In 2022, users performed 3.5 billion Google searches per day.1 They searched for diverse topics ranging from lasagna recipes to the weather to behavioral health centers and everything in between. With the promise of psychedelics as a treatment for mental health, now is the time to start working on your center’s psilocybin therapy SEO.
Regardless of the topic, all searches have a few things in common. For behavioral health treatment centers, each search is an opportunity to connect with a new patient.
Why Do I Need Psilocybin Therapy SEO?
Search engine optimization (SEO) is an essential function of digital marketing. But this takes a lot of expertise, hard work, and time to perfect. Many organizations have attempted to demystify SEO, only to capture a tiny portion of the market share.
Why is this? There are two main reasons.
First, websites that struggle to get placement on the search engine results page (SERP) often take a DIY approach to improving their rankings. These initiatives may be hastily implemented and lack long-term strategy or clear metrics for success.
Second, your strategy may not be successful because the digital space you’re targeting for SEO dominance is too crowded. There are hundreds of treatment centers competing for the same keywords. Because of this, you need a clear plan on how you’re going to make your website stand out. Without establishing long-term, high-quality SEO groundwork, ranking for high-volume keywords is difficult, if not impossible.
With the legalization of psilocybin therapy, many treatment centers will be competing for the top spot of the SERP in this new category. So, optimizing your center’s SEO for this topic now is a must-have.
Why You Should Outsource Your Psilocybin Therapy SEO
So, why do we recommend starting your SEO optimization now?
As with any other emerging treatment, beginning your SEO work as early as possible gives you a head start on the competition. Partnering with a digital marketing agency with experience in building and executing long-term SEO strategies in your industry is a great way to get started. Here’s why.
1. It Makes You Prepared
All studies suggest that psilocybin treatment will become legal sooner rather than later. Optimizing your site for psilocybin therapy SEO now establishes your behavioral health center at the forefront of this innovative treatment and positions your center well ahead of the competition.
Most SEO strategies take several months to yield results and the full impact of an SEO campaign can sometimes take up to a year to realize. To conquer the psilocybin market you should start planning for legality today.
Keep in mind that psilocybin is a new market and the campaigns may be unlike any you’ve worked on before. You may not have the expertise, but you do have time to take advantage of this rare opportunity to dominate your market.
2. You Gain Unparalleled Expertise
Speaking of experts, every behavioral health marketer has a baseline knowledge of SEO. But few know as much as an SEO expert.
SEO professionals monitor the constant and subtle changes in the field and have a sophisticated grasp of how SEO really works. They preemptively identify and act on challenges and opportunities—long before you’ve even read your latest Google Analytics report.
Without the help of an expert, trying to establish a digital foothold in what is undoubtedly going to be a mental health revolution is risky. The results will speak for themselves.
3. You’ll Save Time and Money
Using an SEO professional maximizes the value of both your time and marketing budget.
When you hire an SEO expert, their experience and knowledge position them to optimize tasks far more efficiently than your team members. This gives you more time to focus on staying ahead of the curve by establishing yourself as an authority in the psilocybin therapy space. You can also dedicate more time and resources to caring for your patients.
When great SEO is cultivated quickly, you spend less money for better results. Research shows that a third of all marketers believe high-quality SEO provides a more significant ROI than most other digital marketing solutions.2
4. Making Sure You’re on Trend
SEO best practices change as frequently as the weather. Do you have the time to keep your finger on the pulse of Google’s algorithm? No one does, except dedicated SEO professionals.
Beyond the trends, there are rules and best practices to consider. Follow those rules, and your SEO will find even more favor with Google. Break one, and you risk being blacklisted.
Staying current with best practices is part of an SEO specialist’s job. Working with an SEO expert will help your treatment center benefit from the latest strategies and help protect you from inadvertent—and costly—mistakes.
Ready to get started on your psilocybin therapy SEO strategy? Dreamscape Marketing can help. Schedule a strategy session with us by calling 888.307.7304.
For a list of references, please contact us.
Editor’s Note: This article was originally published in January 2022 and has been updated for accuracy and comprehensiveness.