How WordPress Helps SEO

Creating a website that has good SEO isn’t a walk in the park. There are dozens of decisions to make before you even consider how you want the site to look. One of the first, most important decisions you’ll need to make is what platform you want to use. There are a ton of options out there, but you’ll find that some are better than others for allowing you to optimize content. At Dreamscape Marketing, we work primarily with WordPress. Discover how WordPress helps SEO campaigns succeed.

User-Friendly SEO Plugins

Hardcoding information on a website is both time-consuming and tedious. Nobody wants to take the time to create meta descriptions and meta titles using HTML. That’s where plugins come in. There are quite a few available, and they enable you to do a few things, including:

Write content specifically to be both user and bot friendly
Create your own meta titles and descriptions that show up in search queries
Implement sitemaps so bots can more easily crawl your site
Update URLs and implement redirects easily

Having a tool guide you through SEO makes the process quick, easy, and generally pretty painless.

URL Organization and Consistency

One cue that Google looks for when ranking websites is URL organization. It needs to be simple for users to follow and bots to crawl. Through WordPress, you can easily organize your URL structure using parent and child pages.

Moreover, the platform allows you to choose the exact URL you want for your page. This type of customization means that you can make all of your URLs consistent and include the page’s keyword directly in the URL. Including that keyword and any other relevant information can make it easier for Google to find and index your site.

Easy-to-Use Platform

Not only are the plugins for WordPress generally user-friendly, but the site itself is intuitive and easy to navigate. Whether you’re just starting out in the SEO world or have been optimizing sites for a while, WordPress makes it simple to figure out how things like pages vs posts work, how to update URL structure, and even how to download useful plugins for your site.

An intuitive platform means you have more time to focus on writing quality content and optimizing it for SEO instead of trying to figure out how to simply post a page or blog.