In 2020, users queried Google 6.9 billion times per day.1 They searched for diverse topics from lasagna recipes to the weather to behavioral health centers and everything in between.
Regardless of the topic, all of these searches have a few things in common. Each one represents an opportunity—an opportunity to gain a new customer, a new supporter, or even a new patient. Each search has the potential to lead your next client to your services.
Even if they’re services you haven’t started to offer yet but may plan to include in the future.
Why Do I Need Psilocybin SEO?
Search engine optimization (SEO) is an essential function of digital marketing. But this takes a lot of expertise, hard work, and time to perfect. Many organizations have attempted to demystify SEO, only to capture a tiny portion of the market share.
Why is this? There are two main reasons. First, websites that struggle to get placement on the search engine results page (SERP) will often take a DIY approach to improving their rankings. These initiatives are often hastily implemented, without a long-term strategy or clear metrics for success.
The second reason your strategy may not be successful is that the digital space you’re targeting for SEO dominance is too crowded. There are hundreds of treatment centers competing for the same keywords and you need a clear plan on how you’re going to make your website stand out. Without establishing long-term, high-quality SEO groundwork, ranking for high-volume keywords is difficult, if not impossible.
What are the Benefits of Outsourcing Your Psilocybin SEO?
You might be wondering why we recommend starting your SEO campaigns for psilocybin treatment related keywords now, before those treatments are formally approved and in widespread use for behavioral healthcare patients. As with any other emerging treatment, beginning your SEO work as early as possible gives you a head start on the competition. Partnering with a digital marketing agency with experience in building and executing long-term SEO strategies in your industry is a great way to get started. Here’s why.
1: Be Prepared
The fact of the matter is that psilocybin treatment will become legal sooner rather than later. Optimizing your site for psilocybin SEO now establishes your behavioral health center at the forefront of this innovative treatment and positions your center lightyears ahead of the competition.
Most SEO strategies take several months to yield results, and the full impact of an SEO campaign can sometimes take up to a year to realize. To conquer the psilocybin market, even though time is on your side, start planning for legality today. Keep in mind that psilocybin is a new market, and the campaigns may be unlike any you’ve worked with before. You may not have the expertise, but you do have the time to take advantage of this rare opportunity to dominate your market. Consult with experts now, and proactively establish your digital marketing strategy.
2: Unparalleled Expertise
Speaking of experts, every behavioral health marketer has a baseline knowledge of SEO. But few know as much as an SEO expert. SEO professionals monitor the constant and subtle changes in the field and have a sophisticated grasp of how SEO really works. They preemptively identify and act on challenges and opportunities—long before you’ve even read your latest Google Analytics report.
Without the help of an expert, trying to establish a digital foothold in what is undoubtedly going to be a mental health revolution is risky. The results will speak for themselves.
3: Save Time and Money
Using an SEO professional maximizes the value of both your time and marketing budget.
When you hire an SEO expert, their experience and knowledge positions them to optimize tasks far more efficiently than your team members. This gives you more time to focus on staying ahead of the curve by establishing yourself as an authority in the psilocybin discussion.
And when great SEO is cultivated quickly, you spend less money for better results. Research shows that a third of all marketers believe high-quality SEO provides a more significant ROI than most other digital marketing solutions.2
4: Stay on Trend and in Bounds
SEO best practices change as frequently as the weather. Do you have the time to keep your finger on the pulse of Google’s algorithm? No one does, except dedicated SEO professionals. But beyond the trends, there are rules to consider. Follow those rules, and your SEO will find even more favor with Google. Break one, and you risk blacklisting.
Staying current on the best practices and regulations is part of an SEO specialist’s job. Working with an SEO expert will help you stay up to date on the latest strategies and help protect you from inadvertent—and costly—mistakes.
Ready to get started on your SEO strategy for psilocybin treatment? Dreamscape can help. Dreamscape’s team of behavioral healthcare marketing SEO experts will work with you to create an effective, results-driven strategy tailored to the specific strengths and goals of your treatment center. Contact us at 888.307.7304 to schedule a strategy session.
