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When you think of your website, what do you think of? If the words exciting, engaging, fresh, helpful, or interesting don’t come to mind, you’re doing it wrong. You’ve been told time and again that your website is your most important digital marketing asset. But a website is only as good as the design you…
The call to action. Your CTA. All your marketing copy leads to this one vital sentence. Yes, your images are essential. And indeed, your content is crucial. But get these last few words wrong, and you’ve just wasted the valuable time and great effort you spent crafting the perfect content. The reason why creating a…
There are 71.6 million baby boomers in the U.S.1 ranging between the ages of 58 and 76 years old. If this demographic isn’t considering a senior living community for themselves, they’ve been thinking about it for their parents. But regardless of a baby boomer’s primary motivation for researching a senior living community, the type of…
Remember when we compared identifying your target market to playing darts? Your audience is the bullseye on the dartboard, and your marketing efforts are the darts. If you want your promotions (darts) to yield results, you must create them with your target market (the bullseye) in mind. Throw your darts anywhere but the bullseye, and…
World-renowned artist Rembrandt said,1 “Practice what you know, and it will help to make clear what now you do not know.” How poignant for an article about writing. When you write content for your senior living community, you’re supposed to sound like you know everything. But you don’t know everything. You don’t know everything about…
As a busy senior living community marketer, you know that the best marketing strategy is only as effective as your team’s ability to deliver its components. Incorporating automation can save your team time, increase conversions, and maximize your marketing budget. What is Marketing Automation? Marketing automation is when a marketing professional uses digital tools to…
Every relationship worth having, personal and professional, is built on mutual trust. Your spouse, a childhood best friend, the woman you buy insurance from, or even the man who sells you the last home you’ll ever live in, all these relationships share a need for trust. How Important is Trust in Senior Living? In a…
In 2003, nearly 95% of American homes had a landline.1 Up until then, not having a home phone was unthinkable. But then, smartphones arrived on the scene and changed everything. Now, only 40% of homes have a landline and 97% own a cell phone of some kind.2 The demand for landlines is so low that,…
The year 2020 changed everything for the senior living industry. Although always fiercely competitive, new resident leads dried up for everyone last year, declining by as much as 41%.1 This drop in leads resulted in a corresponding decline in new resident move-ins, which were 22% lower than before the start of the COVID-19 pandemic. Faced…
According to the National Investment Center (NIC) for Seniors Housing and Care, senior living occupancy dropped to a record low of 78.7%1 in the second quarter of 2021. That’s down from 95% in the fourth quarter of 2019. The COVID-19 pandemic has hurt senior living communities, leaving many senior living marketers looking for valuable leads…
