At Dreamscape Marketing, we adhere to a strict code of ethics to ensure we’re offering the highest quality content. Although digital marketing is a fairly new field, we recognize its potential dangers to vulnerable populations. This is especially true in the addiction treatment and healthcare fields. Every day, thousands of individuals search for resources to help them begin treatment. Therefore, it’s our responsibility to guide them toward safe, reliable, and authentic rehab options. With addiction treatment marketing ethics, our clients can rest assured that our services are truthful, transparent, and accurate.
The Fundamentals of Drug Rehab Digital Marketing Ethics
It’s understandable that many addiction treatment professionals feel wary about incorporating digital marketing strategies into their business plans. Unfortunately, there are many misconceptions about how digital marketing works for addiction treatment facilities. However, both the NAADAC and NAATP have strict drug rehab digital marketing ethics codes that all agencies have to adhere to. These codes of ethics boil down to six fundamentals that ensure the safety and well-being of treatment facilities and their clients.
In the addiction treatment sphere, the primary goal is to do good and get people the help they need. Helping treatment facilities reach those who need them should be a top priority for all digital marketing agencies, making it the leading fundamental of addiction treatment marketing ethics.
Do No Harm
Just as our goal is always to do good, digital marketing should also do no harm. Addiction treatment facilities are responsible for the well-being of their clients and must work to ensure they don’t sustain any harm or trauma. By extension, web marketing agencies have a responsibility to avoid underhanded tactics that would harm those in need, such as fraud, patient brokering, or black-hat SEO.
Individualize the Information
It’s important for digital marketing agencies to recognize that not every treatment will suit every person. Therefore, according to addiction treatment marketing ethics, these agencies must provide a diverse range of information so that potential clients have everything they need to make informed decisions.
Honesty Is the Best Policy
As with most things in life, honesty is essential. Marketing agencies must ensure that the information they’re providing is transparent. This means providing accurate information and not hiding any negative qualities. This way, potential clients have a clear and authentic idea of what they’re getting into with a treatment facility.
Spread the Love
In the long run, everyone benefits from shared knowledge. Digital spaces provide the perfect platforms for addiction treatment specialists to share information that benefits others. This information can also elevate the overall quality of care in the addiction rehab sector. Therefore, it’s up to digital marketing agencies to facilitate this spread of information to ensure that potential clients can always receive high-quality care.
If It Ain’t Broke, Don’t Fix It
Likewise, if it is broken, you have to fix it. It’s up to web marketing agencies to keep an eye on campaigns and resources to ensure they’re functioning properly. If something isn’t working, then those marketing professionals need to tweak their strategies so that they continue working for the client’s benefit.
Dreamscape Marketing Keeps Addiction Treatment Marketing Ethical
The authenticity and reliability of your site are important to us. Therefore, we take addiction treatment marketing ethics very seriously. While other agencies may promise you outstanding results, very few can promise transparency. At Dreamscape Marketing, we do both.
By keeping to strict drug rehab digital marketing ethics, our Dream Team can be proud of the work we produce for our clients. If you’re ready to do good and feel good about your addiction treatment center’s digital marketing strategy, then contact Dreamscape Marketing today at 888-307-7304.