The pandemic brought many challenges and difficulties. It also cast a spotlight on the state of the country’s mental health. The need for treatment is greater than ever. Keep in mind that it’s through mental health advertising that you will most likely reach those individuals who need your help.
Depression and anxiety have increased significantly since the pandemic began. As we know, the repercussions will be felt long after the pandemic becomes just a memory. These people will need help, and it’s your website that plays a pivotal role in getting them into treatment.
As you consider how mental health advertising can best serve your needs, let’s step back and think about the role of advertising and digital marketing for your mental health treatment center.
Understanding Mental Health Advertising
More than ever before, people make inquiries and purchasing decisions through the internet. It doesn’t matter whether they’re looking for a restaurant, a pair of shoes or even mental health treatment.
The internet is the easiest way for consumers to get answers and find vendors. Seeking mental health treatment can be awkward, which makes searching for it anonymously online a logical step for many people.
Your website is often the first impression people get of your mental health treatment center. This is where they will come for answers to questions. It’s where they will develop a feeling of trust for your center. It’s also hopefully what will convince them to move forward with treatment.
Digital marketing successfully involves a number of components that work together to deliver the results you’re looking for. Those components include the following…
Creating Frequent, Relevant & Motivating Content
Focusing on your content marketing is one of the best ways to increase your website authority. Your content covers a number of areas, including both written and visual content.
It’s through your content that you become a trusted resource to your audience. There are many aspects of mental health issues that people aren’t anxious to discuss with others. That’s why your informative content is so important to your mental health advertising.
How frequently should you be uploading new content? That depends, of course, on your unique situation. However, every month should see several new blogs being posted at a very minimum.
Diligent keyword research will guide you to topics that your target audience is interested in reading. By writing about these topics, you are producing content that viewers want to consume.
Visual content, including video, photography and infographics, is no less important than written content. Digital media production has exploded in the last few years, and the pandemic served to ratchet up demand even further.
It’s important to remember that videos and infographics are extremely shareable assets. When you produce visual media that people want to share, your mental health advertising becomes that much easier.
Getting Your Google My Business Listing Complete & Up to Date
In recent years, local SEO has become significantly more important. Clearly, the pandemic pushed this phenomenon even further.
When we talk about local SEO, we’re primarily talking about your Google My Business (GMB) listing. Some businesses approach GMB as some kind of formality rather than the crucial local SEO cornerstone it is.
Google searches for terms such as “therapist near me” or “mental health treatment near me” have exploded in the last year and a half. As a result, it’s crucial to not only have a GMB listing but also have it filled out completely. At this very moment, there are many incomplete GMB listings out there that aren’t doing companies any good.
Seeking More Online Reviews
Your GMB profile will be greatly aided by a steady stream of positive reviews. People rely greatly on reviews these days as they make purchasing decisions. It doesn’t matter whether it’s a product or a service (such as mental health treatment). Therefore, it’s wise to encourage satisfied former patients to leave reviews.
Online reviews are a very effective form of mental health advertising. You can’t really say things like, “We’re great!” on your website because that would be crass and unprofessional. On the other hand, it’s perfectly OK for other people to say you’re great in their reviews.
Every review may not be glowing but that’s actually OK. People are now suspicious when they see absolutely no negative reviews at all for a business. However, the objective is clearly to have positive reviews far outnumber the negative ones!
Take Your Mental Health Advertising Campaigns to the Next Level
How to advertise mental health services is always a challenge. In a competitive field like mental health treatment, it can be easy to see your marketing get lost in the shuffle.
The best way to advertise behavioral health services is to partner with a digital marketing partner that truly understands your unique needs. Contact Dreamscape Marketing today at 888.307.7304 and let’s talk about your mental health advertising.