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One day you look at your drug rehab website and you’re pretty sure you’ve been hit by somebody’s negative SEO campaign… if this hasn’t happened to you, it probably will at some point.Trying to figure out how and why this happened takes a disciplined plan on the part a webmaster. First off, you need to…
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It’s up to each individual dentist to decide whether it makes sense to maintain your own dental practice website. There’s certainly no right or wrong answer here. A majority of dentists operate solo practices, and they’re used to controlling all aspects of the office. Coming up with your own dental website design, however, can be…
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Many dentists have websites that they don’t actually own. Even sadder is the fact that they may not know it. The problem is unethical web developers who take advantage of the dentist’s limited knowledge of website design. When dentists don’t ask the right questions of a web developer, they can get taken. Even worse, they may…
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Ethical marketing will increase production for dental practices… Dreamscape Marketing believes this statement can be proven by looking at the very real advantages that ethical dental practice marketing brings to dentists. The following are excellent reasons for dental practices to work with an ethical marketing company:A Moral Marketing Compass Is Created That Guides All Decisions…
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One of the most effective ways for dentists to increase their production is to focus on their dental practice marketing. This has many facets. Some of these initiatives dental practices are able to do quite well. Others, however, aren’t given the attention they deserve. One excellent example would be online reviews of your practice. Do…
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If you look at dental websites, they’re often relatively similar to one another. Make that mistake number one on the list of dental website mistakes. There are, in fact, a number of mistakes that dentists make on their websites. Some are minor, others aren’t. A few of these mistakes may merely annoy viewers while others…
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Ethical marketing has become a hot topic, especially in the healthcare field. It’s about fairness, honesty and being responsible. These are qualities quite evident in dentistry. Unfortunately, not always in marketing. Therefore, ethical marketing for dentists is an important topic to consider when you work with a marketing firm. Ethics is a subjective concept to a…
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Dentistry is a highly competitive field. Consequently, dental practices are ratcheting up their marketing efforts to attract more new patients and retain the ones they have. Focusing on SEO strategies for dental practices is the most effective way to do that. There are quite a few traditional ways to market your practice, such as print…
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Marketing is a process that constantly evolves. It adapts according to how people are most likely to get their marketing messages. Today’s proven method could be tomorrow’s abandoned strategy. Unfortunately, a lot of life plan community marketing seems caught in a bit of time warp. For a variety of reasons, many senior living communities have clung…
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How should you create marketing ideas for senior retirement communities? Whether you’re running a CCRC, life plan community or assisted living facility, you need to have an orchestrated plan to reach prospective seniors. In our experience maintaining and designing websites for hundreds of healthcare facilities across the country, Dreamscape Marketing has formulated effective marketing ideas…
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