Your Addiction Treatment Center’s Guide to Marketing

Finding and engaging the right audience is a challenge for any business. But in the field of addiction treatment, it’s a matter of utmost importance.

You’re working to provide the most effective addiction rehab programs for your clients, but reaching those clients can be difficult. Marketing your addiction treatment center is the best way to establish your brand and connect with those who need your help.

Simply put, Dreamscape Marketing is the premier agency for addiction rehab center marketing. From website design to SEO, we do it all. If your center isn’t getting steady web traffic or conversions, you need a tried and true, full-service addiction treatment digital marketing agency. At Dreamscape Marketing, we don’t make promises—we deliver results. To get started, reach out to our team for a complimentary consultation.

In the meantime, we have put together the following guide to the most important parts of any addiction treatment center marketing campaign.

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Table of Contents

Search Engine Optimization (SEO)

If you’ve ever wondered how some companies are able to rank at the top of the first page of Google results, you’re not alone. The algorithms that search engines like Google use are notoriously difficult to understand and even harder to manipulate. That said, search engine optimization (SEO) is an incredibly powerful tool in any addiction recovery center’s marketing strategy. By focusing on the aspects of SEO we have outlined below, you can create brand recognition, rank in Google for industry-specific keywords associated with your offerings, and generate new patient opportunities.

A word to the wise: building a strong SEO campaign takes time and investment. But once you get started, that investment will pay off.

Content Marketing

Your drug and alcohol rehab center marketing campaign is only as strong as your SEO content strategy. The words you use on your website, in your blog posts, and on your social media platforms have a direct impact on how visible you are in search engine results pages (SERPs). That’s why it’s so important to invest time and energy in creating high-quality, keyword-rich content.

Here are just a few of the ways excellent SEO content can help your drug and alcohol addiction rehab center:

It will help you rank for important keywords.

When you use relevant keywords throughout your website and blog posts, search engines will be more likely to rank your addiction treatment center higher in SERPs.

It will help you generate leads.

By writing SEO-friendly content, you can attract more website visitors who are interested in your addiction recovery services.

It will help you establish thought leadership.

Excellent content will position you as an expert in your field and help you build trust with potential clients.

It will help you build brand awareness.

If your content is share-worthy, it will be shared by readers who appreciate it. This will increase the reach of your addiction recovery marketing campaign and help more people become familiar with your brand.

Creating SEO content may seem like a daunting task, but it doesn’t have to be. Your dedicated Account Manager at Dreamscape will work with you and with our experienced SEO and Content Services teams to identify the topics and keywords you want to target, and then craft content that is informative, well-written, and engaging.

Keyword Research

If you want your addiction recovery-focused marketing campaign to be successful, keyword research is a critical first step. By understanding which keywords are being used by people who are searching for addiction treatment services, you can ensure that your website and content are optimized for the right search terms.

There are a number of different ways to conduct keyword research, but some of the most effective methods include using keyword research tools, as well as looking at competitor websites to see which keywords they are targeting (Content Gap Analysis).

Once you have a good understanding of which keywords to target, you can start incorporating them into your content marketing strategy. Use them in your website content, blog posts, social media posts, and even in your pay-per-click (PPC) advertising campaigns. By taking the time to do keyword research, you can ensure that your drug and alcohol addiction treatment marketing campaign is as successful as possible.

Backlinking

In addition to keyword research, backlinking is another important aspect of digital marketing for your addiction rehab center. Backlinks are links from other websites that point back to your addiction treatment center website. These links help improve your website’s SEO and can increase your chances of ranking higher in SERPs.

There are a few different ways to get backlinks, but some of the most effective methods include guest blogging, creating informative infographics, and submitting your addiction treatment center website to online directories.

If you want your addiction treatment center marketing campaign to be successful, make sure to focus on backlinking. By taking the time to build high-quality backlinks, you can improve your addiction treatment center website’s SEO and increase your chances of ranking higher in SERPs.

Google Business Profile

If you want your addiction treatment center marketing campaign to be successful, one of the best things you can do is create an excellent Google Business Profile (formerly called “Google My Business”). Your Google Business Profile is what appears when someone searches for your addiction treatment center on Google. It includes important information like your addiction treatment center’s name, address, phone number, hours of operation, services, website, and reviews.

An excellent Google Business Profile can help improve your addiction treatment center’s SEO and online visibility. It also makes it more likely that people will find your addiction treatment center when they search for addiction treatment rehab services on Google.

