Elective Medical Marketing.

Your Elective Medical Practice’s Guide to Marketing.

For elective medical practices, marketing may feel like a necessary evil. After all, you didn’t enter the medical field to become a salesperson. However, marketing is essential to the success of your business. Offering excellent patient care is at the forefront of what you do.

Partnering with Dreamscape Marketing offers your elective medical practice the opportunity to take advantage of industry-leading SEO, web design, and digital conversion tactics so you can reach prospective patients right when they need your help. We’re digital natives, ready to demystify SEO and put your brand in a position to connect with the right audience.

For elective medical practices, marketing is about much more than just attracting new patients. It’s also about building relationships with current and former patients as well as referral sources. Creating a well-rounded marketing strategy that supports all aspects of your practice can be daunting, but it’s worth the effort.

At Dreamscape Marketing, we don’t make promises—we deliver results. To get started, reach out to our team for a complimentary consultation.

And as you get started, the guide below will help you understand some of the most essential building blocks of an elective medical marketing strategy.

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center the right audience.

Search Engine Optimization (SEO).

As a starting point, let’s look at how you can use search engine optimization (SEO) to your advantage. By definition, SEO is the practice of optimizing a website to rank higher in search engine results. The goal is to increase visibility and organic traffic so prospective patients can find your elective medical services when they need it.

Having a strong online presence is essential to success in any industry, but it’s crucial for elective medical service providers. Why? Because the majority of people looking for a new healthcare provider start their search online. If your elective medical practice doesn’t show up in search results where your prospective patients are looking for you, you could be missing out on a lot of business.

SEO is a complex and ever-changing field, which is why it’s important to partner with an experienced agency like Dreamscape Marketing. We stay on top of the latest trends and changes so you don’t have to.

There are a number of reasons why SEO is an essential component of a successful digital marketing strategy for elective medical practices like plastic surgery centers, fertility clinics, and more. Here are a few of the biggest benefits: 

Attract and convert new patients.

Having prospective patients find your website is only half the battle. Once they land on your site, you need to convert them into appointment-booking patients. SEO can help with that, too.

Build trust and credibility.

When your elective medical office appears in search results, prospective patients will see you as a credible source of information.

Stay ahead of the competition.

If your competitors are investing in SEO optimization and you’re not, they’re likely to get more website traffic and convert more patients than you are.

Save money and maximize your marketing ROI.

SEO is a long-term marketing strategy, which means it can take some time to see results. However, once you start ranking higher in search results, you’ll be able to get more website visitors without having to pay for ads.

Improve the patient experience.

When patients can find what they need on your website, they’re more likely to have a positive experience. This can lead to appointment bookings and repeat business.

Creating a successful SEO strategy involves time and effort, but it’s well worth the investment. The sooner you start, the sooner you’ll start seeing results.

Content Marketing.

In addition to SEO, content marketing is another important part of any elective surgery marketing strategy. Content marketing is the process of creating and distributing content (such as blog posts, infographics, ebooks, and more) with the goal of attracting and engaging prospective patients.

Why is content marketing such a key part of advertising your elective medical procedures? Your patients and prospective patients are bombarded with marketing messages on a daily basis. In order to cut through the noise, you need to create content that’s interesting, informative, and useful. High quality content also helps establish your reputation as a thought leader in your industry, and patients are more likely to book an appointment with you when they need elective medical services if they trust your experience and expertise. 

Keyword Research.

One of the most important components of content marketing is keyword research. Keyword research is the process of identifying the search terms (keywords) that your prospective patients might use to find your elective medical services when searching online, and targeting the ones most likely to attract your ideal prospective patients.

For example, if you’re a plastic surgeon, you might target keywords like “breast augmentation” or “tummy tuck.” Long-tail keywords, which are three or four keywords strung together, are often more effective than short, one-word keywords, and can help you highlight your most popular or best-converting services.

If you choose the right keywords, your content will be more likely to show up in search results. And when your content does show up, it will be more likely to attract website visitors who are ready to book an appointment. 


In addition to keyword research, backlinking is another important aspect of SEO. Backlinks are links from other websites that point to your website. The more backlinks you have, the higher your website will rank in search results.

