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We’ve all heard the saying, “There are no stupid questions.” Even still, most of us will occasionally find ourselves refraining from asking questions about things we’re not familiar with or are unsure of, fearing we’ll come off as ignorant or ill-informed. The Top 9 Dental SEO Questions And when it comes to something like dental…
Blogging. A word once synonymous with angry teenagers venting sophomoric strife has grown into a billion (yes, billion) dollar industry—$412.88 billion, to be exact.1 The value of this medium means blogging is being used for a lot more than sharing anecdotes and venting feelings. There are more than 500 million blogs in the world2 accessed by…
When you consider search engine optimization (SEO) and improving your dental practice’s ranking on the search engine results page (SERP), what do you think about? Many marketers focus solely on their homepage, and never ask why their dental service pages aren’t ranking. Overlooking your services pages and focusing solely on your website’s homepage is a…
Whether you’re running your own dental office or working in a larger practice, you could probably use more hours to get things done. Between seeing your current patients, managing the financial aspects of an office, and pursuing new patient leads, you have a lot on your plate. In a competitive field like dentistry, your practice’s…
You can’t have a business without a website. If you want to be more precise, in 2022 your business is unlikely to be as successful as you’d like it to be without a website. More and more searchers are going digital-first to find the goods and services that they need. And with over 60% of…
Almost every day a new digital marketing trend appears. And you spend some time trying to figure out if these up-and-coming tactics will work for your dental practice, incorporate a few, and cross your fingers that they’ll actually make a difference. But do you really know whether you’re getting a return on your digital marketing…
Branding is a trending digital marketing buzzword, but what does it really mean in practical terms for your dental practice? If you’re not sure, you’re not alone. Many medical practices make the mistake of thinking strategic marketing initiatives, like branding, don’t apply to them because they provide services instead of goods. And they couldn’t be…
The medical field, particularly dentistry, is not lacking competition. Taking out radio or TV spots and a few display ads in local newspapers just isn’t enough anymore to set your practice apart. You know your practice needs a well-designed website with quality content to be competitive. (If you’re wondering if it’s time to update or…
Online testimonials and reviews have exploded onto the digital marketing scene as a top lead generator. About 72% of patients say they’ve read online reviews as a first step when seeking a new doctor.1 And 69% of patients say that positive reviews are of the utmost importance when finding a new healthcare provider, including dentists.2…
Most digital marketing data reflects the same reality: content is king. This year, experts projected that the content marketing industry would reach a value of $412 billion.1 Eighty-four percent of companies have a content marketing strategy—including dentists. Practices and businesses using blogs to market their products and services see 13 times more ROI than those…
