Explaining to someone with an addiction how drugs work may not seem like a great SEO strategy for getting people into your treatment center. However, education in addiction treatment marketing can help draw in users that you wouldn’t expect, potentially leading to more conversions for your treatment facility.
Step 1: Admitting There’s a Problem
Many people dealing with addiction don’t realize that they have a drug or alcohol problem in the first place. They may question whether they’re abusing substances at some point. However, due to the lack of education about addiction and how it works, these individuals may not comprehend the extent of the issue.
Useful keywords around this topic often include the following:
- Do I have an addiction?
- What is addiction?
- Is addiction a disease?
- Am I an alcoholic?
- How do I know I’m drinking too much?
People searching these queries may not know yet that they need help. If they’re looking, though, they at least have an idea that there’s something going on that they might need to address. Educating them on addiction and how it forms can help build trust with them early on. When they’re ready to look for treatment, there’s a much higher chance that they’ll remember your facility and give you a call.
Learning That Addiction is Multifaceted
Some individuals may think that it’s only possible for them to be addicted to one drug or that their genetics don’t play into their current substance use. What these individuals find when they begin doing research is that addiction can take many forms.
One of the most surprising aspects for most people is the possibility of co-occurring disorders. Someone with severe social anxiety might not realize that there’s a link between their mental health disorder and alcohol abuse problem. Similarly, someone abusing opioids can discover that the drugs are causing depression, leading to a vicious cycle.
Providing people with this kind of education in addiction treatment marketing is also a great way to begin building an early relationship.
Calling for a Loved One
It’s common for loved ones to worry, especially if they believe something is amiss. Parents often do research to learn signs of drug abuse and addiction. Pinpointing this can help them figure out why their teen or adult child is acting so different. Targeting this demographic with keywords surrounding addiction education can lead to an intervention with a loved one. In turn, these individuals are likely to call your facility to begin the process of getting their loved one the help that they need.
Properly Leveraging Education in Addiction Treatment Marketing
While it’s clear that educating users in addiction treatment is important, it needs to be part of a bigger overall SEO strategy. Working with a full-service digital marketing agency like Dreamscape Marketing can help you achieve that. We have an extensive knowledge of how to leverage SEO for the addiction treatment industry.