Values, Vision, Transparency
Producing relatable, relevant, professional content that will appeal to people in targeted locations who need the specific services you offer is a talent we’ve mastered at Dreamscape. Your website’s content offers insight into your values, priorities, and interests. It also tells Google who you are and what you care about. This is paramount in the search engine optimization (SEO) process because Google is more likely to display your site to a specific user when your existing content aligns with the user’s browser history.
According to a Harvard Business Review study, 64% of consumers determine their allegiance to a brand based on the perception of shared values. Rather than claiming to hold certain values, the best content marketing demonstrates your expertise, commitment, personality, and interests. Google evaluates and ranks a website by crawling its content. Effective content marketing strategy in 2021 involves the use of locally-targeted keywords artfully woven into a poignant, digestible, and culturally relevant narrative: something people enjoy reading, seeing, and experiencing.
Our digital marketing agency provides the following content marketing services:
Your Content Marketing Agency Matters
Dreamscape Marketing deploys a team of seasoned content experts to deliver written material that accurately promotes your message. The goal is to motivate prospects to take the next step, which is contacting your company. Once they contact you, it’s easier to convert “prospects” into loyal customers. During the content marketing process, we’ll implement:
Landing pages accomplish many goals. They discuss how your company delivers its services while educating readers about your brand as a whole. We can even tailor some pages around specific cities or regions of the country you want to target. In a nutshell, these pages tell prospective customers how your products and services benefit them directly.
Blogs provide additional educational and topical content to inform your readers. Fresh, consistent content not only keeps readers engaged, but it also provides valuable SEO opportunities to improve your search engine ranking and visibility.
Infographics are an easy way to communicate facts, numbers or statistics in an innovative, visually appealing way. We’ll collaborate with you to create a captivating product that incorporates your branding message.
Sometimes, certain subjects require a more in-depth discussion. You can use whitepapers as a tool to demonstrate your high level of expertise. They can also improve your SEO value, especially if other websites backlink to your whitepaper.
From time to time, you may want to share news about your company. Press releases are an excellent way to keep your readers in the loop and up to date about events, announcements, and projects in your community.
Content Marketing and SEO
A well-developed content marketing strategy helps people notice and begin to trust your brand. People are naturally more likely to visit a website with content that they find appealing and relevant. Also, increasing organic traffic to your website signals to Google that your website is what people are looking for. Establishing credibility with Google will increase the likelihood that your website will appear in people’s search results.
When search engines choose how sites are indexed, their top picks are the brands they understand. A great logo won’t help your business if no one sees it. Members of our Dream Team will create, edit, or format your logo to help your business become more visible to your target audience. We have the people, resources, and experience to help make your brand everything you want it to be. High quality visual and written content is essential in many types of digital marketing campaigns, including:
- Addiction treatment center marketing
- Dental practice marketing
- Autism treatment center marketing
- Small business marketing
Custom Content Creation
The first step of creating the right content for your website involves a content audit. If the blog posts or landing pages that you currently have are driving traffic, we want to capitalize on that. This content audit will help us discover which keywords you’re already ranking for and which ones we can improve upon. Once we’ve completed a thorough review, we can start to create the content that will help your website reach the customers you want to attract.
Looking to target a local audience? We’ll write geo blogs to capture the attention of searchers in a specific geographical area. Want to highlight certain services? We’ll tell readers what makes them stand out. Custom content is an integral part of SEO campaigns, and our team of writers are experts at translating your visions into engaging, reader-friendly content.
What’s Your Content Marketing Strategy?
Great Content Is the Foundation of Digital Marketing
Without effective content, you’re left with an ineffective website. When you pair our content marketing services with our other digital marketing services, you take your brand to the next level. To learn more about Dreamscape Marketing, call us today at 888.307.7304.