omnichannel marketing

What Is Omnichannel Marketing? What Does It Mean for Small Businesses?

In recent years, omnichannel marketing for small businesses has become increasingly important. But what is omnichannel marketing exactly? Basically, it’s a way of spreading your brand presence across several online and offline platforms. Online channels would include your website, social media and email while offline channels include things like events. The idea is that you create…

website structure for SEO

5 Ways to Create a Dental Practice Website Structure That’s Optimized for SEO

Your dental practice website’s structure matters for a variety of reasons. However, it’s your website structure for SEO that is a key determining factor for whether you get enough web traffic. Creating a website without SEO in mind is as unrealistic as working on a new patient’s teeth without consulting x-rays first. In other words,…

Dental Marketing Online Reviews

Dental Practice Marketing, Online Review Questions, Answered

How do your patients find you? Patients place a high value on others’ experiences, and the quality of your practice’s reputation directly impacts your success. Eighty-seven percent of searchers trust online reviews when looking for a dental practice. And with the dramatic increase of local search and online reviews, there’s no shortage of testimonials for…

dental practice website design

What Do Patients Look for in Their Dentist’s Website?

Your dental practice website design determines whether prospective patients go to your practice website or a competitor’s. Your practice website is the patients’ first impression of your practice. Make sure it’s a good one.  There are a host of reasons why viewers could see your dental practice website as outdated or frustrating to navigate. Let’s be clear:…