Dental Call Tracking Software
How does dental call tracking software work? What can it do for your practice? Let’s take a closer look.
The large majority of dentist appointments start with a phone call. While online appointment-making is clearly increasing in popularity (and is a helpful feature for your site), phone calls still provide a wealth of information about your potential patients. That is, if you’re tracking those calls correctly. If not, you’re probably losing out on a lot of valuable information.
With dental call tracking software, you can gain more insight into who’s calling you and how they got there. The experts at Dreamscape Marketing can walk you through our preferred call tracking for dentist’s software and get you up to speed.
We offer a variety of dental practice marketing services including:
- Dental Content Marketing
- Dental Website Design
- Dental Website Hosting
- Dentistry Mobile Solutions
- Dental Branding Services
- Dental Media Production
- Dental Marketing CRM
- Dental Business Intelligence Consulting
Understand Who’s Calling
Dreamscape Marketing uses a platform called CallTrackingMetrics to help you track your phone calls. This tool allows you to instantly know if an incoming call is from a new caller or an existing lead. It can also tell you the following:
- Where in the world your calls are coming from
- How they found your phone number
- What pages on your website they saw before dialing
The system also helps you document all of your calls, so you can quickly access records whenever you need to. This easy-to-use dental dashboarding software makes it simple to fine-tune your dental marketing SEO and marketing efforts to reach the people you want to speak to the most.
Utilize Recorded Calls
Another perk of a dental call tracking software like CallTrackingMetrics is that it records and archives all of your calls for you. This way, you can review calls at any time. It’s an excellent way of finding out what works and what doesn’t.
An important feature of dental call tracking software is that it enables you to monitor the performance of your front desk staff members when they answer calls. Many important things could be identified through this monitoring process. For example, perhaps the front desk is missing more calls than it should. Maybe they’re doing more diagnosing over the phone than scheduling callers for appointments. Do they spend too much time with certain callers or not enough?
A surprising majority of incoming calls are likely to be mishandled in some way by the front desk, no matter how capable they are. A call tracking program allows you to identify issues so that they can be corrected.
When you find a technique with a higher success rate, you can then implement it across your reception team. Likewise, when you identify a problem that causes callers not to make an appointment, you can discuss this with your team and use it as a training opportunity.
Measure Your Success
Deciding how to allocate your marketing resources can be tough. It’s even harder if you aren’t sure which efforts are actually successful. Dental call tracking software can give you the insight needed to make these decisions with confidence.
CallTrackingMetrics can show you how a caller found your number, whether through a print ad or organic or dental PPC. This gives you instant data on how each of these efforts is performing. You can then adjust your strategy or reallocate resources to better meet your goals.
You aren’t on your own with these decisions, of course. The Dream Team will help you understand your call data and guide you through making the best choices for your dental practice.
Make Better Decisions with Dental Call Tracking Software
Growing your dental practice becomes a straightforward process once you have access to all the data. Let Dreamscape Marketing set you up with dental call tracking software so that you can make informed decisions about the development of your practice.
Call Dreamscape today at 888.307.7304 to get started with dental call tracking software.