Want to Attract Baby Boomers to Your Senior Living Community? It’s Time to Get Personal

There are 71.6 million baby boomers in the U.S.1 ranging between the ages of 58 and 76 years old. If this demographic isn’t considering a senior living community for themselves, they’ve been thinking about it for their parents. But regardless of a baby boomer’s primary motivation for researching a senior living community, the type of…

Drive New Resident Move-Ins With Marketing Automation

As a busy senior living community marketer, you know that the best marketing strategy is only as effective as your team’s ability to deliver its components. Incorporating automation can save your team time, increase conversions, and maximize your marketing budget. What is Marketing Automation? Marketing automation is when a marketing professional uses digital tools to…

Seniors discussing content on shared laptop and tablet

3 Inbound Marketing Strategies that Drive Conversions

The year 2020 changed everything for the senior living industry. Although always fiercely competitive, new resident leads dried up for everyone last year, declining by as much as 41%.1 This drop in leads resulted in a corresponding decline in new resident move-ins, which were 22% lower than before the start of the COVID-19 pandemic. Faced…

Senior using laptop outside on deck

Digital Marketing Tools that Convert Leads into New Residents

According to the National Investment Center (NIC) for Seniors Housing and Care, senior living occupancy dropped to a record low of 78.7%1 in the second quarter of 2021. That’s down from 95% in the fourth quarter of 2019. The COVID-19 pandemic has hurt senior living communities, leaving many senior living marketers looking for valuable leads…