There are a few ways to get backlinks. One is to create high-quality content that other website owners will want to link to. Another is to reach out to website owners and ask them to link to your content and submit your practice’s website to online directories.

Backlinking can help you build trust and credibility with prospective patients. When other websites link to your content, it shows that you’re an authority in your industry. Establishing yourself as an authority can help you generate leads and convert them into patients. 

Google Business Profile.

Another key part of your elective medical marketing strategy is to create and optimize your Google Business Profile. Your Google Business Profile is a free listing that appears in search results when prospective patients search for businesses like yours.

It’s important to create a Google Business Profile for your elective medical practice because it allows you to control the information that prospective patients see about your practice. You can add photos, your business hours, a list of your services, your contact information, your website URL, and more.You can also encourage patients to leave reviews, which can help you build trust with prospective patients.

Of course, one of the biggest benefits of having a Google Business Profile is that it makes it easier for prospective patients to find and contact your elective medical practice—and being easy to find and contact is crucial for generating leads and converting them into patients. 

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Identifying the Right Audience for Your Elective Medical Practice.

Your marketing efforts won’t be effective if you don’t target the right audience. You need to identify your ideal patient and target your marketing efforts toward them.

For example, if you’re a plastic surgeon, you might target women who are interested in cosmetic procedures. Your keywords should reflect the way this audience searches for those cosmetic services and your content should answer their questions and concerns around those procedures. If you’re a fertility specialist, you might target couples who are trying to conceive and build your SEO keyword strategy and content plan to speak directly to that audience.

Pay-Per-Click (PPC) Campaigns.

It takes time for the work you’ve put into optimizing your website and creating keyword rich content to gain traction and start yielding the long-term benefits of a successful SEO strategy. If you’re looking for immediate results in the meantime, you might want to invest in a pay-per-click (PPC) campaign in tandem with your SEO efforts.

PPC is a form of advertising in which you pay to have your ad displayed in search engine results. When prospective patients click on your ad, they’ll be taken to your website. PPC campaigns can be effective because they allow you to control when and where your ad is shown. You can also track how many people are clicking on your ad, which can help you gauge its effectiveness. Since you only pay when someone clicks on your ad, you can also control how much you spend on your campaign. 

Website Design.

Patients want to engage with a website that is inviting and appealing, so it’s crucial to make sure that your elective medical practice’s website is designed with patients in mind.

Here’s what to keep in mind when designing your website: 

Your first impression matters.

Make sure your website makes a good first impression by having a clean, modern design that loads quickly and is user-friendly

Your website should be easy to navigate.

Patients should be able to find the information they’re looking for without difficulty.

Your website should be mobile friendly.

More and more people are using their smartphones to browse the internet, so it’s essential to make sure that your website can be easily viewed on a mobile device.

Your website should introduce yourself to you patients.

Include information about your services, your staff, and your practice.

Your website should be up-to-date.

When patients can find what they need on your website, they’re more likely to have a positive experience. This can lead to appointment bookings and repeat business.

Mobile Responsiveness.

Did you know that over 60% of internet traffic now comes from mobile devices?

That’s why it’s more necessary than ever to make sure that your website is mobile-friendly. People should be able to view your website on their smartphones and tablets without difficulty. Mobile responsiveness ensures that your website will scale to fit any screen size.

If your website isn’t mobile-responsive, you could be missing out on a lot of potential business. Not only will you lose out on website visitors, but you’ll also be at a disadvantage in search engine results, as the search algorithms favor mobile-responsive pages.

There are a few things you should keep in mind when making sure your elective medical practice website is mobile responsive:

  • Loading time is important. Make sure your website loads quickly on mobile devices.
  • Simple design is best. Keep your design clean and uncluttered.
  • Your site should be easy to navigate. Use large buttons and clear labels so that people can find what they’re looking for.
  • Any forms must be mobile-friendly. Make sure any forms on your website can be easily filled out on a mobile device.

By having a mobile-responsive website, you’ll make it easy for prospective patients to find your practice online and complete the steps necessary to contact you and book an appointment. 

Social Media.

Before and after photos. Patient reviews. Special offers. Announcements.

You can share all of this and more on social media, making it a great tool for marketing your elective medical practice. Not only is social media a great way to connect with prospective patients, but it’s also an easy and cost-effective way to market your practice.

