As the pandemic continues, it has become apparent that its effects on mental health have been devastating. Prospective patients looking for mental health treatment are reaching out in unprecedented numbers. Consequently, it falls on the mental health marketing agency you choose to effectively reach these needy patients.
Marketing mental health private practices requires far more than simple word of mouth. It also requires more than relying on traditional marketing such as brochures and direct mail. Now, digital marketing is indispensable for bringing you new patients.
What Does a Mental Health Marketing Agency Do?
A reputable behavioral health digital marketing agency deploys a number of components as part of its strategy for client success. Such a strategy includes the following:
Website Design and Development
Effective web design has everything to do with your mental health treatment center’s success. Phone calls and admissions ain’t going to happen without a website that attracts and retains visitors. To give prospective patients what they want, your website’s design must satisfy their requirements. If it doesn’t, you’re going to be looking at low admission rates for a lot longer than you’d like.
Your website is the central aspect of your center’s digital marketing efforts. Everything revolves around it. Name any highly successful mental health treatment center and you can be assured that their website is stellar. That’s why web development is one of the most important things that a mental health marketing agency can do for you.
Search Engine Optimization (SEO)
An SEO marketing company for mental health has one big job that it must accomplish: increase the client’s website’s ranking. It’s through SEO that this is best achieved.
Optimized web pages are more easily recognized and understood by Google’s algorithm. The result? Higher rankings. It’s just that simple.
A good SEO strategy is ethical and practical. It doesn’t involve black hat SEO tactics like keyword stuffing to achieve rankings. Google is quick to spot such shady practices, and perpetrators are likely to find themselves penalized for trying it.
Content Marketing
Your website works best when it becomes a reliable educational resource for prospective patients. Through effective content marketing, you can make this happen.
It’s through your content that viewers learn more about the mental health treatment services you offer. It’s where they begin to understand what they’re dealing with. And it’s where they will hopefully turn when they’re ready to commit to treatment.
Yes, SEO will bring viewers to your pages. But what happens when they get there? Does your content follow through and give readers what they’re looking for?
Diligent keyword research helps dictate the direction of your content marketing. However, just getting the topics right isn’t enough. Your content must be informative and compelling. Yet, it must do even more than this.
Great content doesn’t mean much if it doesn’t motivate viewers to do something. That’s literally the entire purpose of all marketing materials. A good mental health marketing agency will create content that inspires viewers to take the next step. Ideally, that means contacting you about treatment.
CRM & Call Tracking Integration
As marketing strategies unfold, you need to understand whether or not they’re succeeding. This isn’t something you should be guessing about. The good news is that you don’t have to.
Customer relationship management (CRM) is a vital aspect to the growth of all mental health treatment centers. If you are struggling to connect with enough prospective patients, integrating your CRM with call tracking could be the answer.
When you work with a reputable mental health marketing agency, this integration will help you to understand:
- Where your patients are coming from
- What they’re looking for
- What they’re asking for
- Why they need your services
Through CRM/call tracking integration, this process is data-driven and leads to real results and growth.
Which Mental Health Marketing Agency Is The Best Fit For You?
Dreamscape Marketing has been at the forefront of behavioral health marketing since 2005. After working with hundreds of addiction treatment clients over the years, it was impossible to miss the close relationship between addiction and mental health.
In both the addiction treatment and mental health disciplines, it can be difficult to reach out to an audience that may be reluctant to take action. Generating qualified leads through effective mental health digital marketing is always a challenge. Fortunately, we have a proven track record for getting those leads.
Competing in a highly competitive field like mental health presents many challenges. Consequently, you need to work with a mental health marketing agency that understands your unique needs.
Using a comprehensive digital marketing strategy, we’ll help increase your domain authority and bring more qualified leads to your website. Plenty of digital marketers can make such promises. However, few can actually deliver real, trackable results.
When you need a mental health marketing agency, go with people who understand both behavioral health and the complexities of digital marketing. Call Dreamscape Marketing today at 888.307.7304 and let’s discuss your digital marketing strategy.