Mobile Web Design
Delivering an efficient, fast-loading, organized, unique, visually compelling website demonstrates your commitment to the customer. But in today’s market, it takes more than just a well-designed website to rank on Google. In 2015, Google updated its algorithm to boost rankings of websites with mobile compatibility. If you don’t have a proper mobile website design, you could be missing out on potential web traffic and conversions. When a visitor selects your website to view, a user-friendly mobile landing page with relevant, straightforward, visually appealing content will help your business stand out from the competition.
Smartphones and other mobile devices have become essential tools for the modern consumer. Potential clients use your website to evaluate your services and to determine whether the services you provide will work for their individual needs. While the general public may not notice when a mobile site is brilliantly and intuitively designed, they will notice when things don’t look right or a page takes too long to load. At Dreamscape Marketing we specialize in small business website design across all platforms.
The best way to ensure that your website offers a good user experience (UX) is to have it custom-built by a team of experienced web designers. The design of mobile interfaces has become a pillar of successful companies’ digital marketing and search engine optimization (SEO) strategies. Since the majority of internet traffic happens on smartphones, a website that is intuitively organized for mobile access will have improved Google rankings and higher traffic. Web designers at Dreamscape build sites that flow seamlessly across any device. Mobile optimization will help get more eyes on your content and direct the eye from one element to the next.
A mobile site that is designed and optimized can achieve the following results for your business:
- Draw in new customers
- Boost conversion rates
- Increase social currency
- Improve conversion rates
- Improve brand credibility
- Appeal to digital natives
Every Browser, Every Device
Your mobile site will allow a user to interact differently than they would on a normal desktop browser. Before you create a site that’s mobile-friendly, you must consider how it will look on a desktop computer, tablet, and mobile phone.
A responsive site will have the same CSS and HTML as your traditional site and use media queries to keep it the same on all devices. A dynamic serving site will implement a different HTML for the server to respond to. The last option is to create a completely different HTML site for only mobile devices.
Mobile Website Optimization Provides Tangible Results
Optimizing a website for mobile devices helps establish trust with your audience and build your following. A well-optimized mobile site offers the following improvements:
Increased Time on Site
The average consumer and mobile user want information quickly and effectively. If they can’t find what they need within a small window of time, they won’t hesitate to move elsewhere. A mobile-friendly website will quickly catch and hold the user’s attention, which leads to more time spent on your site.
Faster Website Speed
A mobile website design uses a code specifically for mobile devices. This code allows the site to load quickly for the user. Sites without a mobile design tend to load slowly, and sometimes not at all. A slow site means less time spent on a site and less traffic overall.
Improved User Experience
User experience is a key component to any successful website. A user who visits a site with easy navigation and quick loading time is more likely to convert into a customer. Websites with error messages, poor layout, and confusing navigation will struggle to drive conversions.
Increased Visibility on Google
In order for your website to earn Google’s favor and climb to the top of search rankings, it needs to be optimized for mobile devices. Google runs the SEO world. If Google says they need something new from a site, many businesses will make the necessary adjustments. Ignoring SEO means ignoring the word of Google, which can make ranking near impossible. A mobile-friendly site will help boost SEO rankings, making your page more visible to users. Pairing mobile SEO with a search engine optimization campaign can give your business its best chance at ranking.
Mobile Website Design through Dreamscape Marketing
Smart business owners understand the importance of hiring a mobile web design company to make sure their content can be easily accessed from any device. To get an edge on your competition and stay in the good graces of Google, turn to Dreamscape Marketing. Our award-winning design team can create a modern and effective mobile website design for your business. To learn more about our digital marketing services, call the Dream Team today at 877-958-9180.