No matter your industry or niche, getting a prospective client to land on your website is only half the battle. The content on your website is a big part of your conversion rate optimization. Learn why it’s important to answer customer questions and how doing so can add to your bottom line.
Why It’s Important to Answer Customer Questions
Customers Keep Your Business Afloat
Let’s face it: whether you run an addiction treatment center, dental practice, or a barbershop, your customers keep the lights on. Answering customer questions transparently gets them to your business in the first place. Ideally, your website or landing page will let prospective clients know:
- What you offer
- How long you’ve been in the industry
- Why they should choose your services over the competition
Trust and Authority
Word of mouth is still a prominent marketing tool. If you establish a trusting relationship with your customers, you ultimately accomplish three goals:
- Increase the likelihood of conversion
- Higher chance of gaining a repeat customer
- Increase the chances of that same customer recommending other individuals to visit your website
Additionally, making bold claims or advertising services that you don’t offer won’t help your business in the long run. For instance, if your dental office advertises pediatric dentistry when you only provide care to adults, it could lead to long-term consequences. Sure, you may get Mrs. Smith and her son into the office. However, once they discover you don’t offer pediatric dentistry, you’ve not only lost them as customers, but they’re bound to tell their friends. In fact, a bad Google My Business review is only a click away.
As it concerns your overall web presence, content relevancy is a major ranking factor in Google’s eyes. Although keyword-rich page titles, carefully crafted meta descriptions, and appropriate keyword density are all important, the best way to achieve “Rank 0”—or a featured snippet—is to provide the best answer for your user. Even if you don’t make it all the way to a featured snippet, the better your landing page or website answers a user’s question, the better chance you have of achieving Page 1 results in your industry niche.
Dreamscape Marketing Is Ready to Answer Your Questions
As a business owner, you probably have several questions about how to enhance your web presence. Fortunately, Dreamscape Marketing has the answers. In addition to helping your website and brand with customer relationship management, we offer a variety of high-quality digital marketing services, including:
- Content Marketing
- SEO Campaign Management
- PPC Campaign Management
- Custom Web Design Services
- Website Hosting
Now that you know why it’s important to answer customer questions, we’re ready to answer yours. Call Dreamscape Marketing today at 888-307-7304.