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Why Great SEO Should Be Every Dentist’s Priority Dental office digital marketing involves many components working together to create success for your office. Are you experiencing the level of success you’d prefer for your marketing? For solo and small group practices in particular, digital marketing offers opportunities to compete for new patients in a way…
As the United States gets closer to a Post-COVID environment, it’s time for dental practices to take stock and consider how to increase new patients and maximize production. Without question, the pandemic took a toll on dental practice productivity. Now is the time to re-examine critical aspects of dental practice marketing post-COVID to look for…
Bringing on new patients is vital for every dental practice, but few understand how to convert customers. Use these three strategies to grow your practice.
Your dental practice website’s structure matters for a variety of reasons. However, it’s your website structure for SEO that is a key determining factor for whether you get enough web traffic. Creating a website without SEO in mind is as unrealistic as working on a new patient’s teeth without consulting x-rays first. In other words,…
How do your patients find you? Patients place a high value on others’ experiences, and the quality of your practice’s reputation directly impacts your success. Eighty-seven percent of searchers trust online reviews when looking for a dental practice. And with the dramatic increase of local search and online reviews, there’s no shortage of testimonials for…
Your dental practice website design determines whether prospective patients go to your practice website or a competitor’s. Your practice website is the patients’ first impression of your practice. Make sure it’s a good one. There are a host of reasons why viewers could see your dental practice website as outdated or frustrating to navigate. Let’s…
What exactly are local citations for dentists? How do they help your practice? How important are they to your website’s success? These are questions that dentists should be asking themselves. Also known as local business listings, citations are one way Google ranks your website. In short, citations are references to your practice’s name, address and…
Dentists in solo and group practices know all too well that finding and retaining patients isn’t easy. Fortunately, social media marketing for dentists has the ability to help you with both of these challenges. Your social media strategy can do wonders in terms of building your dental brand. Social media is a chance to inform…
When considering SEO marketing for dentists, it’s important to remember that it plays one of the biggest roles in the process of bringing new patients to your practice. Whether you’re a solo or group practice, SEO—specifically local SEO—is going to have a huge say in how successful your website is. Google understands the importance of…
We have a common perception of everything shutting down for the holidays. Many stores are closed and people are basically finished buying anything for the time being. Therefore, should you pause PPC campaigns for the holidays? Twenty years ago… even ten years ago the answer may have been yes. Today, however, it simply may not…
