Branding is a trending digital marketing buzzword, but what does it really mean in practical terms for your dental practice? If you’re not sure, you’re not alone. Many medical practices…
The medical field, particularly dentistry, is not lacking competition. Taking out radio or TV spots and a few display ads in local newspapers just isn’t enough anymore to set your…
Online testimonials and reviews have exploded onto the digital marketing scene as a top lead generator. About 72% of patients say they’ve read online reviews as a first step when…
Most digital marketing data reflects the same reality: content is king. This year, experts projected that the content marketing industry would reach a value of $412 billion.1 Eighty-four percent of…
American poet and writer Bill Copeland once said, “The trouble with not having a goal is that you can spend your life running up and down the field and never…
“Blogging” is one of the new-fangled words born out of the 21st century’s tech revolution. Most people have heard the term and some may read a few blogs dedicated to…
Buying groceries, dating, researching anything and everything—there’s probably almost nothing you do that doesn’t involve the internet in some way. And that includes finding a healthcare provider. Just over 75%…
The many advances of the 21st century have ushered in a new era of marketing. The digitization of almost every facet of our lives coupled with instant access to roughly…
Have you ever thought about your typical patient? Probably not, because there are no typical patients in dentistry. The people you treat come from every demographic and transcend almost all…
How does your dental care make your patients feel? Not their physical feelings, although those are important. We mean their emotions. Does making an appointment inspire calm or nervousness? Does…