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In the competitive world of dentistry, you have to keep up with best practices. Digital marketing trends are always on the move, which is why you put so much effort into keeping your dental digital marketing strategy up to date.But how do you know if all this hard work is paying off? Unfortunately, many digital…
Since the dawn of SEO, tech geeks and marketing moguls have argued over the superiority of organic search versus pay-per-click (PPC) marketing, including dental practice PPC. Some believe organic search reigns supreme, while others favor the predictability and control of the paid ad model. But there’s a third group: those who say the best digital…
Social media for dentists. Love it or hate it, this digital marketing heavyweight is something you have to incorporate into the digital marketing strategy that supports your dental practice. Today, your prospective and existing patients expect to find you on social media.Nearly all consumers, across every demographic, expect a company they’re interested in working with…
Virtual tours offer a safe way for potential patients to see your office and get a feel for your practice. As a result, these videos have become more popular than ever. Google reports that people are twice as interested in business listings1 featuring virtual tours. And when users find a virtual tour on your website, they’ll…
What makes Apple’s marketing so effective? Apple sells sleek, sexy products and has a world-class digital marketing team creating memorable advertisements. But there’s something else at work here. Something you can use to create a successful digital marketing strategy for dentists.Apple has a reputation for selling some of the best phones, computers, and tech accessories…
You don’t need to be a marketing whiz to know social media and other personality-driven forms of advertising work well for the dental industry. This makes sense, because long-term success for dental practices relies on loyal, returning patients—and people won’t return if they don’t like you.But how do you turn your dental practice’s personality into…
Local search is one of the most important aspects of SEO. Today, 97% of people who use online search1 are looking for a local business. And every day, 1.6 billion Google searches have local intent.2As a dental practice, this applies to you more than most. You provide an in-person service, one that your patients need…
We’ve all heard the saying, “There are no stupid questions.” Even still, most of us will occasionally find ourselves refraining from asking questions about things we’re not familiar with or are unsure of, fearing we’ll come off as ignorant or ill-informed.The Top 9 Dental SEO QuestionsAnd when it comes to something like dental SEO (search…
Blogging. A word once synonymous with angry teenagers venting sophomoric strife has grown into a billion (yes, billion) dollar industry—$412.88 billion, to be exact.1The value of this medium means blogging is being used for a lot more than sharing anecdotes and venting feelings. There are more than 500 million blogs in the world2 accessed by 409…
When you consider search engine optimization (SEO) and improving your dental practice’s ranking on the search engine results page (SERP), what do you think about? Many marketers focus solely on their homepage, and never ask why their dental service pages aren’t ranking. Overlooking your services pages and focusing solely on your website’s homepage is a mistake…
