what is a backlink

What Is a Backlink?

When it comes to search engine optimization, it’s natural to devote much of your resources to on page SEO. However, your website’s on-page content is only part of the equation. Any SEO digital marketing agency will tell you that quality backlinks matter just as much—if not more. What is a backlink? Why is it important…

How In-House Marketing for Drug Rehab Centers Can Be Disastrous

The whole idea of in-house marketing for drug rehab centers is appealing for many facilities—in theory. Like every theory, however, real-world testing can reveal that in-house marketing isn’t everything it promises. Many operators assume that an internal marketing department gives them more control over the message and more control over costs. Typically, they imagine that…