role of SEO in online reputation management strategy

The Role of SEO in Your Online Reputation Management Strategy

Understanding the role of SEO in online reputation management strategy is key to future growth and profitability. Through the careful coordination of content and search engine results pages, it’s possible to achieve SEO reputation management. Your online reputation begins the moment someone Googles your company’s name. The first pages that pop up say a lot…

Google page experience update

Is Your Treatment Center prepared for Google’s Page Experience Update?

As of June 2021, Google adds the page experience to its ranking algorithm. This Google page experience update, also known as the core web vitals update, is all part of their effort to better assess a website’s responsiveness and provide better search results. Now, the page experience is a factor in how Google ranks websites.…

omnichannel marketing

What Is Omnichannel Marketing? What Does It Mean for Small Businesses?

In recent years, omnichannel marketing for small businesses has become increasingly important. But what is omnichannel marketing exactly? Basically, it’s a way of spreading your brand presence across several online and offline platforms. Online channels would include your website, social media and email while offline channels include things like events.  The idea is that you…

website structure for SEO

5 Ways to Create a Dental Practice Website Structure That’s Optimized for SEO

Your dental practice website’s structure matters for a variety of reasons. However, it’s your website structure for SEO that is a key determining factor for whether you get enough web traffic. Creating a website without SEO in mind is as unrealistic as working on a new patient’s teeth without consulting x-rays first. In other words,…