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When was the last time you evaluated the effectiveness of your senior living PPC campaigns? If you haven’t recently, there’s no time like the present to get started! The incredible economic changes of the last several years are hard to miss and have forced many marketers to change how they find leads.The strategies you were using…
You have valuable insight into the nuances of how to market your senior living community. And when you’re creating content for the purposes of senior living SEO, you’re not just providing important information. You’re also signaling to search engines that your content is relevant to specific queries. Being intentional about how you use keywords helps Google…
The pandemic was especially difficult for senior living communities across the U.S. Not only were scores of residents lost too soon, but many of their nurses, aides, and other caregivers left their jobs in senior living never to return. As it currently stands, senior living communities have lost more than 250,000 staff members since March…
For decades now, dog lovers across the country have installed “invisible fences” to keep their precious pooches safe within the confines of their property. Invisible fences are an attractive option for dog owners because they keep their pets safe without the cost of installing an unsightly physical fence.In recent years, marketers have similarly used geographic…
Laundry on the floor. Dishes in the sink. Overflowing trash cans. Presents left behind by beloved pets. Who wants to come home to this? No one, that’s who. Same for cleaning up your senior living web design!Hotel rooms are supposed to be spotless, not just for sanitary reasons, but because cleanliness puts people at ease,…
Ever pick up seashells on the beach? There are thousands to choose from, but you don’t pick all of them—instead, you look at each shell and decide if it’s worth keeping. No matter how much you like shells, there’s no way you could grab every one you see. Instead, you decide which are your favorites…
Trust is a fundamental building block of every relationship in our lives—and that applies to your senior living community, too. Today, 81% of consumers say trust is a deciding factor in their buying decisions.1 And if your company steps out of line, you pay the price. Nearly half of consumers won’t trust an organization that…
Do you remember the 2007 ASPCA commercial that made everyone cry? The one with the montage of neglected cats and dogs with Sarah McLachlan’s ‘90s ballad “Angel” playing in the background? The ad, designed to play on the emotions of the audience, was so difficult to watch more than once that many viewers instantly changed…
Google processes more than 200 petabytes of data every day.1 Imagine lining up 200,000 one-terabyte external hard drives in a row. That’s what 200 petabytes looks like. How can this help improve your senior living community marketing plan?It’s no secret how much data Google harvests daily. Because they process more than 3.5 trillion searches per…
As you’ve probably noticed, seniors like the internet. Quite a bit, actually. In fact, three out of four Americans over age 65 use the internet regularly.1 Another 61% of seniors own smartphones, and 45% say they use social media, too.2There’s no denying that this demographic is a formidable player on the web, especially on social…
