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Google processes more than 200 petabytes of data every day.1 Imagine lining up 200,000 one-terabyte external hard drives in a row. That’s what 200 petabytes looks like. How can this help improve your senior living community marketing plan?It’s no secret how much data Google harvests daily. Because they process more than 3.5 trillion searches per…
As you’ve probably noticed, seniors like the internet. Quite a bit, actually. In fact, three out of four Americans over age 65 use the internet regularly.1 Another 61% of seniors own smartphones, and 45% say they use social media, too.2There’s no denying that this demographic is a formidable player on the web, especially on social…
Early last year, the world watched as Beijing hosted the Winter Olympic Games. Athletes from every corner of the world competed in 109 different events across 15 winter sports, hoping to make it to the podium.1 So what does this have to do with your senior living marketing strategy?There were thousands of athletes who represented…
Digital marketing is in a near-constant state of flux. Every year, there are new trends, techniques, and tricks for getting the most out of your marketing budget. As a result, your digital marketing strategy needs to be updated from year to year to ensure you’re keeping current with best practices and effectively supporting your business…
What do you do when you see something funny on Instagram or an interesting article on Facebook? Usually, after liking or commenting on the post, you share the content with friends and family. Why? Because most of us want to share what we find entertaining or valuable with the ones we love.You probably also do…
Your current residents and new resident leads have been through a lot. Throughout their lives, they’ve witnessed the rise and fall of dictatorships, a presidential assassination and assassination attempt, the first person to walk on the moon, the birth of the internet, the digital revolution, and a crippling pandemic—to just name a few.They’ve experienced all…
Three out of four seniors may begin searching1 for a senior living community online, but that doesn’t mean your team can slack in the conversation department. In fact, around 70% of online leads end up calling2 your senior living community for more information. Another 60% of those calls turn into in-person tours. So when your team…
Your senior living community is great, and you want everyone to know. That includes current community members, prospective new residents, and the adult-child decision makers around those prospective new residents. Reaching this diverse audience requires a multifaceted marketing plan that’s responsive to the constant changes in our lives. Sounds like a big ask, right? Actually, it’s…
Stress is a daily struggle. You get stressed about getting to work on time, making dinner for your family, how much money is in your bank account, and how much longer you have to listen to your neighbors’ dog barking.Whatever you’re dealing with, we’ve all been there. In fact, about 77% of American adults are…
As of last year, there are 54.1 million Americans over the age of 65.1 While that may feel like a never ending stream of new resident opportunities, you still have to connect with those seniors before they join your senior living community. But your job doesn’t stop there! For independent living, the time between the initial inquiry2 from…
