When you Google “addiction treatment,” 12.8 billion search results are returned. Narrow your search to “addiction treatment near me,” and you’ll only have 688 million links to comb through. A…
Marketing best practices change every year. To make sure your promotional efforts are effective, analyzing every piece of your marketing strategy is helpful to ensure you’re getting a good return…
YouTube is the most popular online platform in the U.S. Yes, you read that correctly. YouTube is now even bigger than Facebook! Seventy-four percent of the American public actively use…
Marketers everywhere are under constant pressure to create, innovate, and captivate. There’s so much competition—especially in the behavioral health sector—and the pressure to stand out from the crowd is daunting.Your…
Stigma: “a mark of disgrace associated with a particular circumstance, quality or person.” You’re all-too-familiar with this definition, because this is something you combat at every level of addiction treatment.…
Drug misuse has been increasing since the start of the COVID-19 pandemic in 2020. You can see this in just a few notable figures: 100,306—the number of documented drug overdoses1 in the…
Walking into kindergarten versus high school classrooms are two totally different experiences. The kindergarten classroom is decorated with bright colors, has plenty of educational toys and books to enjoy on…
Do you have any idea how often Google changes their search algorithm? Experts estimate that Google updates the algorithm between 500 and 600 times annually.1 So, a logical follow-up question would…
Online business directories have become one of the top places for people to find information about businesses and medical practices, including behavioral health centers. These repositories of helpful information list…
You probably have a good idea of what your patients and their loved ones are searching for online. And hopefully, that knowledge has informed your digital marketing strategy, including guiding…