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Using social media may feel counterintuitive for a behavioral health center. The private nature of behavioral health services isn’t exactly aligned with what we normally see on Facebook, Twitter or Instagram. But, according to Mark Zuckerberg, more than 200 million businesses use Facebook to reach 2.6 billion people.1With that reach, social media is a tool…
Who doesn’t love a delicious cookie? They’re sweetly satisfying and invoke the simple pleasures of our bygone childhood. Not surprisingly, chocolate chip cookies were recently named the most iconic dessert in America.1 What does this have to do with how we advertise behavioral health online?Well, you may not realize that the tech cookie is crumbling.…
Content creation is a cornerstone of digital marketing. In fact, nine out of ten marketers have incorporated content marketing tactics1 into their digital marketing plans. For most, this means using social media, creating videos, and writing lots and lots … and lots … of articles.Articles are an effective content marketing tool because they provide value to…
About 60% of us read blogs regularly.1 And as many as 11% read a blog daily. This pastime-turned-marketing trend is now an integral part of advertising culture, and the cornerstone of many digital marketing strategies. But with so much content out there, how do you find readers?To entice real people to click on and stick with…
No one goes into a career in behavioral health because they’re trying to strike it rich. You do it because that’s where your heart is, and you know communities thrive when they have access to the services they need. Your passion lies in working with people, but you also understand that your organization is a…
How many times have you heard that search engine optimization (SEO) has to be an essential component of your digital marketing strategy? Yet, you still haven’t put an effective behavioral health SEO plan in place!We talk to behavioral healthcare center operators about this problem every day. Maybe you made an effort a while ago but felt…
Every second, Google processes more than 70,000 search queries from every corner of the world.1 These searches cover everything from life’s most burning questions to what you should make for dinner. And these diverse queries have one thing in common: users’ belief in organic search results.When a user asks Google a question, the search engine…
The average healthcare business invests up to $10,000 to create a website,1 not including the cost of routine monitoring, maintenance, and updates. Ideally, your website is the equivalent of a big, shiny brochure, successfully beckoning new clients to your door.Given that over 60% of people look for healthcare,2 including addiction treatment, online, you’ll be hard-pressed…
Marketing mental health services in the midst of a global pandemic is challenging. The need for mental health services is rising. The marketing plan for mental health professionals must adjust to this situation. Multiple studies have shown us that the pandemic has been every bit as destructive to mental health as we could have imagined. Well…
As the pandemic continues, it has become apparent that its effects on mental health have been devastating. Prospective patients looking for mental health treatment are reaching out in unprecedented numbers. Consequently, it falls on the mental health marketing agency you choose to effectively reach these needy patients. Marketing mental health private practices requires far more than…