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Pay-Per-Click (PPC) Campaigns

SEO is an effective way to improve the visibility of your addiction treatment center on search engine results pages (SERPs). But it’s important to remember that SEO is only one piece of the puzzle and that it takes time to improve your ranking. In the meantime, there are other marketing strategies you can use to generate leads and grow your business.

One such strategy is pay-per-click advertising. PPC allows you to place ads on SERPs and only pay when someone clicks on your ad. This makes it an effective way to generate leads, even if your SEO efforts haven’t yet had an impact on your ranking.

One of the biggest benefits of PPC is that you’ll see results right away. Once your campaign is live, your ads will start appearing on SERPs. And because you’re only paying when someone clicks on your ad, you can be sure that you’re getting a good return on your investment.

PPC is an effective way to complement your SEO efforts and help you generate leads while you wait for your rankings to improve.

Website Design

The addiction treatment field is very competitive. In order to stand out, it’s important to have a website that is visually appealing and easy to navigate. If your website is outdated or difficult to use, potential clients will likely go to one of your competitors.

Some of the most important elements of an excellent addiction rehab center web design include:

  • A clean and modern design
  • Easy, intuitive layout and navigation
  • Visual elements that reflect your brand
  • Mobile responsiveness
  • Prominent calls to action (CTAs) that make it easy for potential clients to get in touch
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Mobile Responsiveness

All of the above are important, but mobile responsiveness is worth discussing further. In today’s world, it’s essential that your addiction treatment center website is optimized for viewing on mobile devices like smartphones and tablets. More and more people are using their mobile devices to search for addiction rehab programs, so if your website is not mobile responsive, you could be missing out on a lot of potential clients.

There are a few things you should keep in mind when making sure your addiction treatment website is mobile responsive:

Use a responsive design template:

This will ensure that your website looks great on all devices, regardless of the screen size.

Optimize images for mobile:

Make sure that all the images on your website are optimized for mobile devices. This means they should be the right size and format so that they load quickly on smaller screens.

Use large, easy-to-read fonts:

Mobile users often have to zoom in to read small text, so make sure your website uses large, easy-to-read fonts.

All in all, the visual elements of your addiction treatment center website are among the most important tools in your addiction recovery marketing toolkit. It’s your chance to make a good first impression on potential clients and referral sources, so it’s important to make sure that your website is well-designed.

Social Media

A robust social media presence can do wonders for your addiction recovery marketing campaign. Not only can social media help you generate leads, but it can also help you build relationships with prospective and current patients.

Community is a vital part of addiction recovery, and social media platforms offer an opportunity for alumni, loved ones, and others in recovery to connect and support one another. While your social media presence is a way to advertise your services and highlight your unique approach to treatment, it’s first and foremost a way to create and nurture a community of support.

Social media also offers a space for you to demonstrate your center’s clinical expertise and thought leadership. By sharing blog posts, articles, infographics, and other types of content, you can position your addiction rehab center as a go-to source of information and help people who are struggling find the resources they need.

Dreamscape can help you set up and maintain profiles on platforms like:

LinkedinInstagramSnapchatYouTube

Your profile is also a place to share recently published blogs, case studies, and other types of content that will help you attract leads and convert them into clients.

Alumni Marketing

While the immediate needs of your patients will change when they leave your center after treatment, the relationship between your program and its alumni is an important part of your clients’ long-term recovery journey. Simply by staying in touch with your former patients, you provide an on-going basis of support.

You alumni are not only a valued part of your center’s community, but often the best ambassadors for your program. Investing in your alumni marketing keeps them up to date with news and events at your center, and provides them with information to share with others who may be looking for help.

Don’t forget to share job postings and opportunities to volunteer with your alumni. Hiring alumni who’ve been through your addiction treatment program can be a great fit, as these individuals are familiar with your routines and treatments and can empathize with your clients in a way that others may not be able to.

Not sure how to begin marketing to your treatment program’s alumni? You can start by dedicating a space on your website and in your social media for alumni, and promote opportunities for them to connect and get involved through newsletters, email, and social posts.

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Media Production

Make your brand more visible than ever. Custom-designed and branded materials add a unique touch to your website and social media presence, but they can also be used in more traditional marketing efforts like print advertising, direct mail, and even television commercials.

Just a few of the mediums that can be used to showcase your brand and reach new audiences include:

Sales sheets

Trifold brochures

Business cards

White papers

Print and digital infographics

Flyers

While some of these mediums may be more effective than others for your substance abuse treatment center marketing campaign, the important thing is to have a variety of options available so you can reach as many people as possible.

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Email Marketing

Once program participants have completed treatment and returned home, staying in touch is vital to their long-term sobriety. Email marketing is an effective way to keep in touch with alumni and their families, as well as people who are interested in your program but haven’t yet made the commitment to enroll.