For many elective medical practices, building lasting relationships with patients is essential to success. And what better way to build relationships than by connecting with patients on social media?

Additionally, social media is a way to establish your practice as an authority in your field. By sharing informative content, you can position yourself and your staff as experts in your industry.
Dreamscape can help you set up and maintain profiles on platforms like:

Your website should also be linked to your social media accounts so that prospective patients can easily find you online.


It’s easy to overlook the potential of website visitors who don’t convert into patients right away. But with retargeting, you can make sure that your elective medical practice stays top of mind for prospective patients, even after they leave your website.

How does retargeting work?

When someone visits your website, a cookie is placed on their computer. This cookie allows you to show targeted ads to that person as they browse the web. For example, if someone visits your website but doesn’t schedule a consultation, you could target them with an ad for a special offer.

Since these leads are already interested in your services, they’re more likely to convert into patients down the line. 

Media Production.

Though digital marketing is essential, there’s still a place for traditional marketing techniques. Custom-designed branding materials add a unique touch to your website and social media presence, but they can also be used in more traditional marketing efforts like print advertising, direct mail, and even television commercials.

Use Direct Mail.

Direct mail is a great way to reach prospective patients in your area. You can use direct mail to send postcards, flyers, or brochures directly to people’s homes. This is a great way to introduce yourself and your practice to the community, advertise special promotions, and get people to visit your website or social media accounts.

Supplement Your Digital Marketing Efforts.

Print media can be a great complement to your digital marketing efforts. You can use print media to drive traffic to your website or social media accounts. For example, you could include your website address or social media handle on your print marketing materials.

Email Marketing.

Both prospective and current patients can be reached through email marketing. By collecting email addresses, you can stay in touch with leads and patients, keeping your elective medical practice top of mind. Share news, updates, special offers, and more through email newsletters, and watch your patient base grow.

When used correctly, email marketing can help you build relationships with your patients and turn them into long-term customers. It’s also a cost-effective way to reach a large number of people with your message.

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Hosting and Tracking.

Although your website design, email marketing, and social media platforms are important, it’s also essential to have a system in place to track your results. This way, you can see what’s working and what needs to be improved.

By tracking your progress and analyzing your results, you can fine-tune your digital marketing efforts to get the most out of your budget. 


Your custom-designed and SEO-optimized website will need to be hosted on a reliable server. Because your website is a critical part of your marketing campaign, it’s key to choose a hosting company that can provide you with the features and support you need.

Your hosting service ensures that your site is available 24/7 and can handle a high volume of traffic. A good hosting service will keep your site up and running, provide security against hacking and malware, and offer customer support in case you run into any problems.

At Dreamscape, we rely on two dedicated servers to host our clients’ websites. This ensures that there is always enough server space and bandwidth to accommodate high traffic levels. 


Call tracking is a valuable tool that allows you to see how many phone calls your marketing campaigns generate. This information can be used to improve your marketing efforts and track your progress.

There are a few different ways to track phone calls, but one of the most popular is to use a unique phone number for each marketing campaign. This way, you can see which campaigns are generating the most calls.


It’s also important to track your website traffic and analyze your results. Google Analytics is a free tool that can be used to track your website traffic and see how people are finding your site.

This information can be used to improve your website design, content, and SEO. By understanding how people are using your site, you can make changes to improve the user experience and increase conversions.

A few things that your marketing team should track include:

  • Website traffic – How many people are visiting your site and where are they coming from?
  • Pageviews – Which pages are being viewed the most and which pages have the highest bounce rate?
  • Conversions – How many people are taking the desired action on your site?
  • Leads – How many leads are you generating from your marketing efforts?
  • Sales – How much revenue is your marketing campaign generating?

By tracking these metrics, you can see which areas of your marketing campaign are performing well and which need improvement.


Dreamscape Marketing: The Elective Medical Professionals.

Elective Medical Practice is complex, and there are a lot of moving parts. But with the right partner, it doesn’t have to be overwhelming.

At Dreamscape, we have a team of marketing experts who will work with you to create a tailored marketing plan that meets your unique needs. We’ll help you choose the right mix of marketing channels, craft effective messages, and track your results so that you can make the most of your marketing budget.

Ready to get started? Connect with the Dream Team today.