Seniors discussing content on shared laptop and tablet

3 Inbound Marketing Strategies that Drive Conversions

The year 2020 changed everything for the senior living industry. Although always fiercely competitive, new resident leads dried up for everyone last year, declining by as much as 41%.1 This drop in leads resulted in a corresponding decline in new resident move-ins, which were 22% lower than before the start of the COVID-19 pandemic. Faced…

Senior using laptop outside on deck

Digital Marketing Tools that Convert Leads into New Residents

According to the National Investment Center (NIC) for Seniors Housing and Care, senior living occupancy dropped to a record low of 78.7%1 in the second quarter of 2021. That’s down from 95% in the fourth quarter of 2019. The COVID-19 pandemic has hurt senior living communities, leaving many senior living marketers looking for valuable leads…

senior couple on laptop in kitchen

4 Senior Living Marketing Techniques That Work

Times have changed and competition in the senior living business is fiercer than ever. Putting up a few billboards and circulating some flashy brochures isn’t effective anymore. Today’s seniors are savvier than that and expect a world-class digital experience when they find your senior living community online. Every day, more than 10,000 baby boomers turn…

3 Questions to Ask When Auditing Your Senior Living Website

Your website is a living, breathing part of your marketing plan. For most senior living marketers, their website is the bedrock of their promotional strategy and makes up most of their community’s digital footprint. Taking good care of this essential marketing asset is never easy. Cultivating quality content takes time, a lot of patience waiting…

Seniors looking at content on tablet

3 Undeniable Truths About Successful Senior Living Marketing in 2021

The “digital-pivot,” the “digital shift,” a “digital-first mindset” … these terms were suddenly thrust into our vocabulary in March 2020. Since then, they’ve been difficult to avoid and even more challenging to understand. At this point, you’ve probably seen first-hand that remaining competitive in 2021 requires you to engage digital marketing tactics. But do you…

high-quality backlinks

Why Are High-Quality Backlinks So Important For Your Website?

You’ve heard about website backlinks, and you undoubtedly have some. However, do you truly understand the importance of high-quality backlinks to your Off-Page SEO strategy? In the unending battle to achieve higher Google rankings, it’s important to constantly improve your online authority. One excellent way to do that is through high-quality backlinks. What are Backlinks…

marketers developing lead nurturing campaigns

Lead Nurturing Campaigns: Why You Need Them Now

Would you market a plant-based fast-food value meal the same way to vegetarians and meat-eaters? Of course not! Both types of consumers might want the same meal, but their reason to purchase is going to be very different. Even though you’re selling the same product to both audiences, your strategy will need to focus on…

How to identify your senior living community's target market

How to Identify Your Senior Living Community’s Target Market

Ever play darts? The point of the game is to throw the dart as close to the bullseye as possible. The closer you get to the bullseye, the more likely you’ll win the game. But what happens if you remove the dartboard? The result would probably be a group of people randomly throwing sharp objects…