Why Marketing Fails for Dental Practices
Many businesses approach marketing with faulty assumptions based on conventional wisdom that is often anything but wise. And there’s no getting around the fact that dental practices do this as…
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Google Analytics & Spam Proofing Dental Practice Websites
It’s a common experience for dental practice webmasters everywhere. Webmasters for dental practices open up Google Analytics only to find odd information as they sift through the data. Perhaps there’s…
Front Page Google Results for Dental Practices – How it’s Done
Many ambitious dentists probably say to themselves sooner or later, “How can I be on the first page of Google results?” Often, this sentence is uttered when production is down.…
Get Better Mobile Search Ranking for Dental Practice Websites
Think about this for a moment. As little as a dozen years ago, PCs were the only way people got onto the internet. Then, something happened. Smartphones put the internet…
What is White Hat SEO for Dental Practices?
Mention the phrase “white hat SEO for dental practices” and it’s easy to picture cowboys wearing enormous white hats in western movies of the past. These characters face danger as…
ADA Conference 2019 American Dental Association Annual Meeting
Dreamscape Marketing understands that dentistry marketing requires specialized strategy. You’re not trying to reach the masses; you simply want to reach potential patients nearby. To ensure we’re in tune with…
What is Black Hat SEO for Dental Practices?
Black hat marketing and black hat SEO… these are hot topics in marketing circles. Yet, many dentists are relatively unfamiliar with them. This is actually incredibly ironic. Why? Because some…
How to Utilize Google Analytics for Dental Practice Websites
Every smart dental practice has a website. However, every truly smart dental practice tracks its Google Analytics. In fact, Google Analytics for dental practice websites is a key way to…
Digital Marketing Trends for Dental Practices
When was the last time you watched a VHS tape? Or used dial-up to get on the internet? For that matter, when was the last time you used a PC…
5 Reasons to Redesign Your Dental Practice Website
Your dental practice website forms the foundation of your digital marketing plan. While social media gains a stronger presence each day, it’s really your practice website that all other marketing…