Map with pins illustrating hyperlocal search

How Hyperlocal SEO Can Change the Game for Your DSO

Are your SEO efforts optimized for hyperlocal search?Yes, you read that correctly—hyperlocal search.When it comes to your digital marketing strategy, local search still remains a significant factor. About half of searches1 include a qualifier for location. And a third of those searches result in a purchase of goods or services. These numbers demonstrate the importance…

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How to Launch a Successful Psilocybin Treatment Marketing Strategy

As long as mental health treatment has existed, there have been new and surprising innovations.1 Some—like the need for digital care options during the pandemic, or predictive analysis of social media to prevent self-harm—feel like they happen suddenly. Others, like helpful digital training tools and promising medications, are rolled out slowly with time to plan…

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Top Search Trends to Update Your Addiction Treatment Center’s Marketing Strategy

Do you have any idea how often Google changes their search algorithm? Experts estimate that Google updates the algorithm between 500 and 600 times annually.1 So, a logical follow-up question would be, do you change your SEO strategy 500 to 600 times every year? Of course not!Keeping pace with these changes is completely unsustainable. And even…

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4 Reasons to Include Online Directories in Your Marketing Plan

Online business directories have become one of the top places for people to find information about businesses and medical practices, including behavioral health centers. These repositories of helpful information list businesses in a fashion similar to the good old phone book, but with a 21st-century twist.Modern online directories allow businesses, medical practices, and others to…

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