Happy dental patient showing off her smile

How to Attract New Dental Patients Using Testimonials

Online testimonials and reviews have exploded onto the digital marketing scene as a top lead generator. About 72% of patients say they’ve read online reviews as a first step when seeking a new doctor.1 And 69% of patients say that positive reviews are of the utmost importance when finding a new healthcare provider, including dentists.2…

How to Create Quality Content for your Dental Practice

Most digital marketing data reflects the same reality: content is king. This year, experts projected that the content marketing industry would reach a value of $412 billion.1 Eighty-four percent of companies have a content marketing strategy—including dentists. Practices and businesses using blogs to market their products and services see 13 times more ROI than those…