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Local businesses must achieve high visibility on Google. It’s essential for rankings and attracting viewers to their websites. When the pandemic emerged, it served to emphasize the increasing importance of local SEO. Now, it’s impossible to create a digital marketing strategy without a strong emphasis on local SEO. As a result, Google My Business listing…
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As of June 2021, Google adds the page experience to its ranking algorithm. This Google page experience update, also known as the core web vitals update, is all part of their effort to better assess a website’s responsiveness and provide better search results.Now, the page experience is a factor in how Google ranks websites. As…
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In recent years, omnichannel marketing for small businesses has become increasingly important. But what is omnichannel marketing exactly? Basically, it’s a way of spreading your brand presence across several online and offline platforms. Online channels would include your website, social media and email while offline channels include things like events. The idea is that you create…
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Your dental practice website’s structure matters for a variety of reasons. However, it’s your website structure for SEO that is a key determining factor for whether you get enough web traffic. Creating a website without SEO in mind is as unrealistic as working on a new patient’s teeth without consulting x-rays first. In other words,…
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With nearly 18 million Americans struggling with at least one addiction, the need for substance use assistance is considerable. Any ethical method of increasing your drug rehab marketing reach can be a valuable tool in getting your message to those who need you. One way of magnifying your marketing power is identifying the factors influencing…
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Finding your target audience online can be almost as difficult as converting them. That task is even harder for busy senior living community marketers trying to help new residents find their communities. While there are more than 284 million internet users in the U.S, the stereotype has always been that most of those users are…
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Pay per click marketing isn’t about just bidding on keywords. It’s about bidding on the right keywords. And it’s about being aware that PPC is simply one component of a comprehensive marketing program.Many companies leap into PPC campaign management, hoping to harness instant results and ride the results all to the bank. It’s just as…
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How do your patients find you? Patients place a high value on others’ experiences, and the quality of your practice’s reputation directly impacts your success. Eighty-seven percent of searchers trust online reviews when looking for a dental practice. And with the dramatic increase of local search and online reviews, there’s no shortage of testimonials for…
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Your dental practice website design determines whether prospective patients go to your practice website or a competitor’s. Your practice website is the patients’ first impression of your practice. Make sure it’s a good one. There are a host of reasons why viewers could see your dental practice website as outdated or frustrating to navigate. Let’s be clear:…
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Each day, the importance of mobile-friendly web design becomes more and more obvious. We use mobile devices for everything these days. Whether it’s to check social media, get news, or make a purchase, smartphones are more than ever how we do it. Make no mistake that desktops and laptops are still a major factor, helped…
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