4 Tips for Hospital Website Design That Turn Browsers Into Patients

hospital website design

When considering your digital assets, there’s nothing more important than your hospital website design. Your website is the first impression prospective patients have when they Google your hospital, click a link you post, or even visit via a backlink. 

All your hard digital marketing work culminates here. Think of your website as a landing spot for your leads because, in most strategies, the goal is to direct them to your site. Their landing needs to be soft and comfortable. Any less, and users will bounce.

What Makes Great Hospital Website Design?

Your prospective patients and those researching healthcare services don’t want to work hard to find the information they’re looking for. Which begs the question, how do you create a user-friendly website patients actually want to use? Hospital marketers have been asking themselves this question for ages. The answer is simple! Great hospital website design means you need to:

  • Design for mobile devices first
  • Thoughtfully curate your site
  • Use images and videos to enhance understanding
  • Obey the law

Despite the seeming simplicity of these tasks, executing them successfully is anything but easy. Today we’re taking a closer look at four tips to optimize your hospital website design. Following them will drive more traffic to your site and increase conversions.

1. Mobile-First Design

When Google assesses any page’s search engine optimization (SEO) value, the search engine considers your mobile site before your desktop site. Even though mobile devices account for 60% of web traffic, Google’s preference for mobile still surprises many marketers.1 This means in order to rank at the top of the search results, your hospital’s website should focus on mobile-first design.

So what do we mean by mobile-first design? Simply put, mobile-first website design prioritizes a good user experience on mobile devices. That’s not to say a website that performs poorly or isn’t user-friendly on desktops is acceptable.  

An effective website includes responsive design elements. The layout and components should be easy to navigate regardless of platform. As a result, your website will rank higher, hold the attention of visitors longer, and increase overall conversions.

2. Design Decisions Count

Hospital website design must highlight your brand. Your hospital’s brand is the unique visual identity that determines your header’s appearance, the fonts you use, and even the photos and videos you incorporate. An established branding package eliminates some decision-making. But since half of consumers consider an organization’s website design when forming their opinion, there’s always pressure to make the right choices.2

In addition to remaining consistent with your hospital brand, create a clear navigation pane users can easily find and use. Don’t go overboard with buttons and graphics. Your calls to action (CTAs) should be easy to find and follow. Prospective patients should be able to quickly locate important information about your hospital.

Page speed is another consideration of hospital website design. A Google study discovered a 32% increase in bounce rates when pages took more than three seconds to load.3 Patients visit your site for a specific purpose—not to wait while a page loads.

3. Include Visuals

Visuals are a must-have in hospital website design. Strong visuals can quickly and clearly convey your brand’s personality, increase user engagement, and help build connections with your audience. When selecting images for your site, choose high-quality pictures that load quickly and correctly.

Images also help patients understand your site better and hold users’ attention for half a second longer than written content.4 So, the more time users spend looking at your photos, the more likely they’ll consume the content, too.

4. Compliance is Essential in Hospital Website Design

State and federal standards dictate how hospitals are depicted online. The Americans with Disabilities Act (ADA) and the Health Insurance Portability and Accountability Act (HIPAA) offer essential guidelines for your hospital’s website design.

As a healthcare organization, compliance is everything, and your site is required to meet the relevant federal and state standards. From secure hosting and data security policies to help protect patient information to accessibility requirements, these regulations are intended to help patients feel secure and comfortable when trusting you with their health care information.

Not sure which standards and regulations apply to your hospital? Digital marketing agencies specializing in the hospital space can help you determine which requirements your website needs to follow.

Interested in learning more about how you can optimize your hospital’s website to connect with your audience and convert new patients? Dreamscape Marketing can help. Schedule a strategy session with us by calling 888.307.7304.


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Hospital Website Design

Choosing a Quality Hospital and Health System Website Design Matters

Strive for Uniqueness with Your Hospital Website.

First impressions matter when it comes to hospital  website design, so it’s essential to ensure that your hospital or health system stands out from the crowd. One of the best ways to accomplish this is by choosing a unique and engaging website design that truly reflects your brand personality.

We have years of experience creating professional and user-friendly hospital websites at Dreamscape Marketing. Whether you’re looking for a sleek, modern design or something more traditional and classic, we’ll work with you to create the perfect website for your hospital or health system. Our team of designers will carefully consider your target audience and industry trends to help ensure that your hospital or health system website truly resonates with your customers and clients.

Connect with Dreamscape Marketing today to start the work of creating a website design that truly shines. We’ll help you create a website that engages, informs, and inspires.

Website Design Customized for Your Hospital or Health System 

If you’re looking for a hospital website that truly reflects your organization, look no further than Dreamscape Marketing. As an industry-leading hospital digital marketing agency, our team of experienced designers has the knowledge and skill needed to create a customized hospital or health system website that is both professional and user-friendly. We’ll work closely with you throughout the design process to ensure that your website perfectly captures the essence of your hospital or health system.

Another important aspect of a strong website design is compatibility. Working with Dreamscape Marketing means visitors can successfully access your website on any device. Dreamscape’s web design agency offers an incomparable experience in responsive web design (RWD), ensuring that your custom website is perfectly tailored to any device, including:

  • Smartphones
  • Computers
  • Tablets

In order to cater to the preferences of modern-day consumers, your website must be optimized for all devices. Unsurprisingly, more than half of web traffic arrives from users on mobile phones or tablets—a responsive website design ensures that you can capitalize on this dynamic market. With a responsive website design, your website will look as great on a mobile device as it does on a desktop.

A Customized Website Design and Digital Marketing Go Hand in Hand

While it’s crucial to have a website that looks great, it’s also vital to ensure that your hospital or health system website is optimized for search engines. At Dreamscape Marketing, we believe that a customized hospital or health system website goes hand in hand with digital marketing and SEO services. Our team of experts will work closely with you to create the perfect hospital or health system website while also helping to drive traffic and improve your search engine rankings.

Our specialized digital marketing strategists and web designers have a wealth of expertise in many healthcare verticals. Our talented designers recognize the importance of user experience (UX) and create stunning websites that connect, educate, and convert your ideal patient. Our agency provides the following outstanding marketing services:

  • Content marketing
  • Website hosting
  • Website design
  • Ad campaigns
  • Email marketing
  • Social media management

We strive to establish authentic credibility with your audience and good domain authority with Google, starting with a high-quality hospital or health system website that accurately reflects your brand and services. Working with Dreamscape Marketing will help you achieve these goals and reach new heights in web traffic, conversions, and revenue.

What Makes Dreamscape Marketing the Best Choice for Your Web Design?

At Dreamscape Marketing, we recognize the unique needs of hospitals and health systems. Our team of experts understands the industry’s intricacies and what it takes to create a hospital or health system website that has a lasting impact on your audience. We’ll work closely with you to understand your goals and tailor our services to meet them.

Let the Dream Team at Dreamscape Marketing do what we do best—create a website design that truly stands out and generates results. Contact us today at 888.307.7304 to learn more about our hospital and health system website design services and to get started on impressing your audience with an exceptional website.