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Branding is a trending digital marketing buzzword, but what does it really mean in practical terms for your dental practice? If you’re not sure, you’re not alone. Many medical practices make the mistake of thinking strategic marketing initiatives, like branding, don’t apply to them because they provide services instead of goods. And they couldn’t be…
The medical field, particularly dentistry, is not lacking competition. Taking out radio or TV spots and a few display ads in local newspapers just isn’t enough anymore to set your practice apart. You know your practice needs a well-designed website with quality content to be competitive. (If you’re wondering if it’s time to update or…
Online testimonials and reviews have exploded onto the digital marketing scene as a top lead generator. About 72% of patients say they’ve read online reviews as a first step when seeking a new doctor.1 And 69% of patients say that positive reviews are of the utmost importance when finding a new healthcare provider, including dentists.2…
Most digital marketing data reflects the same reality: content is king. This year, experts projected that the content marketing industry would reach a value of $412 billion.1 Eighty-four percent of companies have a content marketing strategy—including dentists. Practices and businesses using blogs to market their products and services see 13 times more ROI than those…
American poet and writer Bill Copeland once said, “The trouble with not having a goal is that you can spend your life running up and down the field and never score.” He’s right. Without goals, we can’t expect to achieve meaningful accomplishments. Anything worth doing is worth setting goals to accomplish. Whether that’s saving up…
“Blogging” is one of the new-fangled words born out of the 21st century’s tech revolution. Most people have heard the term and some may read a few blogs dedicated to their favorite topics. But even the regular blog reader may be surprised to learn the valuable role blogs play in promoting everything from fashion brands…
Buying groceries, dating, researching anything and everything—there’s probably almost nothing you do that doesn’t involve the internet in some way. And that includes finding a healthcare provider. Just over 75% of the population goes to the internet for help finding a medical professional, and that includes searching for the right dentist.1 When patients in your…
The many advances of the 21st century have ushered in a new era of marketing. The digitization of almost every facet of our lives coupled with instant access to roughly 5 million terabytes of data1 (the current estimated size of the internet) has completely changed how we promote businesses, practices, organizations, and ourselves. Whether you…
Have you ever thought about your typical patient? Probably not, because there are no typical patients in dentistry. The people you treat come from every demographic and transcend almost all age brackets, income and education levels, races, and even religious affiliations. And that’s just one of the reasons marketing a dental practice is unique—you need…
How does your dental care make your patients feel? Not their physical feelings, although those are important. We mean their emotions. Does making an appointment inspire calm or nervousness? Does walking into your office cause reassurance or reaffirm their anxieties? Does consulting with you leave them feeling confident and cared for? Or more scared and…
