Good marketing brings leads to your drug rehab center—perhaps far more leads per day than you’ve ever experienced before. However, that can cause unexpected problems in your call center.
Even before the calls come in, it is important to ask these two vital questions:
- Is our drug rehab center prepared to handle the potential volume of calls that this marketing could generate?
- Have we trained our staff members to effectively convert these calls into admissions?
Once you are confident that you have sufficient resources to field the increase in calls, you need to look at the skills of those picking up the phones. Call center employees should possess the personal skills and knowledge of addiction necessary to turn calls into admissions for the addiction treatment facility. They can quite literally saving lives, which they should keep in mind every single time they answer a call.
In the course of our work with more than 100 drug rehab centers, Dreamscape Marketing has developed simple, yet effective tips that call centers can use to maximize their conversion rates. Here is one example from our best-selling whitepaper “10 Things You Should Know Before Answering the Phones at a Drug Rehab Center.”
Referring Callers To Other Facilities Can Reap Unexpected Benefits
If your center can’t work with callers’ insurance policies, or if you can’t help them for any other reason, it is a good idea to refer callers to another rehab center that may be able to help them. This is, of course, the right thing to do ethically. However, this action can benefit your rehab facility in two ways:
- If they get help, they’ll remember that it was you who initially helped them. That could easily lead to word-of-mouth referrals.
- Another rehab center won’t forget that you sent callers to them. This will often lead to reciprocal referrals from their facility when they can’t help their callers.
If increasing admission rates is one of the top priorities at your addiction treatment center, then you need to download Dreamscape Marketing’s Whitepaper entitled “10 Things You Should Know Before Answering the Phones at a Drug Rehab Center.” This exclusive whitepaper provides practical tips that phone representatives can use to help improve conversion rates.
