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As an autism treatment center, you need to stay connected to your patients and their families so you can provide the best possible care. In today’s highly digital world, this means leveraging the power of mobile technology. For the last five years, more than half of web traffic1 has been mobile, and this number is…
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Are your SEO efforts optimized for hyperlocal search?Yes, you read that correctly—hyperlocal search.When it comes to your digital marketing strategy, local search still remains a significant factor. About half of searches1 include a qualifier for location. And a third of those searches result in a purchase of goods or services. These numbers demonstrate the importance…
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As long as mental health treatment has existed, there have been new and surprising innovations.1 Some—like the need for digital care options during the pandemic, or predictive analysis of social media to prevent self-harm—feel like they happen suddenly. Others, like helpful digital training tools and promising medications, are rolled out slowly with time to plan…
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Do you have any idea how often Google changes their search algorithm? Experts estimate that Google updates the algorithm between 500 and 600 times annually.1 So, a logical follow-up question would be, do you change your SEO strategy 500 to 600 times every year? Of course not!Keeping pace with these changes is completely unsustainable. And even…
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When you think of your website, what do you think of? If the words exciting, engaging, fresh, helpful, or interesting don’t come to mind, you’re doing it wrong.You’ve been told time and again that your website is your most important digital marketing asset. But a website is only as good as the design you use…
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Ever go into an unfamiliar, gigantic shopping mall just to visit one specific store? You pull into one of the many parking lots—unsure if you’re even parking in a sensible place—head inside, and try to find your way through the maze with as little confusion as possible.Hopefully, the mall is well-signed and quickly sends you…
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When you consider search engine optimization (SEO) and improving your dental practice’s ranking on the search engine results page (SERP), what do you think about? Many marketers focus solely on their homepage, and never ask why their dental service pages aren’t ranking. Overlooking your services pages and focusing solely on your website’s homepage is a mistake…
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Market research. The driver behind advertising since long before Don Draper poured his first Old Fashioned. The first documented instance of market research happened around a hundred years ago—in the 1920s. Researcher Daniel Starch and his team started asking random people on the street about publications. Specifically, he wanted to know if they could recall…
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Online business directories have become one of the top places for people to find information about businesses and medical practices, including behavioral health centers. These repositories of helpful information list businesses in a fashion similar to the good old phone book, but with a 21st-century twist.Modern online directories allow businesses, medical practices, and others to…
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The call to action. Your CTA. All your marketing copy leads to this one vital sentence. Yes, your images are essential. And indeed, your content is crucial. But get these last few words wrong, and you’ve just wasted the valuable time and great effort you spent crafting the perfect content.The reason why creating a great…
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