Plans. Love them or hate them, plans are an essential component of successfully supporting an addiction treatment center. You probably have contingency plans, continuity plans, health plans, plans to make plans. So. Many. Plans.
Why do we plan? Well, there are a fair amount of people who enjoy planning precisely, often down to the last nanosecond of their day. But few people tasked with making business plans fall into this category. So, again why do we plan? Because planning works.
Businesses with plans have a 30% greater chance for growth than those without, which is why you need a strategic digital marketing plan.1 These blueprints outline how you’ll promote your addiction treatment center, become a recognizable brand, and encourage more patients to walk through your door.
What is a Strategic Digital Marketing Plan?
Strategic digital marketing plans are a set of goals and objectives based on your addiction treatment center’s unique needs, specializations, and brand. Here, the word “strategic” is key because your plan requires a carefully crafted, customized approach to selecting marketing techniques.
This plan isn’t just a list of digital marketing techniques you’re going to engage—even though that’s part of what you’ll do. A digital marketing strategy is more like a step-by-step map of how to use your digital marketing to reach your goals. For example, your goal may be to increase the number of new patients you treat each month by 10%. To achieve that goal, you may need to implement several different digital marketing tactics to reach potential patients. Your digital marketing strategy will help you determine when and how to use each of those different tactics to reach your overall goal.
Why Do You Need a Strategic Digital Marketing Plan?
You got into this industry to help people, but with more than 14,000 addiction treatment centers in the U.S., there’s a lot of competition for your services.2
To a potential patient looking for help, your digital marketing efforts are often their only tool to differentiate you from the center down the street. When you have a cohesive and deliberate marketing plan, you’re far more likely to make a good impression than the competition—especially if they don’t have a plan at all.
Every day, there are thousands of Google searches for addiction treatment. Each search represents an opportunity to connect with a prospective patient—and if you aren’t seizing every chance to gain these new patients, another treatment center will.
The competition is fierce, and the stakes are high. As an addiction center treatment marketer, you need a roadmap that is understood and supported by everyone at your center. You need a strategic digital marketing plan that makes your addiction treatment center visible and attractive to your ideal patients.
The Benefits of a Strategic Digital Marketing Plan:
A strategic marketing plan can help you:
- Set goals for the future
- Clarify your message and brand identity
- Unite your team around common goals
- Increase exposure to prospective patients who need your services
- Build stronger relationships with existing and new patients
- Gain an edge on the competition
- Make your marketing tactics more effective
- Maximize your marketing budget by getting a better ROI
- Save time on initiating marketing activities
You can realize these and many other benefits by creating a strategic digital marketing plan for your addiction treatment center.
How Do You Create a Strategic Digital Marketing Plan?
If you’ve never created a strategic marketing plan before, you might feel like you’re about to climb Mount Everest without a coat. But you can do this! The ideas and initiatives born from your plan will have a lasting impact on the success of your addiction treatment center and your ability to help your current and future patients with their recovery.
We can help you develop a results-driven, patients-focused, strategic digital marketing plan. Ready to get started? Contact us at 877.958.9180 to create your strategic digital marketing plan.