Supplement Your Digital Marketing Campaign Using PPC
Search engines like Google offer ad space right at the top of the first search engine results page (known in the biz as a SERP). These ads appear above the top organic search results and are the first things seen on those pages by search users. Running a pay-per-click campaign for your elective medical practice can help you not only get in front of more of your target audience’s eyeballs but also get them to click through to your site and convert into actual business.
Enhancing your search results with PPC is an effective way to diversify your internet marketing campaign. Unlike organic search results, you’re able to have more control over the messaging that users see when they search specific keywords and have a better chance at providing eye-catching content for them to interact with. Businesses who take advantage of PPC campaigns can also see a boost in their organic search results, as more traffic to your site and more engagement with your content will lead to more positive ranking signals to search engines. Dreamscape Marketing has over 15 years of experience in the healthcare practice marketing industry and has a wealth of experience in using paid campaigns to help boost organic results. We’ll ensure that your website appears in searches based on the most relevant keywords pertaining to your industry.
Medical Practice Pay-Per-Click Marketing
The aggressive bid structure of Google Ads has steadily increased the cost of PPC. Since it’s essentially an auction system, rapidly growing business sectors have experienced a 2–3% increase in monthly costs for the same traffic. Though PPC is an effective ad strategy, it can’t stand alone as a digital strategy and needs to be supplemented with organic optimization efforts. While the organic strategy is ramping up, however, PPC is an excellent supplement to business development during the initial stages when you need quick results. PPC becomes less important once the healthcare SEO campaign starts to produce results, but it’s still important to maintain a presence to keep traffic and conversions. After about three to six months, organic results may start to outperform the paid campaign. At Dreamscape, we’ve fine-tuned our landing pages, ad copy, and keyword research process during our 15+ years of experience working with a broad range of businesses in the medical field. We know how to create high-converting ads and target hyper-localized markets.