You may or may not be aware of how many companies are using blog posts to improve their web presence. Business blogs like the one you’re reading right now can have powerful SEO and conversion rate optimization effects. So, if you’re wondering how blogs help bring in traffic to your core pages on your company’s website, you’ve come to the right place.
An Active Site Is Always Better Than a Dormant One
When you post a blog to your website, Google sends its bots to crawl through the blog so that it can properly index the web page. This is why webpage indexing optimization. This means a few things. Firstly, if your website is consistently putting out content, Google and other search engines will take note of this. They will know that your site is active and that they should regularly check for new content.
It also means that your site has one more indexed site. This is another chance for your site to pop up in search engine results. Active sites are also more likely to get social media attention. Blogs are more shareable and more accessible. Chances are that no one is going to share your “About Us” page on Facebook. But an article that describes how blogs help bring in traffic to your core pages? Someone might share that because it fills a need that’s separate from a brand.
Any attention you draw to your website, whether it be from social media marketing or in the eyes on Google, is good news for you.
Good Content + Quality Hyperlinks = How Blogs Help Bring in Traffic to Your Core Pages
So if people are just looking at your blog post, how do they get from that to your core pages? The answer is some well-placed hyperlinks. By mentioning digital marketing services or products in your blog that your company provides, you can easily link to your core pages.
For instance, if you’re interested in Dreamscape Marketing’s excellent search engine optimization campaigns, you’re already in the right place.
Do you see how easy that is? Additionally, if you throw in a call to action at the end of your blog, you can turn blog visits into conversions. However, your best asset in blog posting is the quality of the blog itself. If a blog is helpful and well-written, people are more likely to continue to your core pages. They are also more likely to trust your brand if you have given them trustworthy information. Building authority with your user base as well as Google will do wonders for your web traffic.
The Aforementioned Call to Action
If you want to see exactly how blogs help bring in traffic to your core pages, then Dreamscape Marketing is the perfect company for you. Our goal is to build your web presence ethical digital marketing. We also have an impressive resume as well as results that speak for themselves. If you’re ready to level up your web presence, call us at 888.307.7304 today!