With email marketing, you can send targeted messages to specific groups of people, making it easy to personalize your communications. You can also automate your email campaigns so that you’re not spending hours each week manually sending out messages.

Email marketing is an essential part of any addiction treatment center marketing campaign. You can inform alumni about events, share news about the program, and promote special offers. You can also use email to cultivate relationships with potential clients and their families by sending helpful resources and sharing your center’s unique approach to treatment.

Like social media, email marketing is a way to foster community and support among people in recovery. Sharing recovery tips and resources, celebrating sobriety milestones, and offering words of encouragement can go a long way in helping people stay on the path to recovery.

Hosting and Tracking

The behind-the-scenes of addiction treatment center marketing are just as important as the visible components. To make sure your website and email campaigns are up and running smoothly, you need a reliable hosting service.

You also need to track your marketing efforts and pay attention to analytics to see what’s working and what isn’t. This insight will help you fine-tune your campaigns and get the most out of your marketing budget.

Hosting

Every website needs a hosting service. This is the company that provides the server space and bandwidth for your site. A good hosting service will keep your site up and running, provide security against hacking and malware, and offer customer support in case you run into any problems.

Dreamscape relies upon two dedicated servers to host our clients’ websites. This ensures that there is always enough server space and bandwidth to accommodate high traffic levels.

Call Tracking

One of the most important elements of an excellent addiction rehab center website is call tracking. Call tracking allows you to see how many people are calling your rehab center as a result of your marketing efforts. More specifically, it allows you to assign a unique number to each advertising source so that you can see exactly how your potential clients are hearing about you. This information is essential for measuring the success of your addiction treatment center marketing campaign and making necessary adjustments.

Analytics

It’s also important to monitor the analytics of your addiction treatment center website. Analytics allow you to see how people are finding your website and what they’re doing once they get there. This information is essential for understanding the effectiveness of your addiction treatment center marketing campaign and making necessary adjustments.

There are a few things you should keep in mind when monitoring the analytics of your addiction rehab website:

Check your website traffic:

This will give you an idea of how many people are visiting your addiction treatment center website.

Check your conversion rate:

This is the percentage of website visitors who take action, such as calling your addiction treatment center or filling out a form.

Check your bounce rate:

This is the percentage of website visitors who leave after only viewing one page. A high bounce rate could indicate that your website is not relevant to what people are looking for.

Check your organic traffic:

This is the traffic that comes from search engines like Google. It’s a good idea to monitor your organic traffic to see if your addiction treatment center marketing campaign is having an impact on your website ranking.

Like the information you get from call tracking, your analytics are essential for measuring the success of your addiction treatment center marketing efforts and adjusting your campaign strategy accordingly.

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LegitScript

Treatment centers looking to run Google Ads targeting addiction-specific keywords need to be certified by LegitScript. The purpose of the LegitScript certification is to verify that organizations purchasing paid advertising in the addiction treatment space are legitimate treatment centers in compliance with state and federal regulations. Prior to this certification program, bad actors in the marketplace were difficult to regulate with shady business practices increasing the risk of patient endangerment. Requiring treatment centers to achieve a standardized level of certification before running paid search campaigns helps to protect both patients and those seeking to provide care in the addiction treatment space. 

Once you have your LegitScript certification, you’ll need to ensure that your ads as well as the content on your website are compliant with Google’s policies. Whether you need to earn a LegitScript certification for the first time or are looking to renew, Dreamscape can help. We can assist with:

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This process can be time-consuming, and once you have your LegitScript certification, you need to ensure that your ads as well as the content on your website are compliant with Google’s policies.

Whether you need to earn a LegitScript certification for the first time or are looking to renew, Dreamscape can help. We can assist with:

Gathering the required documentation

Completing the application

Creating compliant ad copy

Building a compliant website

Monitoring your compliance status

Take the guesswork out of drug and alcohol rehab center marketing and let Dreamscape help you get the most out of your campaigns.

Dreamscape Marketing:
Addiction Treatment Center
Marketing Made Simple

Addiction treatment center marketing is complex, and there are a lot of moving parts. But with the right partner, it doesn’t have to be overwhelming.

At Dreamscape, we have a team of addiction and substance abuse treatment marketing experts who will work with you to create a tailored marketing plan that meets your unique needs. We’ll help you choose the right mix of marketing channels, craft effective messages, and track your results so that you can make the most of your marketing budget.

Ready to get started? Connect with the Dream Team today.

Book a meeting with a strategist and see how the Dream Team can help you reach your goals.

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