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About 60% of us read blogs regularly.1 And as many as 11% read a blog daily. This pastime-turned-marketing trend is now an integral part of advertising culture, and the cornerstone of many digital marketing strategies. But with so much content out there, how do you find readers? To entice real people to click on and stick…
No one goes into a career in behavioral health because they’re trying to strike it rich. You do it because that’s where your heart is, and you know communities thrive when they have access to the services they need. Your passion lies in working with people, but you also understand that your organization is a…
In 2000, about one in 150 kids (with an average age of 8) was diagnosed with an autism spectrum disorder.1 Today, that number is as high as about one in 54 children.2 While the cause for the increase in the number of diagnosed cases in children is uncertain, it’s clear that the need for treatment…
Think about the last time you bought a product that came with a money-back guarantee or warranty. Seeing that promise of performance gave you confidence in your purchase—and assurance that you weren’t wasting your money. But what if the same method was applied to healthcare? Many providers, especially in the addiction treatment sector, are making…
How many times have you heard that search engine optimization (SEO) has to be an essential component of your digital marketing strategy? And yet, you still haven’t put an effective SEO plan in place! We talk to behavioral healthcare center operators about this problem every day. Maybe you made an effort a while ago but…
In 2020, users queried Google 6.9 billion times per day.1 They searched for diverse topics from lasagna recipes to the weather to behavioral health centers and everything in between. Regardless of the topic, all of these searches have a few things in common. Each one represents an opportunity—an opportunity to gain a new customer, a…
Ever think about all the services you outsource to successfully run your addiction treatment center? You hire a landscaping company to manage the grounds, an accounting firm for the taxes, a law office to do the legal work—so what about your marketing? Many addiction treatment centers have staff members who’ve taken on different aspects of…
Every second, Google processes more than 70,000 search queries from every corner of the world.1 These searches cover everything from life’s most burning questions to what you should make for dinner. And these diverse queries have one thing in common: users’ belief in organic search results. When a user asks Google a question, the search…
Every business—from your favorite local ice cream parlor to Apple to your own behavioral healthcare center—needs to stay a step ahead of its competitors. By anticipating the next big thing, you can get in front of marketing trends, relay new information to your patients, and position your business as an innovator in your field. And…
Has your autism treatment center’s website been struggling to rank on search engines? That might be because Google’s algorithm is always changing, and to keep ranking you have to change with it. A robust, up-to-date SEO strategy is the key to making sure your pages are ranking and reaching your target audience. Because when your…
