Your Website Is Your Welcome Mat

Making a good first impression starts with your website. A professional, intuitive, easy-to-navigate website design for your assisted living community is a fundamental building block of your brand’s digital marketing presence. A well-developed website has a modern, functional, responsive design. Balancing the professional with the personal is something we’ve mastered at Dreamscape Marketing.

A sleek website design is just the first step to your online success. User-friendly, easy to navigate, responsive websites for your senior living center are crucial to client retention and new prospective residents. Dreamscape Marketing specializes in senior living center website design and wants your online presence to grow today.

WordPress Wizards

The WordPress platform is our tool of choice for senior living website design, search engine optimization (SEO), and management. WordPress is the leading content management system (CMS) on the web and offers the best suite of tools for site administration.team working on senior living website design

As the industry’s leading content management system and development platform, WordPress is used in the best digital marketing firms to build, organize, and optimize senior living websites, blogs, surveys, calendars, insurance pages, testimonials, and any other content on your website. Internet marketing at Dreamscape can help your nursing home website thrive.

Dreamscape Marketing also uses a WordPress plugin called Visual Composer. VC allows for easy, responsive site-wide changes. It also enables us to make those changes with fast and precise editing, which minimizes production costs. This helps us offer senior living websites that would otherwise cost much more money. We refer to our websites as “responsive” because they adjust their layout depending on the device and browser the viewer is using. For example, screen sizes dynamically change to fit the device, and mobile or tablet users will see easy-to-use touchscreen menus. Responsive websites are critical in today’s market; around half of all internet searches occur on an iPhone, smartphone, tablet, or another mobile device.

Assisted Living Website Development

We have extensive experience working with different types of healthcare facilities. We know the industry trends and thoroughly understand the challenges your industry faces. With hundreds of satisfied web design customers, we’ve proven that we know precisely how to design a website that outperforms others in the industry. We’ll provide assisted living website design with the user experience in mind. Seniors and their adult children will be able to find the information they need. Your content will be designed to motivate potential residents to pick up the phone and call your community.

At Dreamscape Marketing, we believe that the senior living industry is where hospitality meets healthcare. Potential residents and their families need to feel confident that they are in good hands. Some questions that people may or may not consider when searching for an assisted living community include:

  • Will my mother be happy here?
  • Will my dad have help if he needs it?
  • Where will my grandma get her hair done?
  • Who will help my grandpa cut his toenails?
  • Will my aunt get help sorting her medications?
  • Will my uncle eat the food in the dining room?
  • Is the staff competent, respectful, and compassionate?
  • Are the apartments nice?
  • Do they offer physical therapy?
  • Is the staff competent, respectful, and compassionate?
  • How will my loved one get to their medical appointments?
  • Are there shopping destinations nearby?
  • Do they offer water aerobics?
  • Will my loved one be able to keep their car?
  • Am I making the right decision?

Just as they would if they were picking a resort for their vacation, your potential residents want to know what your senior living community offers. Our assisted living website design strives to quell fear, show comfortable environments, and demonstrate respect for residents and their families. Establishing an online presence is important, but displaying the unique characteristics of your community accurately is what is most important to Dreamscape Marketing.

General Marketing Materials

In addition to online materials, Dreamscape Marketing can help produce brochures and informational booklets to bolster your senior living content marketing strategy. Though your site will contain all of the information a potential resident could need, many people — especially older adults — appreciate having something tangible to take home. When people find your website and visit your community, you’ll want to be sure to provide them with materials that they can bring home to read at their leisure or pass along to loved ones.

Every Good Nursing Home Needs a Good Website

Reach out to the Dream Team today! We have all the knowledge and experience you could ask for in digital marketing and custom website design. Don’t forget that we offer many other services for the digital performance of your senior living center.

With over ten years of experience in custom website design and digital marketing, Dreamscape is the solution to your online qualms. Your senior living website design can help potential residents and their families get a good first impression. If you’d like a consultation, reach out to Dreamscape Marketing today at 888.307.7304, or contact us online.