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Every addiction is different, and every person is different. And that means there’s no one best way to treat a substance use disorder (SUD). Some patients thrive in therapy, others need the help of medication-assisted treatment (MAT) to see them through, and many individuals benefit most from living in a community with others who share…
As our world becomes more complex, people need more support to navigate life. Many realize they need professional assistance with their mental health, but don’t know where to turn. A robust mental health marketing strategy isn’t just about promoting your services. It’s also about making sure you truly connect with those who need you most. Mental…
Inclusivity is at the forefront of national conversations and has been for several years. Younger generations are more diverse and more socially aware than generations before them.1 The world is adjusting and learning to recognize the harm past speech trends have done to marginalized people. So by now, you’re probably aware of the growing push for…
From humble beginnings in 2005 as an online video-sharing platform, YouTube is now one of the titans of tech. In 2019, two billion people logged onto the website every day—and they watched a billion hours of video every day.1And if you think these viewers are only watching crazy pet videos and people cooking tiny food,…
Using social media may feel counterintuitive for a behavioral health center. The private nature of behavioral health services isn’t exactly aligned with what we normally see on Facebook, Twitter or Instagram. But, according to Mark Zuckerberg, more than 200 million businesses use Facebook to reach 2.6 billion people.1With that reach, social media is a tool…
Who doesn’t love a delicious cookie? They’re sweetly satisfying and invoke the simple pleasures of our bygone childhood. Not surprisingly, chocolate chip cookies were recently named the most iconic dessert in America.1 What does this have to do with how we advertise behavioral health online?Well, you may not realize that the tech cookie is crumbling.…
Content creation is a cornerstone of digital marketing. In fact, nine out of ten marketers have incorporated content marketing tactics1 into their digital marketing plans. For most, this means using social media, creating videos, and writing lots and lots … and lots … of articles.Articles are an effective content marketing tool because they provide value to…
About 60% of us read blogs regularly.1 And as many as 11% read a blog daily. This pastime-turned-marketing trend is now an integral part of advertising culture, and the cornerstone of many digital marketing strategies. But with so much content out there, how do you find readers?To entice real people to click on and stick with…
No one goes into a career in behavioral health because they’re trying to strike it rich. You do it because that’s where your heart is, and you know communities thrive when they have access to the services they need. Your passion lies in working with people, but you also understand that your organization is a…
How many times have you heard that search engine optimization (SEO) has to be an essential component of your digital marketing strategy? Yet, you still haven’t put an effective behavioral health SEO plan in place!We talk to behavioral healthcare center operators about this problem every day. Maybe you made an effort a while ago but felt…
