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The many advances of the 21st century have ushered in a new era of marketing. The digitization of almost every facet of our lives coupled with instant access to roughly 5 million terabytes of data1 (the current estimated size of the internet) has completely changed how we promote businesses, practices, organizations, and ourselves. Whether you…
Have you ever thought about your typical patient? Probably not, because there are no typical patients in dentistry. The people you treat come from every demographic and transcend almost all age brackets, income and education levels, races, and even religious affiliations. And that’s just one of the reasons marketing a dental practice is unique—you need…
How does your dental care make your patients feel? Not their physical feelings, although those are important. We mean their emotions. Does making an appointment inspire calm or nervousness? Does walking into your office cause reassurance or reaffirm their anxieties? Does consulting with you leave them feeling confident and cared for? Or more scared and…
A DSO’s dental practice websites are the focal point for all of its digital marketing efforts. In fact, practice websites are the very foundation for all DSO marketing success. Your websites serve as the first impression most prospective patients will get of your dental practice locations. However, are they getting the right impression? Every DSO…
Your dental practice marketing puts patients in chairs. More specifically, an excellent content marketing strategy for dentists should be front and center if you wish to increase production. Traditionally, many dentists don’t take marketing all that seriously. Although no one practicing these days experienced the era when dental practices didn’t advertise at all, a certain…
Why Great SEO Should Be Every Dentist’s Priority Dental office digital marketing involves many components working together to create success for your office. Are you experiencing the level of success you’d prefer for your marketing? For solo and small group practices in particular, digital marketing offers opportunities to compete for new patients in a way…
As the United States gets closer to a Post-COVID environment, it’s time for dental practices to take stock and consider how to increase new patients and maximize production. Without question, the pandemic took a toll on dental practice productivity. Now is the time to re-examine critical aspects of dental practice marketing post-COVID to look for…
Bringing on new patients is vital for every dental practice, but few understand how to convert customers. Use these three strategies to grow your practice.
Your dental practice website’s structure matters for a variety of reasons. However, it’s your website structure for SEO that is a key determining factor for whether you get enough web traffic. Creating a website without SEO in mind is as unrealistic as working on a new patient’s teeth without consulting x-rays first. In other words,…
How do your patients find you? Patients place a high value on others’ experiences, and the quality of your practice’s reputation directly impacts your success. Eighty-seven percent of searchers trust online reviews when looking for a dental practice. And with the dramatic increase of local search and online reviews, there’s no shortage of testimonials for…
