you set up and maintain profiles on platforms like: 

Your website should also be linked to your social media accounts so that potential patients can easily find you online.


One easily-overlooked aspect of web marketing for dentists is retargeting. Retargeting is a form of online advertising that allows you to show ads to people who have visited your website but didn’t convert into becoming a patient.

Leads who visit your website but don’t make an appointment are still interested in your services, and retargeting allows you to stay top-of-mind with these potential patients.

Retargeting is an effective marketing strategy because it allows you to reach leads who are already interested in your services. When they’re ready to make an appointment, you’re the first practice they’ll think of. 

Media Production.

Although digital marketing should be at the heart of your dental practice marketing services, print media still has an important role to play. Print media is a valuable way to reach new patients and build brand awareness for your dental practice. Here are some tips on how print media can be an important component of your dental marketing campaign:

Use Print Advertising to Target Specific Demographics.

Print advertising is a great way to reach specific demographics that you may be targeting with your dental marketing campaign. For example, if you are looking to attract more families to your practice, you can place ads in local parenting magazines or school newsletters.

Incorporate Print Media into Your Direct Mail Campaigns.

Direct mail is an effective way to reach new patients and promote your dental practice. You can include print ads, postcards, or even dental promotional items in your direct mail campaigns. This will help to increase the response rate and get your practice name in front of potential new patients.

Use Print Media to Support Your Digital Marketing Efforts.

Print media can be a great way to supplement your digital marketing efforts. For example, you can include a QR code on your print ads that links to your website or blog. You can also use print media to drive traffic to your social media channels.

From sales sheets and whitepapers to business cards, trifold brochures, and flyers, Dreamscape Marketing can help you create high-quality print materials that support your dental marketing campaign.

Email Marketing.

Email marketing is another effective way to stay in touch with potential and current patients. You can use email to share news like announcements and specials. You can also use it to send appointment reminders and post-appointment follow-ups.

Email is a great way to nurture leads and keep them engaged with your practice. When used correctly, it can help you build relationships with patients and turn them into long-term customers. It’s also a cost-effective way to reach a large number of people with your message. 

Go further with Dreamscape Marketing.

Hosting and Tracking.

While aspects of your marketing strategy like website design and social media are important in establishing your dental practice’s online presence, they’re not the only factors that come into play. In order to ensure that your marketing efforts are effective, you need to track your progress, analyze your results, and host your site on a reliable platform.


All websites need to be hosted on a server in order to be accessible to internet users. Your hosting service ensures that your site is available 24/7 and can handle a high volume of traffic. A good hosting service will keep your site up and running, provide security against hacking and malware, and offer customer support in case you run into any problems.

At Dreamscape, we rely on two dedicated servers to host our clients’ websites. This ensures that there is always enough server space and bandwidth to accommodate high traffic levels.


In order to track the effectiveness of your online marketing campaigns, it’s important to have a way to track phone calls from your website. Call tracking allows you to see which marketing efforts are driving phone calls to your practice.

Call tracking involves assigning a unique phone number to each marketing campaign. When someone calls that number, the call is routed to your practice and the source of the call is recorded. This allows you to see which campaigns are driving the most phone calls and make adjustments accordingly.


Analytics is essential for understanding how your dental practice marketing campaigns are performing. It allows you to see how potential patients are finding your website and what they’re doing once they get there.

As you monitor your analytics, you’ll be able to see which marketing efforts are working and which ones need to be tweaked. A few things you can keep in mind include:

Check your website traffic.

How many people are visiting your site? Where are they coming from?

Analyzing your your website's conversion rate.

How many visitors are taking the desired action (filling out a form, calling your practice, etc.)?

Check your bounce rate.

How many people are leaving your site after viewing only one page? A high bounce rate could indicate that your website is not relevant to your visitors’ needs.

Check your organic traffic.

How many people are finding your website through a search engine?

All of this information will help you fine-tune your marketing campaigns and make sure they are as effective as possible.


Dreamscape Marketing: The Dental Practice Marketing Professionals.

Designing and maintaining your dental website is one of the most important steps in marketing your dental practice. It is the first impression potential patients will have of your business, so it is important to make sure that your site is professional, informative, and easy to navigate.

At Dreamscape, we understand that your dental practice is unique, and we tailor our services to fit your specific needs. Whether you’re looking to attract new patients, improve patient retention, or increase online visibility, we can help.

We believe that dental marketing should be affordable, effective, and easy to understand. That’s why we offer a variety of services that are designed to meet your needs and budget.

If you’re ready to take your dental practice to the next level, contact Dreamscape Marketing at 888.307.7304 today. We’ll work with you to create a custom marketing plan that will help you achieve your goals.