How to Utilize Google Analytics for Senior Living Websites

Do you understand enough about your web audience? Do you know what’s working on your senior living website and what isn’t? With Google Analytics for senior living websites, you can know the answers to both questions with some confidence.

Google Analytics can empower you with a level of marketing level that would have been impossible to achieve 15 or 20 years ago. A lot of people obviously land on your senior website. However, what do you really know about them? With Google Analytics for senior living websites, you can find out.

One of the biggest advantages of Google Analytics is that you can gauge how your website performs. Plus, you can do so at any given moment in time. The knowledge you can gain from analytics can help you better realize your marketing goals. What can Google Analytics tell you? Stuff like this:

  • The amount of traffic your senior living community website receives
  • Where this web traffic comes from
  • What web visitors do once they’re on your website

This data (and much more) empowers you to see patterns and trends as they happen. Guesswork is never necessary. With analytics, you’re getting hard numbers that tell you a story… if you’re listening carefully enough.

Getting a Handle on Google Analytics for Senior Living Websites

If you aren’t already, you should become familiar with the following Google Analytics terms:

Traffic Source

This metric shows you how many people land on your site. It also indicates if they were following links from other websites. In addition, you’ll be able to see the names of those websites. Info like this can be extremely valuable.

Bounce Rate

Just having a lot of visitors doesn’t mean much if they don’t stick around. Your bounce rate indicates if people are leaving your website quickly. If people aren’t staying for more than 30 seconds or a minute, your website isn’t engaging them. That could indicate a need to take a second look at your content.


Web traffic is great. What makes it even greater is if that web traffic converts into further interaction with you. If this isn’t happening, it’s time to reevaluate all aspects of your website.

Session Duration

Session duration can tell you how long people are spending time on your website. With Google Analytics, you can also tell which pages are capturing their attention and which aren’t.

Which Google Analytics Reports Should You Monitor Closely?


Keywords are a major strategy for SEO. With Google Analytics, you can know which keywords are appealing to seniors and their adult children. Conversely, you’ll also know which keywords aren’t capturing their attention. This info will guide you in future keyword research.


You should never have to guess what brings visitors to your senior living community website. With GA, you don’t have to. Now you’ll know the percentage of visitors you get from search engines versus links from other websites. Perhaps your SEO is good and the search engines numbers are great. Or the opposite could be true. It’s always best to know for sure.

Landing Page

What’s the page that people first land on when they visit your website? If you don’t know, it’s almost impossible to know whether your website is effective. Some pages may be literally dead weight, contributing nothing. This may not be happy news. However, it’s news you need to know.

Metrics That No Senior Living Community Should Overlook

Custom Reports

It’s unlikely that you’ll be happy with a generic report. A senior living community will want a customized report that emphasizes metrics that matter to you. For example, you don’t need to track something like product color, size, etc. With a customized report, you have only the numbers that are meaningful to you. 

Traffic Sources

Even though Google is the biggest search engine, they certainly aren’t the only one. You may, for example, get a lot of visitors coming from Bing. If that’s true, you’d certainly want to know.

This information can give you an idea of how you might want to restructure your website. If, for example, you aren’t getting enough traffic from search engines, you may want to do something like revamp your SEO strategy.

Does Google Analytics for Senior Living Websites Give You a Good Report Card?

A tool like Google Analytics for senior living websites is useful for identifying many factors. Some of these will be positive signs but others could show there’s room for improvement in your website strategy. Analytics can provide illumination when you’re trying to improve your web traffic. When you need help with your website, it’s always wise to work with an experienced digital marketing company.

Dreamscape Marketing, a Premier Google Partner, can help you get the most out of your Google Analytics. Recognized as a top SEO agency, Dreamscape Marketing can put our knowledge and experience to work for your senior community. Contact us today at 888-307-7304 or through our Contact Us page. Google Analytics for senior living websites gives you an invaluable snapshot of your web audience. We’ll help you make the most of it.