Wellness content marketing is the perfect way for your practice to connect with an internet savvy audience. The internet has vastly changed our society, especially the ways we learn and share information. In a recent survey, 54% of respondents reported learning most of what they know online, with another 18% reporting they learned their top skill online.¹ 

These numbers prove the internet isn’t just about entertainment and social interaction. Web users also hope to expand their knowledge and find new ways to grow. That means your audience is looking for meaningful, engaging, helpful content. 

Content marketing positions your wellness practice to reach new audiences by providing insightful, quality content on topics your leads care about. With 37% of Americans expecting to spend more on wellness services in the next year, now is the perfect time to expand your presence through wellness content marketing.²

What is Wellness Content Marketing? 

The word “content” is rather broad. In some ways, that’s intentional. Imagine how many different pieces of content you see online on any given day. Before reading this article, you’ve likely scrolled through many other blog posts, scholarly articles, videos, and social media posts. 

The content you create for your wellness brand can be any of these types. Just remember, quality matters more than quantity. Your practice generates new leads when you supply sought-after information to the audience who needs it. When creating your wellness content marketing plan, use many forms of content, including:

• Blog posts
• Articles
• Whitepapers 
• Newsletters 
• Videos and tutorials
• E-books
• Podcasts

The Right Content Marketing For Your Wellness Brand

So how do you decide what type of content to start creating? Your brand’s style and unique goals should determine the most impactful path to follow. 

For example, let’s say you own a yoga studio and want to incorporate content marketing strategies to promote your practice. Do you focus on bringing beginners to your yoga studio? If so, create content geared toward new or beginning students. To connect with this audience, write articles and tutorials about beginner yoga poses or what to know before attending your first class.

But what if your studio is advertising a yoga teacher training class? In this case, your content can focus on a more knowledgeable and experienced audience. Try posting tutorials on more difficult poses, features about those using their certification to give back to their communities, or articles on where yoga teachers can find jobs in your community. 

Don’t restrict your wellness content marketing too tightly based on the products or services you offer. You might post an article about good nutrition on your meditation website. Sure, this sounds off-topic. But these two audiences may overlap, in turn getting your content in front of new leads. As long as you’re answering the questions your audience has, some creative content choices can generate greater brand awareness for your practice. 

Leveling Up Your Wellness Content Marketing

Content marketing is a crucial part of expanding your audience, with 67% of marketers reporting that content marketing generates leads.³ A portion of your content marketing always focuses on introducing your brand to new leads who have never heard of you before.

Some of your content marketing should be geared toward marketing your products or services as well. Post an article about creative ways to use spirulina in smoothies, and then link to a discount code for readers to come try your juice bar’s beverages. 

Importantly, your wellness content marketing shouldn’t feel like marketing. Instead, your content should be full of meaningful, engaging information so potential clients see how your brand helps them reach their goals. 

If you’re feeling overwhelmed by all the possibilities of content marketing—that’s okay! Digital marketing experts are here to advance your practice with a unique wellness content marketing strategy for your business. To schedule a strategy session, contact Dreamscape Marketing at 888.307.7304.

 

 

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