As you gauge your website’s performance, remember that page speed is often one of your key considerations. Therefore, it’s often necessary to work with a page speed optimization service to fully realize your website’s capability.
When you’re trying to figure out why bounce rates are too high, the topic of how to speed up web page loading time must be addressed. A fast-loading website is better for viewers and search engines alike. It’s not something that should be put off. In fact, you’ll want to address the issue sooner rather than later.
Why Does Page Speed Matter So Much?
At first, it may be hard to imagine what difference a few seconds make in the load time of a website. You’d be surprised at the difference even one second makes. If your website loads from one to three seconds slower than your competitors, you stand to lose a significant amount of website traffic.
Without question, every split second counts when it comes to page load speed times. The more your site lags getting a page fully loaded, the more you risk low visitor engagement and higher bounce rates. Page speed monitoring is absolutely crucial if you wish to stay ahead of the competition.
You can speed up web page loading through the use of page speed optimization services. This is a necessary step to take in order to reduce loading time and increase viewer engagement. The question is: how can speed time be reduced?
4 Great Ways to Improve Page Speed Load Time
As you strive to make your website more competitive, here are four ways to move the process forward:
1. Choose Your Hosting Solution Carefully
Who hosts your website can be a factor in how well your website loads. It isn’t wise to go for the cheapest hosting solution. The reason to avoid doing that should be obvious: you get what you pay for. An inexpensive hosting solution may mean poor performance because you’re on an overloaded server because they’re trying to do things on the cheap.
A reputable website host service, on the other hand, doesn’t force you to settle for sub-standard site performance. For faster page-loading speeds, that’s going to be important. Page speed optimization services are only as good as the server host allows them to be.
2. Reduce (and Optimize) Images
Images are one of the most valuable tools on your website for viewer engagement. Admittedly, people like imagery, sometimes even more so than written content. Unfortunately, large graphic files can decimate your page loading speed.
Compressing and optimizing your image files is a necessity for decreasing page speed load time. This happens in several ways, such as picking different file formats and engaging the process of lazy loading.
Once image file sizes have been lowered, it’s a certainty that page load speed will increase as a result. Through the use of image optimization plugins, graphic files will be resized automatically without any noticeable effect on quality of the image.
3. Don’t Have Too Many Redirects
For each redirect, the response process gets slowed down. With just a few redirects, the slowing is imperceptible. However, If your website has a lot of redirects, how fast your web pages load will be negatively affected.
Admittedly, some redirects can’t be eliminated because they are absolutely necessary. Page speed optimization services will always involve getting rid of redirects that aren’t needed in order to reduce page speed load time.
4. Web Pages Should be Cached
If you’re looking to decrease page-loading speed, caching web pages is a good start. The process of caching means less work for servers as they generate a web page in visitors’ browsers.
Your web pages can be cached in a variety of ways. If you’re working with a reputable hosting company, they can deal with all of the leg work involved in this process.
A Page Speed Optimization Service Can Re-Vitalize Your Website
The longer your website takes to load, the more potential customers you lose. That’s why a new website design could be exactly what you need. If you’re looking for faster page service in Maryland (and beyond), look no further than Dreamscape Marketing.
We have the knowledge and experience needed to decrease the page loading speed of your website. Call us today at 888.307.7304 and let’s talk about how page speed optimization services could take your website effectiveness to the next level.