When you think of psychedelic drugs, what comes to mind? For most people, images of beaded hippies peering through kaleidoscopes and running amuck while on a bad trip are conjured. But do our perceptions align with reality? What about someone who has expertise in the psilocybin market?

Much of the medical community says no and has made the argument that there’s much more to psychedelic drugs than the societal stigmas of the last several decades. So much so that Johns Hopkins University in Baltimore, MD, among many other medical institutions, has made significant strides in psilocybin research.¹

Expertise in the Psilocybin Market

This and other similar studies have identified² a correlation between psilocybin use and decreased depression. As a result, public policy has started shifting toward acceptance and legalization of these treatments. Since Denver decriminalized this psychedelic drug in May 2019, other cities have followed suit. And, as additional research proves the efficacy and value³ of these drugs to combat mental health conditions, addiction, and eating disorders, we expect the change at the federal level won’t be too far behind.

Despite these gains, how do you change public perception? Climbing this hill won’t be easy, we know, but as with anything, you have to start by building trust.

Trust, Expertise, and the Therapeutic Alliance

Trust is an essential part of any medical relationship between patient and provider, and is a critical component of building a therapeutic alliance between clinicians and their patients in addiction treatment. As a behavioral health marketer, you know trust has to be at the core of your digital marketing strategy.

But, again, there may be unique barriers to creating certainty between provider and client in the case of psilocybin treatment. Because of the adverse history surrounding psychedelic drugs, your best efforts to build trust could be met with fear, hesitation, and concern from your patients.

So what do you do? How can you overcome mistrust of a potentially life-altering treatment? By demonstrating your expertise in the psilocybin market.⁴ When you present yourself as an expert in this space, the public will readily grant you trust.

A great way to gain authority as a psilocybin expert is with high-quality content. Here are a few tips to help boost your clients’ confidence so you can succeed as a provider of psychedelic treatment.

Tip 1. Publish Quality Content

The quality of your content should always be a top priority. When you consistently post high-quality content, your ideal audience will notice and respond.

And Google will notice and respond, too. As the algorithm iterates into a more sophisticated version of itself, quality content is becoming more and more important. Better content means better user experience, better page indexing, more backlinks, and (eventually) a higher rank on the results page.

Tip 2. Stick to What You Know

The emergence of psilocybin as a viable treatment is exciting, but don’t let that excitement carry you away. Stay within your scope of knowledge when creating content about psychedelic drug treatment. During these early stages of adoption, misinformation will run rampant, and clients will trust centers that provide reliable facts about these treatments.

If you want to cover something you’re unfamiliar with, recognize when you’re outside of your lane, and call in an expert. Providing a forum for conversations with other thought leaders in this space will enhance your prospective patients’ perception of your expertise in the psilocybin field.

Working with other experts provides additional opportunities for cross-promotion that will enhance your SEO and further expand your expertise and authority.

Tip 3. Use Credible Sources

When you create content, make sure you’re using the best data available before making any claims about psilocybin treatment. This is a fast-moving segment of behavioral health, and if you don’t stay on top of the latest research, you risk misinforming your readers.

Keep the same mindset as you select experts to feature. Make sure they’re well-informed, educated, and have the correct credentials to address your audience about important mental health decisions.

Now’s the time to prove your center’s expertise in the psilocybin market. And we can help you every step of the way. Connect with us at 888.307.7304 to schedule a strategy session and begin preparing for psilocybin legalization in your area.

 

For a list of references, please contact us.