Your senior living website will rank higher after our SEO campaign.
Search Engine Optimization (SEO) is a proven method for increasing your website’s Google ranking. Our senior living SEO campaigns focus on the search terms that convert visitors into residents at your community. We understand the sales process that occurs online when people are looking for CCRC or assisted living options. We’re aware of key facts that relate to the senior living industry. For example, many people searching for senior living communities have had some kind of health scare, and they want to know if your community is a place where they will be safe and happy. Of course, people seeking help tend to search heavily with geographic terms like city, county, or state.
Our Senior Living SEO Approach
Dreamscape Marketing engineers customized SEO by implementing our tagging strategy to match the sales process. We also generate a high volume of unique content.
In the world of search engine ranking, unique content is essential. We’ll create original blogs, infographics, landing pages, memes, videos, animated graphics, and press releases. We make sure that our content targets important keywords, cities, and counties. Amenities, healthcare options and the benefits of living in a senior living communities rather than in your old home are also discussed heavily. Google prefers to see frequent posts of new and unique content. Potential residents prefer to see content that’s relevant to their situation. A solid marketing plan addresses both needs. For example, a senior searches for the following term:
“Are there retirement communities in Baltimore County for independent living that accept my Carefirst insurance for any medical concerns that may arise?”
If the content on your website mentions retirement facilities, Baltimore County, independent living, and Carefirst health insurance, it will definitely rank well for this search term. Once seniors click your link in the search results, we’ll make sure that our advanced design will show them all the other information they need. With their questions answered by your site, they’re highly likely to reach out to you.
Thoughtful Content for Assisted Living SEO
Creating content that your users can quickly find and understand is essential for a successful campaign. SEO for senior living is unique in that your content needs to be accessible to a range of audiences. Seniors or their children may not know what they’re looking for when it comes to assisted living. After all, this can be a confusing or difficult time in a family’s life. We work with your center to understand your tone, what you want potential residents to take away from your website, and how we should tailor your content to help boost calls.
At the end of the day, this content is for people who need your communities services. Taking the time to understand your community and the needs of your residents is a crucial part of our content development process.
Taking Our Assisted Living SEO Strategy Off the Page
Creating unique, user-oriented content isn’t the only part of a successful senior living SEO campaign. One of the most overlooked but important parts of search engine optimization is off-page considerations, such as trackbacks. Trackbacks, or backlinks, are the number of external websites that link back to your site.
When established internet sites start linking to your senior living website, your search engine credibility begins to surge upward instantly. Of course, this is the goal of a senior living SEO campaign. Increasing the volume of backlinks that point to your website is a proven method of ensuring that your website will be clicked before that of the competition.
Many marketing agencies usually have a collection of business directories, but Dreamscape stands apart from the competition. We have lasting relationships with bloggers who are themselves retirement living advocates and offer us another channel to post our striking infographics and quality videos, leveraging their readers who will share them. This distribution channel is automated without appearing irrelevant or bogus.