When a detox or rehab treatment facility wants to market itself effectively, there are many decisions to make. One of the most important topics will undoubtedly be drug rehab SEO.
In its experience of designing, building and maintaining hundreds of drug rehab websites, Dreamscape Marketing’s team of drug rehab SEO specialists deploys effective methods and strategies for increasing the ranking of drug rehab websites. However, we’re concerned about far more than just the ranking of our clients’ websites. It’s about driving the most qualified leads to your drug rehab center.
What is Drug Rehab SEO?
SEO, or search engine optimization, determines your ranking on Google. Since Bing, Yahoo, and other search engines now account for only a fraction of searches, we will concern ourselves in this blog exclusively with Google. Your drug rehab SEO is a continual process designed to improve your Google ranking. The idea is simple. The execution… not so much.
Part of what makes drug rehab SEO so difficult is the fact that Google’s parameters for ranking are in constant flux. Google ranks the way it does to benefit viewers, not the preferences of those building websites. To do that, they constantly try to lower the ranking of websites considered poor resources for viewers. As Google updates become more comprehensive, they endeavor to lower the ranking of any and all websites providing poor or duplicated content as well as those deploying deceptive or questionable SEO practices.
Maintaining drug rehab SEO, therefore, becomes a process where webmasters must constantly stay on top of the very latest SEO practices to ensure that their detox or drug rehab websites aren’t in danger of being penalized by Google or suffer a drop in ranking. This isn’t an easy process, and it requires the help of highly knowledgeable people who are experts in drug rehab SEO best practices.
Why Effective SEO Strategies Make a Difference
Things like direct mailers and brochures are getting left behind in the digital age. Given the fact that these traditional marketing methods are more expensive, it’s no surprise to see businesses embracing digital marketing. Addiction treatment centers, like most businesses, operate under tight budgets, which means their marketing dollars will be far better spent on websites and social media.
A drug rehab website that doesn’t conform to the latest Google specifications is a website that’s falling behind its competitors. Even worse, it’s in far greater danger of being penalized by Google for SEO building practices it deems unacceptable. Smart SEO practices position your website for greater success. But how do you make that happen?
How Does Good Drug Rehab SEO Benefit You?
In the highly competitive field of addiction treatment, you need concrete results from your marketing. When properly conducted, good drug rehab SEO will do the following:
Increase Your Ranking
SEO has one main purpose: to increase your ranking in Google search engine results. The better the SEO, the higher the ranking. The higher the ranking, the more visitors your addiction treatment website gets. With more visitors comes increased visibility. At that point, good content takes over and motivates visitors to contact your facility.
Achieving a high ranking isn’t easy. A detox or drug rehab center needs to commit to a serious investment in SEO and branding strategies that are effective and, more importantly, ongoing. SEO is never a “one and done” proposition. If you implemented excellent SEO practices a year or two ago and haven’t done anything since, the changing requirements of Google have probably taken a big bite out of your ranking, even if you don’t realize it.
The solution is quite simple. You need to work with drug rehab SEO experts to ensure that your addiction treatment website remains competitive in the rankings.
Increase Your Authority
When a lot of other quality websites link to you, Google is impressed and will favor you in its SERPs (Search Engine Results Pages). It sees this as validation that your website is legit.
Let’s say a competing drug rehab website has 25 links from blogs or local newspapers. That’s not bad. However, your website will appear much more authoritative to Google if you have 50 links, all of them from major news websites. With greater authority comes a higher ranking.
SEO experts know to leverage link building programs to deliver quality links that increase your drug rehab center’s authority with Google. As with so many aspects of drug rehab SEO, trying to do this on your own is often highly impractical.
The Best Drug Rehab SEO Begins Here
When your detox or drug rehab center is ready to take your website to the next level, you need SEO experts in your corner to make that happen. Drug rehab SEO experts can help increase traffic, attract more quality leads and ultimately increase your admissions. Achieving all of this on your own is difficult. That’s why top drug rehab centers utilize SEO experts. If you haven’t done so, you should.
We’ve built or redesigned hundreds of drug rehab websites and we can build or redesign yours. Want to know more about how Dreamscape Marketing can deliver effective drug rehab SEO for your detox center or rehab facility? Call us at 888.307.7304 or email us today. Let’s take your website to the next level.